Brand Identity Strategy

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Brand Identity > Forum > Brand Identity Strategy

Brand Identity Strategy
isaiah, Accountant, Kenya, Member
Branding is the discipline of setting apart, distinguishing a company/product from the rest of the world, thereby establishing a brand with specific attributes just like a distinct personality.
Key in this is positioning: what the brand stands for in the market. Often this goes with a market slogan.
The brand identity should be clear: it's image, inviting, magnificent, accurate, gracious & efficient because images tend to be very sticky-once created whether positive or negative ... Read more? Sign up for free
 

   

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