Significance of the Brand Identity for Advertising Campaigns

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Brand Identity > Best Practices > Significance of the Brand Identity for Advertising Campaigns

Significance of the Brand Identity for Advertising Campaigns
Vivian
What is the significance / importance of Kapferer's model in the development of an advertising campaign? (...) Read more? Sign up for free

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  Significance of Kapferer Model for Ad Campaign
Bindu Madhavi
  This model throws light on various dimensions that should be taken care by the brand manager to attain brand identity. Brand managers seek the assistance of advertisements to attain brand identity.
For developing an advertisement it is necessary to have a thourough knowledge on tangible aspects of the brand (physical) and personality of the brand.
It is necessary to stress on associations of brand (relationship) in the advertisements.
Also self image of the target market and reflection should be considered by the advertisement maker.
All these aspects which are essential for advertising campaigns are also emphasised by the Kapferer model.

   
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Brand Identity
Summary
Forum
Top-10 Naming Blunders For a Company, Product or Brand
Brand Identity Strategy
🔥Functional and Emotional Benefits of Brands
Best Practices
🥇How to Apply the Kapferer Model to a Brand
🥈Developing an Advertising Campaign
🥉How to Use the Brand Image for Recruiting Employees?
Significance of the Brand Identity for Advertising Campaigns


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