Top-10 Naming Blunders For a Company, Product or Brand

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Top-10 Naming Blunders For a Company, Product or Brand
Sujeet James Sarwan, Training Head, India

Here's a list of errors you should avoid when choosing a name for your brand, product or company:
1. Using your family name. Unless your name is unique and memorable, it contains minimal promotional value, and determining the brand value and transfer of the name upon the sale of the business is often problematic. And in my case, how many customers have met someone named Smith that they didn't like?
2. Mimicking another company's brand. Imitation may be the sincerest form of flattery, but why flatter your competitor? Worse, there's liability for infringing upon another's Commercial identifier.
3. Describing your product or service. This is the most frequent and serious mistake. A descriptive name is a ticket to the courthouse and to endless, expensive, and time-consuming litigation beca... Register

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T. Marskamp, Management Consultant, Netherlands


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On 2: Mimicking a Product, Brand or Company
lenworth grandison, Other, Jamaica

On 3. Describing your Product or Service
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On 12: Company Names Blunders
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On 12: Checkout Brand Name Meaning in Multiple Cultures and Languages
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Anand H, Other, India

On 12: Always Check the brand Name When Going Global
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On 1: Family Name as Brand Names
Mohammad Owais, Manager, Pakistan

Add 14: Using Acronyms or your 15. Initials
Joost van Boeschoten, Management Consultant, Netherlands

Don'ts for a Brand Name
Arpit Mutha, Manager, India


On 1: Family Brand Names
Joseph N. Kosure, Student (University), Kenya

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abraham garshong, Ghana

Car Model Naming Blunder: Mitsubishi Pajero
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BENSABER, Consultant, Algeria

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Top-10 silly web names
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Mythical Brand Naming Blunders
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Anand H, Other, India

On 16: Make Keeping your Brand Name Easy
Arif ur Rehman, Professor, Pakistan


On 1. Family Names and Brand Value
Lenyatso, Teacher, Botswana

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Cultural Insensitivity and Fooling Customers
Gafar Bamikole, Accountant, United Kingdom

On 12: Naming Blunders for a Company, Product or Brand
Ibrahim Danyaya, Student (Other), Nigeria

On Branding your Organisation
Ann-Marie Lorde, Project Manager, Barbados

Avoiding Naming Blunders
Ahmed Khator, Manager, Kenya

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Upadhyayula Narayana Das, HR Consultant, India

Naming Blunders for a Product Company or Brand
lenworth grandison, Other, Jamaica

Brand Names That Families Love
Arif ur Rehman, Professor, Pakistan

Naming Blunders for a Product Company
Kyamiza Raymon, Student (University), Uganda

On 9. Memorable Logo Most Memorable Identifier for Company
KATHRYN STEINER, MBA, Entrepreneur, United States


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