BOS = Niche Market Strategy

Blue Ocean Strategy
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Oscar Umeh
Strategy Consultant, Nigeria

BOS = Niche Market Strategy

Is BOS not just another phrase for a niche market strategy? They share the common feature of a 'lone player'.


Andrew Nelson
CEO, Australia

Tactic versus Methodology

Oscar, I have to say I disagree with you, for at least 2 reasons.
1. Firstly BOS is not about creating niches. The professors always say BOS is not about small incremental or niche changes but about major changes. So although you can certainly apply it to a niche market, BOS is definitely not just a niche approach.
2. Secondly, niche marketing is really just a single tactic in the strategists kitbag, while BOS is a complete methodology that you use to not only formulate the strategy but also validate and execute.
Sorry to disagree but I think niche marketing is an incremental tactic while BOS is a methodology creating major change.

Manager, Malaysia

Niche Strategy

Absolute control of a market is impossible. If we analyze, a niche is what is required to make the d... Sign up

Oscar Umeh
Strategy Consultant, Nigeria

Sustaining BOS

Kamal, an organisation can sustain its position in a BOS by creating barriers to entry for potential... Sign up

Nedyalko Terziev
Student (MBA), Singapore

Finding a Specific Customer Group to Target is Only One of Possible BO Strategies

@Oscar Umeh: Hi, targeting a specific niche can in fact be a Blue Ocean strategy- it is path #2 of t... Sign up


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