BOS = Niche Market Strategy

      
			              Best Practices
			            
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		            		Oscar Umeh
Strategy Consultant, Nigeria
			            
BOS = Niche Market Strategy

	          		Is BOS not just another phrase for a niche market strategy? They share the common feature of a 'lone player'.
				      
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						            	Andrew Nelson
CEO, Australia
												
				                Tactic versus Methodology

													Oscar, I have to say I disagree with you, for at least 2 reasons.

1. Firstly BOS is not about creating niches. The professors always say BOS is not about small incremental or niche changes but about major changes. So although you can certainly apply it to a niche market, BOS is definitely not just a niche approach.

2. Secondly, niche marketing is really just a single tactic in the strategists kitbag, while BOS is a complete methodology that you use to not only formulate the strategy but also validate and execute.

Sorry to disagree but I think niche marketing is an incremental tactic while BOS  is a methodology creating major change.
				                
										              0

						            	KAMAL AZIZ
Manager, Malaysia
												
				                Niche Strategy

													Absolute control of a market is impossible. If we analyze, a niche is what is required to make the d... Sign up
				              
										              -2

						            	Oscar Umeh
Strategy Consultant, Nigeria
												
				                Sustaining BOS

													Kamal, an organisation can sustain its position in a BOS by creating barriers to entry for potential... Sign up
				              
										              2

						            	Nedyalko Terziev
Student (MBA), Singapore
												
				                Finding a Specific Customer Group to Target is Only One of Possible BO Strategies

													@Oscar Umeh: Hi, targeting a specific niche can in fact be a Blue Ocean strategy- it is path #2 of t... Sign up
				              
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