The Context Determines BOS or ROS

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Blue Ocean Strategy > Forum > The Context Determines BOS or ROS

The Context Determines BOS or ROS
WALTER Pascal
A good strategy is a winning strategy. So in some circumstances we need to use BOS and in some other ROS fits better. The context makes the choice and not the contrary.
 

 
ROS or BOS?
Raj Mohan, Management Consultant, India, Member
When you have decided to grow, you look for new avenues. When you are satisfied and you'd like to stay in the place where you are, then there may be many others who will compete with you and you struggle to strive after sometime. Who moved my cheese? has spelled out this phenomena.
BOS is always good. Since the colour blue will mesmerize human, we keep away from it.
The color red is always used for alert signal, we tend to remain there. Have a holistic view of the situation and try to use the suitable method.
 

 
Healthy Mix Between BOS & ROS
Nzuza
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Healthy Mix of BOS and ROS
Raj Mohan, Management Consultant, India, Member
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