Functional and Emotional Benefits of Brands

Brand Identity
Knowledge Center

 
Brand Identity > Forum

New Topic


Mukul Kumar Singh
Manager, India
🔥NEW It's time to build brands beyond their functionality.Every brand which has succeeded over time has provided two important benefit categories: 1. FUNCTIONAL BRAND BENEFITS: Assurance of quality and quantity is what the functional benefits of the product and/or brand is about. No brand can succeed without strong functionality. But functionality has become the basic requirement of a brand today. 2. EMOTIONAL BRAND BENEFITS: Emotional benefit is defined as providing something beyond its functionality. It could be better service, creating trust towards the products, or creating a sense of responsibility towards its stakeholders, etc. The Apple brand is a good example of providing strong emotional benefits. 20 years ago many brands could succeed merely by their strong functional benefits, but nowadays the game has changed and functionality has become just the first, basic requirement of any brand. A brand should provide something meaningful beyond its functionality for its long-term succe (...) Read more? Sign up for free

 

More on Brand Identity
Summary
Forum
Top-10 Naming Blunders For a Company, Product or Brand
How to Apply the Kapferer Model to a Brand
Developing an Advertising Campaign
How to Use the Brand Image for Recruiting Employees?
Significance of the Brand Identity for Advertising Campaigns
Brand Identity Strategy
Functional and Emotional Benefits of Brands
Special Interest Group

Are you interested in Brand Identity? Sign up for free

Notify your students

Copy this into your study materials:

and add a hyperlink to:

Link to this discussion

Copy this HTML code to your web site:


Brand Identity
Knowledge Center

 


About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2021 12manage - The Executive Fast Track. V15.7 - Last updated: 18-1-2021. All names of their owners.