Blue Ocean is Economics Failure

Blue Ocean Strategy > Best Practices

Blue Ocean is Economics Failure
Mauricio Crippa, Manager, Brazil, Member
In my opinion, the idea of a Blue Ocean hurts the basic principles of economics which results in all economic profits tending to zero. Whenever an industry presents abnormal earnings, it will attract competitors. Even the creation of barriers to these new entrants is costly and soon, if the firm isn't able to create sustainable competitive advantages, the ocean will turn into red....Sign up

Blue Ocean is Economics Failure
Ceferino Dulay, Jr., Philippines, Member
You're right in a way if you stay put after you entered a new playing field. But the idea is that you keep on innovating and if that's the cult...Sign up

Old Wine in a New Bottle?
Mauricio Crippa, Manager, Brazil, Member
Therefore, what is that new from old Schumpeterian innovative development? Or even from Porter's differentiation? I do believe the search for a market...Sign up

Stagnant BOS
BNYa, Consultant, India, Member
Is the monopolistic stance of BOS detrimental to development and progress and to ultimate benefits to end consumers?
For example, the IT s...Sign up

Stagnant BOS
Mauricio Crippa, Manager, Brazil, Member
For sure. The "invisible hand" doens't act on mopolistic/oligopolistic markets. Therefore, if economic profits do not trend to zero, there's no...Sign up

Blue Ocean Strategy is Necessary in Business
Dean Gamache, Student (University), United States, Member
Isn't the whole purpose of the Blue Ocean strategy to gain a competitive edge by coming up with something new and creative that the competitor does no...Sign up

Blue Ocean Strategy Does Not Really Contradict Economic Theory
Nedyalko Terziev, Student (MBA), Singapore, Member
Hi Mauricio, standard economic theory teaches that economic profits go down to zero in the long term and implicitly assume no innovation happens. Ther...Sign up


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