How to Apply the Kapferer Model to a Brand

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				              How to Apply the Kapferer Model to a Brand

			                India

			                How to apply the Kapferer model in a practical sense… How will it explain a product (tangible) or a service (intangible)? Example?
			            
			                  	How to Apply the Kapferer Model to a Brand
														
amarjit, Strategy Consultant, India, Member
Hi, (if it is an existing product,) start first with a BRAND AUDIT. So perform a qualitative research to understand what is the current perception of ...

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