Significance of Kapferer Model for Developing an Advertising Campaign


 
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Significance of Kapferer Model for Developing an Advertising Campaign
Vivian
What is the significance / importance of Kapferer's model in the development of an advertising campaign?
 

 
Significance of Kapferer Model for Ad Campaign
Bindu Madhavi
This model throws light on various dimensions that should be taken care by the brand manager to attain brand identity. Brand managers seek the assista...Sign up
 

 



















 


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