BOS = Niche Market Strategy

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Blue Ocean Strategy Knowledge Center

Best Practices Oscar Umeh Strategy Consultant, Nigeria BOS = Niche Market Strategy Is BOS not just another phrase for a niche market strategy? They share the common feature of a 'lone player'. X Welcome to the Blue Ocean Strategy best practices. The topic being discussed here is: "BOS = Niche Market Strategy". Will you join us? It's free. Log in   Andrew Nelson CEO, Australia   Tactic versus Methodology Oscar, I have to say I disagree with you, for at least 2 reasons. 1. Firstly BOS is not about creating niches. The professors always say BOS is not about small incremental or niche changes but about major changes. So although you can certainly apply it to a niche market, BOS is definitely not just a niche approach. 2. Secondly, niche marketing is really just a single tactic in the strategists kitbag, while BOS is a complete methodology that you use to not only formulate the strategy but also validate and execute. Sorry to disagree but I think niche marketing is an incremental tactic while BOS is a methodology creating major change.   KAMAL AZIZ Manager, Malaysia   Niche Strategy Absolute control of a market is impossible. If we analyze, a niche is what is required to make the difference. Competit...   Oscar Umeh Strategy Consultant, Nigeria   Sustaining BOS Kamal, an organisation can sustain its position in a BOS by creating barriers to entry for potential competitors. As a m...   Nedyalko Terziev Student (MBA), Singapore   Finding a Specific Customer Group to Target is Only One of Possible BO Strategies @Oscar Umeh: Hi, targeting a specific niche can in fact be a Blue Ocean strategy- it is path #2 of the six possible path... Leave a comment? Share your knowledge or experience

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Blue Ocean Strategy Knowledge Center

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