Top-10 Naming Blunders For a Company, Product or Brand

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Brand Identity > Best Practices > Top-10 Naming Blunders For a Company, Product or Brand

Top-10 Naming Blunders For a Company, Product or Brand
Sujeet James Sarwan, Training Head, India, Member
Here's a list of errors you should avoid when choosing a name for your brand, product or company:
1. Using your family name. Unless your name is unique and memorable, it contains minimal promotional value, and determining the brand value and transfer of the name upon the sale of the business is often problematic. And in my case, how many customers have met someone named Smith that they didn't like... Read more? Sign up for free
 

 
Add 11: Trying to be Funny and Failing
Roger GILLAN, Consultant, China, Member
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Add 12: Omitting to Solicit Reactions in Multiple Cultures / Languages
Hermanson, Business Consultant, United States, Member
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On Nr. 1: Family Brand Names can actually be Good
T. Marskamp, Management Consultant, Netherlands, Member
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Add 13: Picking a Brand Name that Sounds Old Fashioned in Time
Anne Crick, Jamaica, Member
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Blunders in International Business
Catherine M. Bing, CEO, United States, Member
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On 2: Mimicking a Product, Brand or Company
lenworth grandison, Jamaica, Member
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On 3. Describing your Product or Service
Britton, Project Manager, United Kingdom, Member
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On 12: Company Names Blunders
Abdul Rahman, Management Consultant, Malaysia, Member
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On 12: Checkout Brand Name Meaning in Multiple Cultures and Languages
Upadhyayula Narayana Das, HR Consultant, India, Member
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Brand Name - Why Waste Time?
Anand H, Member
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On 12: Always Check the brand Name When Going Global
Peter Henriksen, Student (University), Denmark, Member
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What Makes Brand Names Important
Belay Gezahegn, Director, Ethiopia, Member
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On 1: Family Name as Brand Names
Mohammad Owais, Manager, Pakistan, Member
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Add 14: Using Acronyms or your 15. Initials
Joost van Boeschoten, Management Consultant, Netherlands, Member
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Don'ts for a Brand Name
Arpit Mutha, Manager, India, Member
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On 3: Reflect the Capacity of the Product when Naming a Product, Brand or Company
T V N Murthy, Entrepreneur, India, Member
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On 1: Family Brand Names
Joseph N. Kosure, Student (University), Kenya, Member
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Naming a Company, Product or Brand
abraham garshong
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Car Model Naming Blunder: Mitsubishi Pajero
Carlos Talavera, Consultant, Paraguay, Member
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Brand Name of a Company
BENSABER, Consultant, Algeria, Member
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Add 16: Making a Brand Name Complicated / Hard to Remember
Mulandaulwa Sichamba, Accountant, Zambia, Member
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Top-10 silly web names
Ahmed Qadir, Director, Pakistan, Member
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Elements in Identifying a Brand
Dr Gary Jones, Business Consultant, Australia, Member
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Mythical Brand Naming Blunders
van Dam, Student (MBA), Netherlands, Member
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On 1. (Family) Brand Names Can Be your Greatest Preemptive Approach
lamson ndebele, Entrepreneur, Zimbabwe, Member
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Brand Name - Why Waste Time?
Yosef, Coach, Indonesia, Member
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Branding is No Rocket Science
Anand H, Member
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On 16: Make Keeping your Brand Name Easy
Arif ur Rehman, Professor, Pakistan, Member
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Add 17: Having 'sons' or 'bros' in the Company Name
Anjali R, Student (MBA), India, Member
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On 1. Family Names and Brand Value
Lenyatso, Teacher, Botswana, Member
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Naming a Company, Product or Brand
Sally laxamana, Events Marketer, Philippines, Member
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Cultural Insensitivity and Fooling Customers
Gafar Bamikole, Accountant, United Kingdom, Member
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On 12: Naming Blunders for a Company, Product or Brand
Ibrahim Danyaya, Student (Other), Nigeria, Member
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On Branding your Organisation
Ann-Marie Lorde, Project Manager, Barbados, Member
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Avoiding Naming Blunders
Ahmed Khator, Manager, Kenya, Member
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Check Out Brand Name Meaning
Upadhyayula Narayana Das, HR Consultant, India, Member
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Naming Blunders for a Product Company or Brand
lenworth grandison, Jamaica, Member
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Brand Names That Families Love
Arif ur Rehman, Professor, Pakistan, Member
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Naming Blunders for a Product Company
Kyamiza Raymon, Student (University), Member
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On 9. Memorable Logo Most Memorable Identifier for Company
KATHRYN STEINER, MBA, Entrepreneur, United States, Member
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