Tactic versus Methodology
Andrew Nelson, CEO, Australia
Oscar, I have to say I disagree with you, for at least 2 reasons.
1. Firstly BOS is not about creating niches
. The professors always say BOS is not about small incremental or niche changes but about major changes. So although you can certainly apply it to a niche market, BOS is definitely not just a niche approach.
2. Secondly, niche marketing is really just a single tactic in the strategists kitbag, while BOS is a complete methodology
that you use to not only formulate the strategy but also validate and execute.
Sorry to disagree but I think niche marketing is an incremental tactic while BOS is a methodology creating major change.