Significance of Kapferer Model for Developing an Advertising Campaign


 
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Significance of Kapferer Model for Developing an Advertising Campaign
Vivian
What is the significance / importance of Kapferer's model in the development of an advertising campaign?
 

 
Significance of Kapferer Model for Ad Campaign
Bindu Madhavi
This model throws light on various dimensions that...
 

 











 

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