The Context Determines BOS or ROS

Blue Ocean Strategy > Best Practices

The Context Determines BOS or ROS
A good strategy is a winning strategy. So in some circumstances we need to use BOS and in some other ROS fits better. The context makes the choice and not the contrary.

Raj Mohan, Management Consultant, India, Member
When you have decided to grow, you look for new avenues. When you are satisfied and you'd like to stay in the place where you are, then there may be m...Sign up

Healthy Mix Between BOS & ROS
Nzuza, Consultant, South Africa, Member
Organisations need to expand their market by developing new offerings and new channels. On the other hand, this is a very costly approach both in term...Sign up

Healthy Mix of BOS and ROS
Raj Mohan, Management Consultant, India, Member
I agree with the healthy mix of BOS and ROS.
We try to analyze what is present and the immediate future to overcome difficulties in the market wh...Sign up


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