How to Apply the Kapferer Model to a Brand

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				              How to Apply the Kapferer Model to a Brand

			                India

			                How to apply the Kapferer model in a practical sense… How will it explain a product (tangible) or a service (intangible)? Example?...
			            
			                  			How to Apply the Kapferer Model to a Brand
															
															amarjit, Strategy Consultant, India, Member
Hi, (if it is an existing product,) start first with a BRAND AUDIT. So perform a qualitative research to understand what is the current perception of ...
			                  		
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	                                Summary
	                                ForumHow to Apply the Kapferer Model to a Brand
Developing an Advertising Campaign
Brand Identity Strategy
Functional and Emotional Benefits of Brands
Using the Brand Image for Recruiting and Selecting People
Significance of Kapferer Model for Developing an Advertising Campaign

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