Top-10 Naming Blunders For a Company, Product or Brand

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Top-10 Naming Blunders For a Company, Product or Brand
Sujeet James Sarwan, Member
Here's a list of errors you should avoid when choosing a name for your brand, product or company:
1. Using your family name. Unless your name is unique and memorable, it contains minimal promotional value, and determining the brand value and transfer of the name upon the sale of the business is often problematic. And in my case, how many customers have met someone named Smith that they didn't like?
2. Mimicking another company's brand. Imitation may be the sincerest form of flattery, but why flatter your competitor? Worse, there's liability for infringing upon another's Commercial identifier.
3. Describing your product or service. This is the most frequent and serious mistake. A descriptive name is a ticket to the courthouse and to endless, expensive, and time-consuming litigation beca... Register
 

 
Add 11: Trying to be Funny and FailingSign up
Roger GILLAN, Member
All good points! I'd add one more:
#11 Trying...
 

 
Add 12: Omitting to Solicit Reactions in Multiple Cultures / LanguagesSign up
Hermanson, Member
Agreed. Choosing a name involves both strategy and...
 

 
On Nr. 1: Family Brand Names can actually be GoodSign up
T. Marskamp, Member
Nice list and it's important to be aware of these ...
 

 
Add 13: Picking a Brand Name that Sounds Old Fashioned in TimeSign up
Anne Crick, Member
Don't choose something that will become dated or s...
 

 
Blunders in International BusinessSign up
Catherine M. Bing, Member
You might find the book by David Ricks, "
 

 
On 2: Mimicking a Product, Brand or CompanySign up
lenworth grandison, Member
Very good list. People sometimes become obsessed w...
 

 
On 3. Describing your Product or ServiceSign up
Britton, Member
I would strongly disagree with point 3. Though arg...
 

 
On 12: Company Names BlundersSign up
Abdul Rahman, Member
@Hermanson : your...
 

   

 
Brand Name - Why Waste Time?Sign up
Anand H, Member
I'd rather not waste time on just arriving at a na...
 

 
On 12: Always Check the brand Name When Going GlobalSign up
Peter Henriksen, Member
Always check how customers relate to the word inte...
 

 
What Makes Brand Names ImportantSign up
Belay Gezahegn, Member
@Anand H : namin...
 

 
On 1: Family Name as Brand NamesSign up
Mohammad Owais, Member
@T. Marskamp: tho...
 

 
Add 14: Using Acronyms or your 15. InitialsSign up
Joost van Boeschoten, Member
Simple acronyms such as CBO carry no meaning excep...
 

 
Don'ts for a Brand NameSign up
Arpit Mutha, Member
Good list. One possibility to consider for a brand...
 

 
On 3: Reflect the Capacity of the Product when Naming a Product, Brand or CompanySign up
T V N Murthy, Member
Keep in mind that the brand name could reflect the...
 

 
On 1: Family Brand NamesSign up
Joseph N. Kosure, Member
Do we forget that some family names have made long...
 

   

   

 
Brand Name of a CompanySign up
BENSABER, Member
@Hermanson: If th...
 

   

 
Top-10 silly web namesSign up
Ahmed Qadir, Member
Check out this list of "
 
Elements in Identifying a BrandSign up
Dr Gary Jones, Member
Great comments. You have to look at the name of my...
 

   

 
On 1. (Family) Brand Names Can Be your Greatest Preemptive ApproachSign up
lamson ndebele, Member
Sometimes naming your company after the family nam...
 

 
Brand Name - Why Waste Time?Sign up
Yosef, Member
@Anand H: agreed...
 

 
Branding is No Rocket ScienceSign up
Anand H, Member
Christening a "name" for business is not rocket sc...
 

   

 
Add 17: Having 'sons' or 'bros' in the Company NameSign up
Anjali R, Member
A brilliant article. I would say that adding words...
 

 
On 1. Family Names and Brand ValueSign up
Lenyatso, Member
Its true the use of family names may some present ...
 

 
Naming a Company, Product or BrandSign up
Sally laxamana, Member
Brands are made, not born. New brands need to be i...
 

 
Cultural Insensitivity and Fooling CustomersSign up
Gafar Bamikole, Member
It may be impracticable to avoid all the name blun...
 

 
On 12: Naming Blunders for a Company, Product or BrandSign up
Ibrahim Danyaya, Member
A related error that I think should also be avoide...
 

 
On Branding your OrganisationSign up
Ann-Marie Lorde, Member
Good list, provides food for thought. On # 1, it i...
 

 
Avoiding Naming BlundersSign up
Ahmed Khator, Member
In my culture you take seven days to give a baby a...
 

 
Check Out Brand Name MeaningSign up
Upadhyayula Narayana Das, Member
@Van Dam: a bran...
 

   

 
Brand Names That Families LoveSign up
Arif ur Rehman, Member
@Ahmed Khator: I...
 

 
Naming Blunders for a Product CompanySign up
Kyamiza Raymon, Member
Hallo, thanks a lot for the information. It is a c...
 

 
On 9. Memorable Logo Most Memorable Identifier for CompanySign up
KATHRYN STEINER, MBA, Member
As a graphic designer, I believe that branding is ...
 

 
 

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