Top-10 Naming Blunders For a Company, Product or Brand

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Top-10 Naming Blunders For a Company, Product or Brand
Sujeet James Sarwan, Training Head, India

Here's a list of errors you should avoid when choosing a name for your brand, product or company:
1. Using your family name. Unless your name is unique and memorable, it contains minimal promotional value, and determining the brand value and transfer of the name upon the sale of the business is often problematic. And in my case, how many customers have met someone named Smith that they didn't like?
2. Mimicking another company's brand. Imitation may be the sincerest form of flattery, but why flatter your competitor? Worse, there's liability for infringing upon another's Commercial identifier.
3. Describing your product or service. This is the most frequent and serious mistake. A descriptive name is a ticket to the courthouse and to endless, expensive, and time-consuming litigation beca... Register

Add 11: Trying to be Funny and Failing
Roger GILLAN, Consultant, China
All good points! I'd add one more:
#11 Trying...

Add 12: Omitting to Solicit Reactions in Multiple Cultures / Languages
Hermanson, Business Consultant, United States
Agreed. Choosing a name involves both strategy and...

On Nr. 1: Family Brand Names can actually be Good
T. Marskamp, Management Consultant, Netherlands
Nice list and it's important to be aware of these ...

Add 13: Picking a Brand Name that Sounds Old Fashioned in Time
Anne Crick, Jamaica
Don't choose something that will become dated or s...

Blunders in International Business
Catherine M. Bing, CEO, United States
You might find the book by David Ricks, "

On 2: Mimicking a Product, Brand or Company
lenworth grandison, Other, Jamaica
Very good list. People sometimes become obsessed w...

On 3. Describing your Product or Service
Britton, Project Manager, United Kingdom
I would strongly disagree with point 3. Though arg...

On 12: Company Names Blunders
Abdul Rahman, Management Consultant, Malaysia
@Hermanson : your...

On 12: Checkout Brand Name Meaning in Multiple Cultures and Languages
Upadhyayula Narayana Das, HR Consultant, India
@Hermanson : inde...

Brand Name - Why Waste Time?
Anand H, Other, India
I'd rather not waste time on just arriving at a na...

On 12: Always Check the brand Name When Going Global
Peter Henriksen, Student (University), Denmark
Always check how customers relate to the word inte...

What Makes Brand Names Important
Belay Gezahegn, Director, Ethiopia
@Anand H : namin...

On 1: Family Name as Brand Names
Mohammad Owais, Manager, Pakistan
@T. Marskamp: tho...

Add 14: Using Acronyms or your 15. Initials
Joost van Boeschoten, Management Consultant, Netherlands
Simple acronyms such as CBO carry no meaning excep...

Don'ts for a Brand Name
Arpit Mutha, Manager, India
Good list. One possibility to consider for a brand...

On 3: Reflect the Capacity of the Product when Naming a Product, Brand or Company
T V N Murthy, Entrepreneur, India
Keep in mind that the brand name could reflect the...

On 1: Family Brand Names
Joseph N. Kosure, Student (University), Kenya
Do we forget that some family names have made long...

Naming a Company, Product or Brand
abraham garshong, Ghana
@Hermanson: this ...


Brand Name of a Company
BENSABER, Consultant, Algeria
@Hermanson: If th...

Add 16: Making a Brand Name Complicated / Hard to Remember
Mulandaulwa Sichamba, Accountant, Zambia
@Anand H: the po...

Top-10 silly web names
Ahmed Qadir, Director, Pakistan
Check out this list of "
Elements in Identifying a Brand
Dr Gary Jones, Business Consultant, Australia
Great comments. You have to look at the name of my...

Mythical Brand Naming Blunders
van Dam, Student (MBA), Netherlands
@Upadhyayula Narayan...

On 1. (Family) Brand Names Can Be your Greatest Preemptive Approach
lamson ndebele, Entrepreneur, Zimbabwe
Sometimes naming your company after the family nam...

Brand Name - Why Waste Time?
Yosef, Coach, Indonesia
@Anand H: agreed...

Branding is No Rocket Science
Anand H, Other, India
Christening a "name" for business is not rocket sc...


Add 17: Having 'sons' or 'bros' in the Company Name
Anjali R, Student (MBA), India
A brilliant article. I would say that adding words...

On 1. Family Names and Brand Value
Lenyatso, Teacher, Botswana
Its true the use of family names may some present ...

Naming a Company, Product or Brand
Sally laxamana, Events Marketer, Philippines
Brands are made, not born. New brands need to be i...

Cultural Insensitivity and Fooling Customers
Gafar Bamikole, Accountant, United Kingdom
It may be impracticable to avoid all the name blun...

On 12: Naming Blunders for a Company, Product or Brand
Ibrahim Danyaya, Student (Other), Nigeria
A related error that I think should also be avoide...

On Branding your Organisation
Ann-Marie Lorde, Project Manager, Barbados
Good list, provides food for thought. On # 1, it i...

Avoiding Naming Blunders
Ahmed Khator, Manager, Kenya
In my culture you take seven days to give a baby a...

Check Out Brand Name Meaning
Upadhyayula Narayana Das, HR Consultant, India
@Van Dam: a bran...


Brand Names That Families Love
Arif ur Rehman, Professor, Pakistan
@Ahmed Khator: I...

Naming Blunders for a Product Company
Kyamiza Raymon, Student (University), Uganda
Hallo, thanks a lot for the information. It is a c...

On 9. Memorable Logo Most Memorable Identifier for Company
KATHRYN STEINER, MBA, Entrepreneur, United States
As a graphic designer, I believe that branding is ...


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