Blue Ocean is Economics Failure

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Blue Ocean Strategy > Forum > Blue Ocean is Economics Failure

Blue Ocean is Economics Failure
Mauricio Crippa, Manager, Brazil, Member
In my opinion, the idea of a Blue Ocean hurts the basic principles of economics which results in all economic profits tending to zero. Whenever an industry presents abnormal earnings, it will attract competitors. Even the creation of barriers to these new entrants is costly and soon, if the firm isn't able to create sustainable competitive advantages, the ocean will turn into red.
 

 
Blue Ocean is Economics Failure
Ceferino Dulay, Jr., Philippines, Member
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Old Wine in a New Bottle?
Mauricio Crippa, Manager, Brazil, Member
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Stagnant BOS
BNYa, Consultant, India, Member
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Stagnant BOS
Mauricio Crippa, Manager, Brazil, Member
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Blue Ocean Strategy is Necessary in Business
Dean Gamache, Student (University), United States, Member
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Blue Ocean Strategy Does Not Really Contradict Economic Theory
Nedyalko Terziev, Student (MBA), Singapore, Member
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