Long Tail Theory - Anderson

Network Economy (Internet Strategy)
Knowledge Center

 
Network Economy (Internet Strategy) > Forum

New Topic


Robert A.
In his 2006 book: "Investing in the Long Tail: Why the future of Business is Selling Less of More", Chris Anderson - Editor of Wired Magazine - presents his Long Tail Theory on demand curves: 1. The long tail of demand curves is getting longer, because when goods don't have to be displayed on store shelves, physical and cost contraints on selection disappear. 2. The long tail of distribution curves is also geting fatter, because customers are going to buy more niche products instead of blockbuster products or bestsellers. After doing some research, Professor Anita Elbertse concludes that only the first idea of Anderson is valid. Blockbusters, topsellers and hits are increasingly where the biggest profits are made. According to her, "it is therefore highly disputable that much money can be made in the tail" (in HBR July-August 2008, p 88-96). (...) Read more? Sign up for free

  Vinaytosh Mishra
 

Internet Marketing

The advertisisng tools like ADWords, Email marketi (...)

  Carlos
 

Long Tail

I totally agree with C. Anderson. As an advisor to (...)

  Rajan Mani
 

Long Tail Theory

Marketers would also look to grab available (or ev (...)

 

More on Network Economy (Internet Strategy)
Summary
Forum
The Impact of the Internet
Network Economy: New Rules or New Tools?
From Customer Centricity to an Everyone-to-Everyone Economy (E2E)
Interacting with Other People Via the Internet. Impact on Business
Some More Implications of 'e- Network': FAIR approach
🔥Social Media Usage in Public Sector
Long Tail Theory - Anderson
Special Interest Group

Are you interested in Network Economy (Internet Strategy)? Sign up for free

Notify your students

Copy this into your study materials:

and add a hyperlink to:

Link to this discussion

Copy this HTML code to your web site:


Network Economy (Internet Strategy)
Knowledge Center

 


About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2021 12manage - The Executive Fast Track. V15.7 - Last updated: 20-1-2021. All names of their owners.