Differences in BOS / ROS Cultures
I have discovered over the last five years that in Red Ocean Strategies
(ROS) people compete to maintain a competitive edge over the rival companies, organizations or individuals through a number of unprofessional practices driven by a culture of GREED
and the 'winner takes it all syndrome'.
The Blue Ocean Strategy
(BOS), I believe is driven by a 'GIVE TO SOCIETY culture
' by creating and providing commodities where others fail to do. While competition supports innovation, when it is driven by greed it becomes a ROS. In Blue Ocean strategy, one creatively innovates and creates products where ROS will never see it as a necessity.
One of the dire needs of society is integrity, credibility, and culture of excellence. BOS can develop around this 'unique product' - integrity, honesty, and culture of excellence driven by central desire to serve others.