What is the Four Action Framework?

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Blue Ocean Strategy > Forum > What is the Four Action Framework?

What is the Four Action Framework?
Oscar
I am looking for more information on the 4 action framework. I found that it's a key tool in the Blue Ocean Strategy process made up of the four strategic moves
- Eliminate
- Reduce
- Raise
- Create
This tool helps create new buyer value elements thus breaking the tradeoff between differentiation and low cost. Once the four actions have been decided, a future Blue Ocean Strategy value curve can be created.
 

     

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