BOS = Niche Market Strategy

Blue Ocean Strategy > Best Practices > BOS = Niche Market Strategy

BOS = Niche Market Strategy
Oscar Umeh, Strategy Consultant, Nigeria, Member
Is BOS not just another phrase for a niche market strategy? They share the common feature of a 'lone player'....Sign up

Tactic versus Methodology
Andrew Nelson, CEO, Australia, SIG Leader
Oscar, I have to say I disagree with you, for at least 2 reasons.
1. Firstly BOS is not about creating niches. The professors always say B...Sign up

Niche Strategy
KAMAL AZIZ, Manager, Malaysia, Member
Absolute control of a market is impossible. If we analyze, a niche is what is required to make the difference.
Competition is healthy but 'consis...Sign up

Sustaining BOS
Oscar Umeh, Strategy Consultant, Nigeria, Member
Kamal, an organisation can sustain its position in a BOS by creating barriers to entry for potential competitors. As a matter of fact, that is the for...Sign up

Finding a Specific Customer Group to Target is Only One of Possible BO Strategies
Nedyalko Terziev, Student (MBA), Singapore, Member
@Oscar Umeh: Hi, targeting a specific niche can in fact be a Blue Ocean strategy- it is path #2 of the Sign up

Special Interest Group Leader
Andrew Nelson

Blue Ocean Strategy
Best Practices


About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2019 12manage - The Executive Fast Track. V15.0 - Last updated: 18-7-2019. All names of their owners.