Top-10 Naming Blunders For a Company, Product or Brand


 
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Top-10 Naming Blunders For a Company, Product or Brand
Sujeet James Sarwan, Training Head, India, Member
Here's a list of errors you should avoid when choosing a name for your brand, product or company:
1. Using your family name. Unless your name is unique and memorable, it contains minimal promotional value, and determining the brand value and transfer of the name upon the sale of the business is often problematic. And in my case, how many customers have met someone named Smith that they didn't like?
2. Mimicking another company's brand. Imitation may be the sincerest form of flattery, but why flatter your competitor? Worse, there's liability for infringing upon another's Commercial identifier.
3. Describing your product or service. This is the most frequent and serious mistake. A descriptive name is a ticket to the courthouse and to endless, expensive, and time-consuming litigation beca...
 

 
Add 11: Trying to be Funny and Failing
Roger GILLAN, Consultant, China, Member
All good points! I'd add one more:
#11 Trying to be funny and failing. For example: "That Italian restaurant on the corner" (see in Sydney...
 

 
Add 12: Omitting to Solicit Reactions in Multiple Cultures / Languages
Hermanson, Business Consultant, United States, Member
Agreed. Choosing a name involves both strategy and identity.
Another suggestion is to
#12 Solicit reactions in multiple cultures / languages...
 

 
On Nr. 1: Family Brand Names can actually be Good
T. Marskamp, Management Consultant, Netherlands, Member
Nice list and it's important to be aware of these issues.
About using your family name, I have another opinion: take Walt Disney, his bran...
 

 
Add 13: Picking a Brand Name that Sounds Old Fashioned in Time
Anne Crick, Jamaica, Member
Don't choose something that will become dated or sound old fashioned in a few years.
This is a great list though......
 

 
Blunders in International Business
Catherine M. Bing, CEO, United States, Member
You might find the book by David Ricks, "Blunders in Inter...
 

 
On 2: Mimicking a Product, Brand or Company
lenworth grandison, Jamaica, Member
Very good list. People sometimes become obsessed with a name they see, makeup or heard, maybe it looks good or sounds good and they go right ahead and...
 

 
On 3. Describing your Product or Service
Britton, Project Manager, United Kingdom, Member
I would strongly disagree with point 3. Though arguably less protected, tying the name to the product or service, especially for the newly established...
 

 
On 12: Company Names Blunders
Abdul Rahman, Management Consultant, Malaysia, Member
@Hermanson : your reaction reminds me of two insurance companies in Hong Kong; Lee Kee Insurance and Fu Lin...
 

 
On 12: Checkout Brand Name Meaning in Multiple Cultures and Languages
Upadhyayula Narayana Das, HR Consultant, India, Member
@Hermanson : indeed in the era of globalization brands are marketed acro...
 

 
Brand Name - Why Waste Time?
Anand H, Member
I'd rather not waste time on just arriving at a name for a product or service. I'd rather focus on the core aspects of my business and "believe" in it...
 

 
On 12: Always Check the brand Name When Going Global
Peter Henriksen, Student (University), Denmark, Member
Always check how customers relate to the word internationally.
In Denmark, UPS has been laughed upon, since the word actually in Danish me...
 

 
What Makes Brand Names Important
Belay Gezahegn, Director, Ethiopia, Member
@Anand H : naming a product is actually important. However, the most important thing is the capability of the produc...
 

 
On 1: Family Name as Brand Names
Mohammad Owais, Manager, Pakistan, Member
@T. Marskamp: those names were chosen in an era when global corporates did not exist and marketing was not a manageme...
 

 
Add 14: Using Acronyms or your 15. Initials
Joost van Boeschoten, Management Consultant, Netherlands, Member
Simple acronyms such as CBO carry no meaning except for the initiated, the inner circle of intimi that actual know the brand/company. The psychologica...
 

 
Don'ts for a Brand Name
Arpit Mutha, Manager, India, Member
Good list. One possibility to consider for a brand name can be - identify the consumer - Funk, Easigo.....
 

 
On 3: Reflect the Capacity of the Product when Naming a Product, Brand or Company
T V N Murthy, Entrepreneur, India, Member
Keep in mind that the brand name could reflect the capacity of the product.
For example if the brand name explains or gives a clue about the prod...
 

 
On 1: Family Brand Names
Joseph N. Kosure, Student (University), Kenya, Member
Do we forget that some family names have made long -lasting impression in ocustomers' minds and memories? Mercedes Benz, ToyotaD dell, etc!
To me...
 

 
Naming a Company, Product or Brand
abraham garshong
@Hermanson: this page is an interesting topic and a great contribution from Hermanson that the name should be tested ...
 

