Long Tail Theory - Anderson

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Long Tail Theory - Anderson
Robert A.
In his 2006 book: "Investing in the Long Tail: Why the future of Business is Selling Less of More", Chris Anderson - Editor of Wired Magazine - presents his Long Tail Theory on demand curves:
1. The long tail of demand curves is getting longer, because when goods don't have to be displayed on store shelves, physical and cost contraints on selection disappear.
2. The long tail of distribution curves is also geting fatter, because customers are going to buy more nich... Read more? Sign up for free
 

 
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