Brand Identity Strategy

Brand Identity
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Brand Identity > Forum > Brand Identity Strategy

Brand Identity Strategy
isaiah, Accountant, Kenya, Member
Branding is the discipline of setting apart, distinguishing a company/product from the rest of the world, thereby establishing a brand with specific attributes just like a distinct personality. Key in this is positioning: what the brand stands for in the market. Often this goes with a market slogan. The brand identity should be clear: it's image, inviting, magnificent, accurate, gracious & efficient because images tend to be very sticky-once created whether positive or negative they stay long-term. Brands undergo a product life cycle: introduction, growth, maturity, decline. Therefore we must review the brand performance periodically for possible relaunch, thus creating a new lease of life / inflection point. (...) Read more? Sign up for free

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Brand Identity
Summary
Forum
Top-10 Naming Blunders For a Company, Product or Brand
Brand Identity Strategy
🔥Functional and Emotional Benefits of Brands
Best Practices
🥇How to Apply the Kapferer Model to a Brand
🥈Developing an Advertising Campaign
🥉How to Use the Brand Image for Recruiting Employees?
Significance of the Brand Identity for Advertising Campaigns


Brand Identity
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