BOS = Niche Market Strategy

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Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.     Log in Blue Ocean Strategy > Best Practices > BOS = Niche Market Strategy BOS = Niche Market Strategy Oscar Umeh, Strategy Consultant, Nigeria, Member Is BOS not just another phrase for a strategy? They share the common feature of a 'lone player'. (...) Read more? Sign up for free Please register now to read all responses and to join this discussion yourself. It's easy and 100% free. Sign up for free     Log in   Tactic versus Methodology Andrew Nelson, CEO, Australia, Member   Oscar, I have to say I disagree with you, for at least 2 reasons. 1. Firstly BOS is not about creating niches. The professors always say BOS is not about small incremental or niche changes but about major changes. So although you can certainly apply it to a niche market, BOS is definitely not just a niche approach. 2. Secondly, niche marketing is really just a single tactic in the strategists kitbag, while BOS is a complete methodology that you use to not only formulate the strategy but also validate and execute. Sorry to disagree but I think niche marketing is an incremental tactic while BOS is a methodology creating major change.   Niche Strategy KAMAL AZIZ, Manager, Malaysia, Member   (...)   Sustaining BOS Oscar Umeh, Strategy Consultant, Nigeria, Member   (...)   Finding a Specific Customer Group to Target is Only One of Possible BO Strategies Nedyalko Terziev, Student (MBA), Singapore, Member   (...)

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