How to Apply the Kapferer Model to a Brand


 
Brand Identity Prism > Forum > How to Apply the Kapferer Model to a Brand

How to Apply the Kapferer Model to a Brand
India
How to apply the Kapferer model in a practical sense… How will it explain a product (tangible) or a service (intangible)? Example?...Sign up
 

 
How to Apply the Kapferer Model to a Brand
amarjit, Strategy Consultant, India, Member
Hi, (if it is an existing product,) start first with a BRAND AUDIT. So perform a qualitative research to understand what is the current perception of ...Sign up
 

     
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