BOS = Niche Market Strategy

Tactic versus Methodology
Andrew Nelson, CEO, Australia, SIG Leader
Oscar, I have to say I disagree with you, for at least 2 reasons.
1. Firstly BOS is not about creating niches. The professors always say B...

Niche Strategy
KAMAL AZIZ, Manager, Malaysia, Member
Absolute control of a market is impossible. If we analyze, a niche is what is required to make the difference.
Competition is healthy but 'consis...

Sustaining BOS
Oscar Umeh, Strategy Consultant, Nigeria, Member
Kamal, an organisation can sustain its position in a BOS by creating barriers to entry for potential competitors. As a matter of fact, that is the for...

Finding a Specific Customer Group to Target is Only One of Possible BO Strategies
Nedyalko Terziev, Student (MBA), Singapore, Member
@Oscar Umeh: Hi, targeting a specific niche can in fact be a Blue Ocean strategy- it is path #2 of the