 
Car Model Naming Blunder: Mitsubishi Pajero
Carlos Talavera, Consultant, Paraguay, Member
@Upadhyayula Narayana Das: A Japanese car company named "Pajero" a pick-up truck model, which, in some latin countri...
 

 
Brand Name of a Company
BENSABER, Consultant, Algeria, Member
@Hermanson: If the company is expected to locate in different countries, it is necessary, taking into consideration t...
 

 
Add 16: Making a Brand Name Complicated / Hard to Remember
Mulandaulwa Sichamba, Accountant, Zambia, Member
@Anand H: the points listed are good.
A brand name should not be complicated nor hard to remember by people. It...
 

 
Top-10 silly web names
Ahmed Qadir, Director, Pakistan, Member
Check out this list of "10 silly website names...
 

 
Elements in Identifying a Brand
Dr Gary Jones, Business Consultant, Australia, Member
Great comments. You have to look at the name of my company to see where I come from, when discussing branding.
More seriously, aside with naming,...
 

 
Mythical Brand Naming Blunders
van Dam, Student (MBA), Netherlands, Member
@Upadhyayula Narayana Das: Nova is pronounced quite differently in Spanish than no va. This story seems to be an urb...
 

 
On 1. (Family) Brand Names Can Be your Greatest Preemptive Approach
lamson ndebele, Entrepreneur, Zimbabwe, Member
Sometimes naming your company after the family name can be good. It depends on the surrounding environment and culture.
Your family name CAB be t...
 

 
Brand Name - Why Waste Time?
Yosef, Coach, Indonesia, Member
@Anand H: agreed, my opinion is first conduct a survey to check what are the most remembered names at this time by t...
 

 
Branding is No Rocket Science
Anand H, Member
Christening a "name" for business is not rocket science. It is not a complex thought process. If it were, people would end up frustrated naming their ...
 

 
On 16: Make Keeping your Brand Name Easy
Arif ur Rehman, Professor, Pakistan, Member
@Mulandaulwa Sichamba : I agree the name should not be hard to look at, pronounce, remember, nor have difficult spel...
 

 
Add 17: Having 'sons' or 'bros' in the Company Name
Anjali R, Student (MBA), India, Member
A brilliant article. I would say that adding words like 'sons' and 'bros' into the company name is very weird. The reason can be most of the times nei...
 

 
On 1. Family Names and Brand Value
Lenyatso, Teacher, Botswana, Member
Its true the use of family names may some present some problems to some customers and affect the brand value and market value of the business. Selling...
 

 
Naming a Company, Product or Brand
Sally laxamana, Events Marketer, Philippines, Member
Brands are made, not born. New brands need to be introduced at the shortest time possible.
A good name does not guarantee a good brand. So we go ...
 

 
Cultural Insensitivity and Fooling Customers
Gafar Bamikole, Accountant, United Kingdom, Member
It may be impracticable to avoid all the name blunders, but a choice that is repugnant, abusive or sarcastic towards other cultures may spell doom for...
 

 
On 12: Naming Blunders for a Company, Product or Brand
Ibrahim Danyaya, Student (Other), Nigeria, Member
A related error that I think should also be avoided when choosing a name of a company, product or brand is adopting one's local language names. The na...
 

 
On Branding your Organisation
Ann-Marie Lorde, Project Manager, Barbados, Member
Good list, provides food for thought. On # 1, it is the excellent or terrible product and service that is delivered that marks the organisation as exc...
 

 
Avoiding Naming Blunders
Ahmed Khator, Manager, Kenya, Member
In my culture you take seven days to give a baby a name. Now I understand why! To avoid making a blunder and be stuck for the rest of your life! Good ...
 

 
Check Out Brand Name Meaning
Upadhyayula Narayana Das, HR Consultant, India, Member
@Van Dam: a brand name is not just a word that is pronounced but is a composite of many elements including the writt...
 

 
Naming Blunders for a Product Company or Brand
lenworth grandison, Jamaica, Member
@Gafar Bamikole: Good point, lot of companies have fallen prey to these blunders especially in foreign markets....
 

 
Brand Names That Families Love
Arif ur Rehman, Professor, Pakistan, Member
@Ahmed Khator: I fully endorse Ahmedís perception of naming kids on the 7th day. In Pakistan too, itís the familyís ...
 

 
Naming Blunders for a Product Company
Kyamiza Raymon, Student (University), Member
Hallo, thanks a lot for the information. It is a common practice in my country for the local investors to use family names. Oh I wish they knew the hu...
 

 
On 9. Memorable Logo Most Memorable Identifier for Company
KATHRYN STEINER, MBA, Entrepreneur, United States, Member
As a graphic designer, I believe that branding is most impactful with a catchy name that can be incorporated into the logo. The logo can be symbolic o...
 

 
 


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