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Differences in BOS / ROS Cultures
Daniel Newton Obaka, United States
I have discovered over the last five years that in Red Ocean Strategies (ROS) people compete to maintain a competitive edge over the rival companies, organizations or individuals through a number of unprofessional practices driven by a culture of GREED and the 'winner takes it all syndrome'.
The Blue Ocean Strategy (BOS), I believe is driven by a 'GIVE TO SOCIETY culture' by creating and providing commodities where others fail to do. While competition supports innovation, when it is driven by greed it becomes a ROS. In Blue Ocean strategy, one creatively innovates and creates products where ROS will never see it as a necessity.
One of the dire needs of society is integrity, credibility, and culture of excellence. BOS can develop around this 'unique product' - integrity, honesty, and culture of excellence driven by central desire to serve others.
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