How to Apply the Kapferer Model to a Brand

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How to Apply the Kapferer Model to a Brand
India
How to apply the Kapferer model in a practical sense… How will it explain a product (tangible) or a service (intangible)? Example?
 

 
How to Apply the Kapferer Model to a Brand
amarjit, Strategy Consultant, India, Member
Hi, (if it is an existing product,) start first with a BRAND AUDIT. So perform a qualitative research to understand what is the current perception of ...Sign up
 

 
 

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