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BOS = Niche Market Strategy

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Blue Ocean Strategy
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20
Oscar Umeh
Strategy Consultant, Nigeria

BOS = Niche Market Strategy

Is BOS not just another phrase for a niche market strategy? They share the common feature of a 'lone player'.
 

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2
Andrew Nelson
CEO, Australia
 

Tactic versus Methodology

Oscar, I have to say I disagree with you, for at least 2 reasons.
1. Firstly BOS is not about creating niches. The professors always say BOS is not about small incremental or niche changes but about major changes. So although you can certainly apply it to a niche market, BOS is definitely not just a niche approach.
2. Secondly, niche marketing is really just a single tactic in the strategists kitbag, while BOS is a complete methodology that you use to not only formulate the strategy but also validate and execute.
Sorry to disagree but I think niche marketing is an incremental tactic while BOS is a methodology creating major change.

 
0
KAMAL AZIZ
Manager, Malaysia
 

Niche Strategy

Absolute control of a market is impossible. If we analyze, a niche is what is required to make the d... Sign up

 
-2
Oscar Umeh
Strategy Consultant, Nigeria
 

Sustaining BOS

Kamal, an organisation can sustain its position in a BOS by creating barriers to entry for potential... Sign up

 
2
Nedyalko Terziev
Student (MBA), Singapore
 

Finding a Specific Customer Group to Target is Only One of Possible BO Strategies

@Oscar Umeh: Hi, targeting a specific niche can in fact be a Blue Ocean strategy- it is path #2 of t... Sign up

 

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More on Blue Ocean Strategy:
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Discussion Topics
topic Visionary Leadership and Blue Ocean Strategy
topic Purple Ocean Strategy
topic Blue, Green or Even Violet Ocean Strategies
topic Strategic Sequence: Best Practices and Pitfalls
topic Blue Ocean Strategy Disadvantages
topic A BOS is Creating a New Mental Category
topic What is a Pioneer-Migrator-Settler Map (PMS Map)?
topic Why is it Called 'Blue' Ocean Strategy?
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topic Differences in BOS / ROS Cultures
topic Blue Ocean Strategy in Small Companies
topic How to Avoid Imitation of Blue Ocean Strategy?
topic Can a Blue Ocean Eventually Turn Into a Red Ocean?
topic Six Paths to Moving from Red to Blue Ocean
topic BOS is More of the Same
topic Execution Hurdles in Blue Ocean Strategy
topic The Four Actions Framework for Blue Ocean Strategy
topic Porter Model vs Blue Ocean Strategy
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topic Blue Ocean Strategy - Three Tiers of Noncustomers
topic Blue Ocean Strategy of Google
topic BOS and ROS are Both Supplier Centric
topic How to Start with Blue Ocean Strategy?
topic Blue Ocean Strategy - Apple
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topic Blue Ocean Strategy Sequence L.L. Bean
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topic Blue Ocean is Economics Failure
topic Blue Ocean Strategy Sequencing for Blockbuster
topic Blue Ocean Strategy Strategic Sequence - EBay
topic Strategic Sequencing for Adult Education / Learning
topic Blue Ocean Strategic Sequencing for US Airways?
topic Blue Ocean Strategy - Best Buy
topic Blue Ocean Strategic Sequence for Amazon.com
topic Blue Ocean Strategic Sequence for Barnes and Noble
topic Blue Ocean Strategic Sequencing - Dell
topic Blue Ocean Strategic Sequencing for Delta Airlines
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topic Blue Ocean Strategic Sequence for Blockbuster
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