Significance of Kapferer Model for Developing an Advertising Campaign


 
Brand Identity Prism > Forum > Significance of Kapferer Model for Developing an Advertising Campaign

Significance of Kapferer Model for Developing an Advertising Campaign
Vivian
What is the significance / importance of Kapferer's model in the development of an advertising campaign?...Sign up
 

 
Significance of Kapferer Model for Ad Campaign
Bindu Madhavi
This model throws light on various dimensions that should be taken care by the brand manager to attain brand identity. Brand managers seek the assista...Sign up
 

     
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