BOS and ROS are Both Supplier Centric
In both ROS and BOS the focus is on the supplier
essentially and on competition with other supplier(s). Both try to outdo the competition by studying competition and fighting or bypassing its USP
In the process, the customer may get more of what he does not need and less of what he really needs. Suppliers will be better off by concentrating on customer(s), their needs and possible future needs to formulate strategies. Suppliers will get more success and better customer loyalty
in this manner.