The Impact of the Internet

			
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			              Network Economy (Internet Strategy) > Forum > The Impact of the Internet
			            
			              The Impact of the Internet
Jaap de Jonge, Management Consultant, Netherlands
Since we are approaching the end of year, I was thinking back to the end of the 20th century. The year was 1999 and at the time I worked as an Internet strategy consultant at Cap Gemini Ernst & Young. I lectured and advised a range of senior executives about the consequences the Internet was going to have for their businesses and organizations.

I remember telling retailers that according to IDC global e-commerce revenue was going to reach several billion dollars within five years. I told people from the record industry they should move to completely new  business models (for the younger people amongst you, at the time people were still buying music on CDs;  iTunes and YouTube didn't exist yet). I told people from the banking industry that the Internet was going to revolutionize the relationship with their customers, required a total redesign of their back office systems, and was going to change their organizations (banking retail networks). Just to mention a few things ☺.

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