Differences in BOS / ROS Cultures

Blue Ocean Strategy
Knowledge Center

Best Practices
Daniel Newton Obaka, United States

Differences in BOS / ROS Cultures

I have discovered over the last five years that in Red Ocean Strategies (ROS) people compete to maintain a competitive edge over the rival companies, organizations or individuals through a number of unprofessional practices driven by a culture of GREED and the 'winner takes it all syndrome'.
The Blue Ocean Strategy (BOS), I believe is driven by a 'GIVE TO SOCIETY culture' by creating and providing commodities where others fail to do. While competition supports innovation, when it is driven by greed it becomes a ROS. In Blue Ocean strategy, one creatively innovates and creates products where ROS will never see it as a necessity.
One of the dire needs of society is integrity, credibility, and culture of excellence. BOS can develop around this 'unique product' - integrity, honesty, and culture of excellence driven by central desire to serve others.

  Daniel Newton Obaka, United States

Greater Ethical Standard in BOS

BOS is essentially an ability to identify business areas that are not being contested for and evolve services that meet ...

  Ken, United States

Difference in BOS/ROS Culture?

With all due respect the comparison is not realistic... Profits are not bad! Which is what is implied... Only when there...

  Augusto Carreira
Partner, Portugal

What is the Need for That Distinction?

I never saw a need for this distinction between Blue Ocean and (bloody) red ocean strategies. A strategy is a timed resp...

  Glen Tucker

Culture and Strategy

I'm reading these comments with interest, because of the inbuilt "judgemental" paradigm that I sense is quite deeply emb...

  Jeff Pelletier
Business Consultant, United States

Augusto and I Agree

BOS\ROS are strategies, culture does not correlate necessarily with strategy....

  Renata Guizzardi
Professor, Brazil

'And' People (BOS) versus 'BUT' People (ROS)

I believe that this discussion of ROS and BOS has something to do with something I realized during my PHD work: "There ...

  V Morgan
Consultant, United States

BOS / ROS Cultures

A BOS seemingly stimulates creativity in a world that is changing. A ROS promotes cost efficiency in a world of competi...

  Anubhav Patel
Student (MBA)

BOS & ROS Cultures

Creative people can opt for BOS whereas ROS is for competitive people... People should choose whatever attracts them......

  Ceferino Dulay, Jr.

BOS versus ROS Thinking

BOS and ROS require two different mindsets. In ROS, you lean toward problem-solving while in BOS, it is more on innovati...

  Daniel Newton Obaka, United States

BOS and Creative Innovation

Going through the discussions on this vital subject of blue and red ocean strategies, it is encouraging to recognize the...

CEO, France

BOS and ROS Culture

If you take an ocean, it is never red or blue. The colour of the ocean is given by the colour of the sky - and the sky c...

  Michel Lavergne
CEO, France

ROS Culture

When ROS rules the corporate world (sharks) and spreads in the civil society, heads start to roll for real... See our re...

  Ceferino Dulay, Jr.

Some Color Reflections

Deep water looks blue. In a Blue Ocean, there are a lot of possibilities that one can discover but then it also requires...

  Jeff Pelletier
Business Consultant, United States

BOS and ROS do not Directly Correlate with Culture - Yes BUT

@Jeff Pelletier: My belief is that culture (real values, real purpose, whether known or not) drive these two. A ROS is d...

  rafael angel calvo arguedas
Business Consultant

Blue Ocean Strategy Requires Pro-positive Approach

@Renata Guizzardi: Excelent approach!. In life we must be pro-positive. And when we have to disagree, do so with respect...


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