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Oscar Umeh
Strategy Consultant, Nigeria
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BOS = Niche Market Strategy
Is BOS not just another phrase for a niche market strategy? They share the common feature of a 'lone player'.
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Andrew Nelson
CEO, Australia
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Tactic versus Methodology
Oscar, I have to say I disagree with you, for at least 2 reasons.
1. Firstly BOS is not about creating niches. The professors always say BOS is not about small incremental or niche changes but about major changes. So although you can certainly apply it to a niche market, BOS is definitely not just a niche approach.
2. Secondly, niche marketing is really just a single tactic in the strategists kitbag, while BOS is a complete methodology that you use to not only formulate the strategy but also validate and execute.
Sorry to disagree but I think niche marketing is an incremental tactic while BOS is a methodology creating major change.
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KAMAL AZIZ
Manager, Malaysia
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Niche Strategy
Absolute control of a market is impossible. If we (...)
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Oscar Umeh
Strategy Consultant, Nigeria
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Sustaining BOS
Kamal, an organisation can sustain its position in (...)
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Nedyalko Terziev
Student (MBA), Singapore
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Finding a Specific Customer Group to Target is Only One of Possible BO Strategies
@Oscar Umeh: Hi, targeting a specific niche can in (...)
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