Blue Ocean is Economics Failure

Blue Ocean Strategy
Knowledge Center

 

Next Topic

Blue Ocean Strategy > Best Practices

Mauricio Crippa, Manager, Brazil
In my opinion, the idea of a Blue Ocean hurts the basic principles of economics which results in all economic profits tending to zero. Whenever an industry presents abnormal earnings, it will attract competitors. Even the creation of barriers to these new entrants is costly and soon, if the firm isn't able to create sustainable competitive advantages, the ocean will turn into red. (...) Read more? Sign up for free

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.

Sign up for free     Log in


  Ceferino Dulay, Jr., Philippines
 

Blue Ocean is Economics Failure

You're right in a way if you stay put after you entered a new playing field. But the idea is that you keep on innovating and if that's the culture you have developed in your organization, your "would-be competitors" will end up simply running catching up and never get to you.

  Mauricio Crippa, Manager, Brazil
 

Old Wine in a New Bottle?

Therefore, what is that new from old Schumpeterian innovative development? Or even from Porter's differentiation? I do believe the search for a market where competition is sustainably irrelevant (as precognized at the blue box above) is the search for the Eldorado (unless you're a state monopoly, of course!).
That doesn't mean I disagree from your point, it's just about the concept of BOS that, for me, is just another Harvard's "consulting seller" book.

  BNYa, Consultant, India
 

Stagnant BOS

Is the monopolistic stance of BOS detrimental to d (...)

  Mauricio Crippa, Manager, Brazil
 

Stagnant BOS

For sure. The "invisible hand" doens't act on mopo (...)

  Dean Gamache, Student (University), United States
 

Blue Ocean Strategy is Necessary in Business

Isn't the whole purpose of the Blue Ocean strategy (...)

  Nedyalko Terziev, Student (MBA), Singapore
 

Blue Ocean Strategy Does Not Really Contradict Economic Theory

Hi Mauricio, standard economic theory teaches that (...)

 
More on Blue Ocean Strategy
Summary
Forum
Filtering Blue Ocean Ideas: Strategic Overlays
How to Start with Blue Ocean Strategy?
🔥Validated Instrument for Measuring Blue Ocean Strategy
Best Practices
🥇Visionary Leadership and Blue Ocean Strategy
🥈Blue, Green or Even Violet Ocean Strategies
🥉What is a Strategic Sequence?
Using Blue Ocean Strategy Inside Companies
Blue Ocean Strategy Disadvantages
What is a Pioneer-Migrator-Settler Map (PMS Map)?
BOS = Niche Market Strategy
Differences in BOS / ROS Cultures
How to Avoid Imitation of Blue Ocean Strategy?
Blue Ocean Strategy in Small Companies
Creating a New Mental Category
Why is it called 'Blue' Ocean Strategy?
Six Paths to Moving from Red to Blue Ocean
BOS: more of the same
Porter Model vs Blue Ocean Strategy
What is the Four Action Framework?
What are Execution Hurdles in Blue Ocean Strategy?
Can a Blue Ocean Eventually Turn Into a Red Ocean?
'Purple' Ocean Strategy
Blue Ocean Strategy - Three Tiers of Noncustomers
Blue Ocean Strategic Sequencing - Apple
Blue Ocean Strategy - Buyer Experience Cycle
Blue Ocean Strategy: Buyer Utility Levers
The Context Determines BOS or ROS
Blue Ocean Strategy of Google
Define the Gap in the Market
The Importance of Innovating
This Isn't Strategy?
Blue Ocean Strategy for UPS
Blue Ocean Strategy Sequence L.L. Bean
BOS in Less Developed Countries
Navy Federal Credit Union
Not Properly Contested Markets
Blue Ocean is Economics Failure
Blue Ocean Strategic Sequencing - Amtrak
Blue Ocean Strategy Sequencing for Blockbuster
Blue Ocean Strategic Sequencing for US Airways?
Blue Ocean Strategy Research
Blue Ocean Strategy versus RBV and MBV
Nintendo's Wii BOS Strategic Sequence
Verizon Communications Strategic Sequencing
Best Buy - Blue Ocean Strategy Proposal
Blue Ocean Strategic Sequence for Amazon.com
Blue Ocean Strategic Sequence for Barnes and Noble
Blue Ocean Strategic Sequencing for Delta Airlines
Blue Ocean Strategic Sequencing on Disney
BOS and ROS are Both Supplier Centric
Getting the Strategic Sequence Right for Verizon Wireless Droid Pro
Nestle Blue Ocean Strategy Sequencing
Papa Murphy's Strategic Sequence
The Blue Ocean Strategy (BOS) Sequence of Citibank
Blue Ocean Strategic Sequence for Blockbuster
Blue Ocean Strategic Sequencing - Exxon Mobil
Blue Ocean Strategy Success Example in India
CSR Part of Blue Ocean Strategy
eBay's Blue Ocean Strategy Strategic Sequence
First Mover Advantage / Price Maker in BOS
Six Paths Framework for Property Management Companies
Sony Playstation in Medical Field
Strategic Sequencing Education Industry for Adults
Blue Ocean Sequencing - Bank of America
Blue Ocean Strategic Sequence for Oreck Direct
Blue Ocean Strategic Sequencing - Best Buy
Blue Ocean Strategic Sequencing in Office Furniture
BP Moving From Red Ocean to Blue Ocean
Blue Ocean Strategic Sequencing - Dell
Wal-Mart Strategic Sequence
Special Interest Group Leader

Are you an expert in Blue Ocean Strategy? Sign up for free


Blue Ocean Strategy
Knowledge Center

 

Next Topic



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2020 12manage - The Executive Fast Track. V15.6 - Last updated: 29-9-2020. All names of their owners.