Blue Ocean Strategy in Small Companies

Blue Ocean Strategy
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Anthony Stephenson
Business Consultant, New Zealand

Blue Ocean Strategy in Small Companies

For most small businesses in the current environment, staying alive is a major issue! Simply paying the bills tends to drive one towards the ROS concepts.
The smaller companies have little spare capacity in people to consider the BOS approach. I have seen it work through internal think tanks involving all groups in the company, only to see the hand of the CEO strike it out as he was very conservative.

  Paul Foster
Entrepreneur, Canada
 

The Hand of the CEO

I am wondering why the effort was initiated by the internal think tanks without getting buy-in from the CEO first?

  Anthony Stephenson
Business Consultant, New Zealand
 

The Hand of the CEO

Hello Paul, largely I think that he was following a trend of trying out "think tanks" because his peers were, as part of some promotion through the chamber of commerce. We facilitated the meetings, staff members had some great ideas and were really using their creative thinking to go away from their core business.
The CEO seemed more pre-occupied with his next car and routinely failed to give good reasons why something would not work; naturally the ideas dried up quickly!
On reflection the CEO had come from a ROS environment. I should say that he did not last much longer in that role. The new CEO is much more proactive.

  Wayne Percy
HR Consultant, Canada
 

Differentiate Today while Building for Tomorrow

There have been some notes about small business and survival not allowing the development of a BOS. Our plan is to take ...

  Uditha Liyanage, Sri Lanka
 

BOS and Small Companies

Small organisations may be at an advantage in spotting and creating blue oceans because many blue oceans are initially s...

  Anthony Stephenson
Business Consultant, New Zealand
 

Risk Averse Senior Management

Thank you Paul and Uditha, you could well be right regarding many small companies being under the radar and perhaps able...

  Doets
Entrepreneur, Netherlands
 

Develop BOS Value Prop <=> Implement & Succeed

Smaller organizations today are - in my experience - the ideal environment to work with developing BOS propositions. U...

  Bomo Albert-Oguara
Manager, Nigeria
 

Blue Ocean Strategy in Small Companies

@Doets: The challenge for small organisations is to free up the resources... More so when funding sources are limited. I...

  Andrew Nelson
CEO, Australia
 

Can BOS Be Applied at a Small Regional Business Level?

If you were running a business like a hardware store or supermarket, in a small regional location, how might you apply B...

  GHESSASSI
Student (University), Morocco
 

Can BOS Be Applied at a Small Regional Business Level?

@Andrew Nelson: I think BOS can be applied at a small regional business by focusing on the QUALITY. This requires from e...

  Ted Garrison
Management Consultant, United States
 

BOS Applies to Any Size Business

The basic concept behind Blue Ocean Strategy is doing something different than your competitors. In some ways a small co...

  Andrew Nelson
CEO, Australia
 

But Where are the Non-customers?

Ghessassi and Ted, thanks for your contributions. I think we are missing somethings regarding BOS, so I hope you don't ...

 

More on Blue Ocean Strategy:
Summary
Forum
Why is it Called 'Blue' Ocean Strategy?
BOS is More of the Same
Execution Hurdles in Blue Ocean Strategy
The Four Actions Framework for Blue Ocean Strategy
Porter Model vs Blue Ocean Strategy
Filtering Blue Ocean Ideas: Strategic Overlays
Blue Ocean Strategy - Three Tiers of Noncustomers
BOS and ROS are Both Supplier Centric
How to Start with Blue Ocean Strategy?
Blue Ocean Strategy - Buyer Experience Cycle
Blue Ocean Strategy: Buyer Utility Levers
BOS / ROS Isn't a Strategy
First Mover Advantage / Price Maker in BOS
Use CSR as Part of your Blue Ocean Strategy
Importance of BOS is Focus on Innovating
BOS in Less Developed Countries
🔥Validated Instrument for Measuring Blue Ocean Strategy
Best Practices
Visionary Leadership and Blue Ocean Strategy
Purple Ocean Strategy
Blue, Green or Even Violet Ocean Strategies
Strategic Sequence: Best Practices and Pitfalls
Blue Ocean Strategy Disadvantages
A BOS is Creating a New Mental Category
What is a Pioneer-Migrator-Settler Map (PMS Map)?
BOS = Niche Market Strategy
Differences in BOS / ROS Cultures
How to Avoid Imitation of Blue Ocean Strategy?
👀Blue Ocean Strategy in Small Companies
Can a Blue Ocean Eventually Turn Into a Red Ocean?
Six Paths to Moving from Red to Blue Ocean
Blue Ocean Strategy of Google
Blue Ocean Strategy - Apple
Blue Ocean Strategy for UPS
Blue Ocean Strategy Sequence L.L. Bean
Blue Ocean is Economics Failure
Blue Ocean Strategy Sequencing for Blockbuster
Blue Ocean Strategy Strategic Sequence - EBay
Strategic Sequencing for Adult Education / Learning
Blue Ocean Strategic Sequencing for US Airways?
Blue Ocean Strategy - Best Buy
Blue Ocean Strategic Sequence for Amazon.com
Blue Ocean Strategic Sequence for Barnes and Noble
Blue Ocean Strategic Sequencing - Dell
Blue Ocean Strategic Sequencing for Delta Airlines
Blue Ocean Strategic Sequencing on Disney
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The Blue Ocean Strategy (BOS) Sequence of Citibank
Blue Ocean Strategic Sequence for Blockbuster
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