Blue Ocean Strategy in Small Companies

Blue Ocean Strategy
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Anthony Stephenson
Business Consultant, New Zealand

Blue Ocean Strategy in Small Companies

For most small businesses in the current environment, staying alive is a major issue! Simply paying the bills tends to drive one towards the ROS concepts.
The smaller companies have little spare capacity in people to consider the BOS approach. I have seen it work through internal think tanks involving all groups in the company, only to see the hand of the CEO strike it out as he was very conservative.

  Paul Foster
Entrepreneur, Canada
 

The Hand of the CEO

I am wondering why the effort was initiated by the internal think tanks without getting buy-in from the CEO first?

  Anthony Stephenson
Business Consultant, New Zealand
 

The Hand of the CEO

Hello Paul, largely I think that he was following a trend of trying out "think tanks" because his peers were, as part of some promotion through the chamber of commerce. We facilitated the meetings, staff members had some great ideas and were really using their creative thinking to go away from their core business.
The CEO seemed more pre-occupied with his next car and routinely failed to give good reasons why something would not work; naturally the ideas dried up quickly!
On reflection the CEO had come from a ROS environment. I should say that he did not last much longer in that role. The new CEO is much more proactive.

  Wayne Percy
HR Consultant, Canada
 

Differentiate Today while Building for Tomorrow

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  Uditha Liyanage
 

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  Anthony Stephenson
Business Consultant, New Zealand
 

Risk Averse Senior Management

Thank you Paul and Uditha, you could well be right (...)

  Doets
Entrepreneur, Netherlands
 

Develop BOS Value Prop <=> Implement & Succeed

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  Bomo Albert-Oguara
Manager, Nigeria
 

Blue Ocean Strategy in Small Companies

@Doets: The challenge for small organisations is t (...)

  Andrew Nelson
CEO, Australia
 

Can BOS Be Applied at a Small Regional Business Level?

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  GHESSASSI
Student (University), Morocco
 

Can BOS Be Applied at a Small Regional Business Level?

@Andrew Nelson: I think BOS can be applied at a sm (...)

  Ted Garrison
Management Consultant, United States
 

BOS Applies to Any Size Business

The basic concept behind Blue Ocean Strategy is do (...)

  Andrew Nelson
CEO, Australia
 

But Where are the Non-customers?

Ghessassi and Ted, thanks for your contributions. (...)

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