Top-10 Naming Blunders For a Company, Product or Brand

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Top-10 Naming Blunders For a Company, Product or Brand
Sujeet James Sarwan, Member
Here's a list of errors you should avoid when choosing a name for your brand, product or company:
1. Using your family name. Unless your name is unique and memorable, it contains minimal promotional value, and determining the brand value and transfer of the name upon the sale of the business is often problematic. And in my case, how many customers have met someone named Smith that they didn't like?
2. Mimicking another company's brand. Imitation may be the sincerest form of flattery, but why flatter your competitor? Worse, there's liability for infringing upon another's Commercial identifier.
3. Describing your product or service. This is the most frequent and serious mistake. A descriptive name is a ticket to the courthouse and to endless, expensive, and time-consuming litigation beca... Register

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Roger GILLAN, Member
All good points! I'd add one more:
#11 Trying...

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Hermanson, Member
Agreed. Choosing a name involves both strategy and...

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T. Marskamp, Member
Nice list and it's important to be aware of these ...

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Catherine M. Bing, Member
You might find the book by David Ricks, "

On 2: Mimicking a Product, Brand or CompanySign up
lenworth grandison, Member
Very good list. People sometimes become obsessed w...

On 3. Describing your Product or ServiceSign up
Britton, Member
I would strongly disagree with point 3. Though arg...

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@Hermanson : your...


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@Anand H : namin...

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Mohammad Owais, Member
@T. Marskamp: tho...

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Arpit Mutha, Member
Good list. One possibility to consider for a brand...

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T V N Murthy, Member
Keep in mind that the brand name could reflect the...

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Joseph N. Kosure, Member
Do we forget that some family names have made long...



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@Hermanson: If th...


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Ahmed Qadir, Member
Check out this list of "
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Dr Gary Jones, Member
Great comments. You have to look at the name of my...


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lamson ndebele, Member
Sometimes naming your company after the family nam...

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Yosef, Member
@Anand H: agreed...

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Anand H, Member
Christening a "name" for business is not rocket sc...


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Anjali R, Member
A brilliant article. I would say that adding words...

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Lenyatso, Member
Its true the use of family names may some present ...

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Gafar Bamikole, Member
It may be impracticable to avoid all the name blun...

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Ibrahim Danyaya, Member
A related error that I think should also be avoide...

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Ann-Marie Lorde, Member
Good list, provides food for thought. On # 1, it i...

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Ahmed Khator, Member
In my culture you take seven days to give a baby a...

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@Van Dam: a bran...


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Arif ur Rehman, Member
@Ahmed Khator: I...

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Kyamiza Raymon, Member
Hallo, thanks a lot for the information. It is a c...

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