Top-10 Naming Blunders For a Company, Product or Brand

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Top-10 Naming Blunders For a Company, Product or Brand
Sujeet James Sarwan, Training Head, India

Here's a list of errors you should avoid when choosing a name for your brand, product or company:
1. Using your family name. Unless your name is unique and memorable, it contains minimal promotional value, and determining the brand value and transfer of the name upon the sale of the business is often problematic. And in my case, how many customers have met someone named Smith that they didn't like?
2. Mimicking another company's brand. Imitation may be the sincerest form of flattery, but why flatter your competitor? Worse, there's liability for infringing upon another's Commercial identifier.
3. Describing your product or service. This is the most frequent and serious mistake. A descriptive name is a ticket to the courthouse and to endless, expensive, and time-consuming litigation beca... Register

Add 11: Trying to be Funny and FailingSign up
Roger GILLAN, Consultant, China
All good points! I'd add one more:
#11 Trying...

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Hermanson, Business Consultant, United States
Agreed. Choosing a name involves both strategy and...

On Nr. 1: Family Brand Names can actually be GoodSign up
T. Marskamp, Management Consultant, Netherlands
Nice list and it's important to be aware of these ...

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Anne Crick, Jamaica
Don't choose something that will become dated or s...

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Catherine M. Bing, CEO, United States
You might find the book by David Ricks, "

On 2: Mimicking a Product, Brand or CompanySign up
lenworth grandison, Other, Jamaica
Very good list. People sometimes become obsessed w...

On 3. Describing your Product or ServiceSign up
Britton, Project Manager, United Kingdom
I would strongly disagree with point 3. Though arg...

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Abdul Rahman, Management Consultant, Malaysia
@Hermanson : your...

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Upadhyayula Narayana Das, HR Consultant, India
@Hermanson : inde...

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Anand H, Other, India
I'd rather not waste time on just arriving at a na...

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Peter Henriksen, Student (University), Denmark
Always check how customers relate to the word inte...

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Belay Gezahegn, Director, Ethiopia
@Anand H : namin...

On 1: Family Name as Brand NamesSign up
Mohammad Owais, Manager, Pakistan
@T. Marskamp: tho...

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Joost van Boeschoten, Management Consultant, Netherlands
Simple acronyms such as CBO carry no meaning excep...

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Arpit Mutha, Manager, India
Good list. One possibility to consider for a brand...

On 3: Reflect the Capacity of the Product when Naming a Product, Brand or CompanySign up
T V N Murthy, Entrepreneur, India
Keep in mind that the brand name could reflect the...

On 1: Family Brand NamesSign up
Joseph N. Kosure, Student (University), Kenya
Do we forget that some family names have made long...

Naming a Company, Product or BrandSign up
abraham garshong, Ghana
@Hermanson: this ...


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BENSABER, Consultant, Algeria
@Hermanson: If th...

Add 16: Making a Brand Name Complicated / Hard to RememberSign up
Mulandaulwa Sichamba, Accountant, Zambia
@Anand H: the po...

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Ahmed Qadir, Director, Pakistan
Check out this list of "
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Dr Gary Jones, Business Consultant, Australia
Great comments. You have to look at the name of my...

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van Dam, Student (MBA), Netherlands
@Upadhyayula Narayan...

On 1. (Family) Brand Names Can Be your Greatest Preemptive ApproachSign up
lamson ndebele, Entrepreneur, Zimbabwe
Sometimes naming your company after the family nam...

Brand Name - Why Waste Time?Sign up
Yosef, Coach, Indonesia
@Anand H: agreed...

Branding is No Rocket ScienceSign up
Anand H, Other, India
Christening a "name" for business is not rocket sc...


Add 17: Having 'sons' or 'bros' in the Company NameSign up
Anjali R, Student (MBA), India
A brilliant article. I would say that adding words...

On 1. Family Names and Brand ValueSign up
Lenyatso, Teacher, Botswana
Its true the use of family names may some present ...

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Sally laxamana, Events Marketer, Philippines
Brands are made, not born. New brands need to be i...

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Gafar Bamikole, Accountant, United Kingdom
It may be impracticable to avoid all the name blun...

On 12: Naming Blunders for a Company, Product or BrandSign up
Ibrahim Danyaya, Student (Other), Nigeria
A related error that I think should also be avoide...

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Ann-Marie Lorde, Project Manager, Barbados
Good list, provides food for thought. On # 1, it i...

Avoiding Naming BlundersSign up
Ahmed Khator, Manager, Kenya
In my culture you take seven days to give a baby a...

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Upadhyayula Narayana Das, HR Consultant, India
@Van Dam: a bran...


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Arif ur Rehman, Professor, Pakistan
@Ahmed Khator: I...

Naming Blunders for a Product CompanySign up
Kyamiza Raymon, Student (University), Uganda
Hallo, thanks a lot for the information. It is a c...

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KATHRYN STEINER, MBA, Entrepreneur, United States
As a graphic designer, I believe that branding is ...


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