BOS = Niche Market Strategy

Blue Ocean Strategy
Knowledge Center

 

Next Topic

Blue Ocean Strategy > Best Practices > BOS = Niche Market Strategy

BOS = Niche Market Strategy
Oscar Umeh, Strategy Consultant, Nigeria, Member
Is BOS not just another phrase for a niche market strategy? They share the common feature of a 'lone player'.
 

 
Tactic versus Methodology
Andrew Nelson, CEO, Australia, SIG Leader
Oscar, I have to say I disagree with you, for at least 2 reasons.
1. Firstly BOS is not about creating niches. The professors always say BOS is not about small incremental or niche changes but about major changes. So although you can certainly apply it to a niche market, BOS is definitely not just a niche approach.
2. Secondly, niche marketing is really just a single tactic in the strategists kitbag, while BOS is a complete methodology that you use to not only formulate the strategy but also validate and execute.
Sorry to disagree but I think niche marketing is an incremental tactic while BOS is a methodology creating major change.
 

 
Niche Strategy
KAMAL AZIZ, Manager, Malaysia, Member
 

 
Sustaining BOS
Oscar Umeh, Strategy Consultant, Nigeria, Member
 

   

     

Read all responses and join this discussion yourself.
Support your career and personal development with 12manage, the management platform.

    Log in


Special Interest Group Leader
Andrew Nelson
CEO

Blue Ocean Strategy
Summary
Forum
Best Practices


Blue Ocean Strategy
Knowledge Center

 

Next Topic



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2019 12manage - The Executive Fast Track. V15.2 - Last updated: 20-11-2019. All names of their owners.