Significance of Kapferer Model for Developing an Advertising Campaign


 
Brand Identity Prism > Forum

Significance of Kapferer Model for Developing an Advertising Campaign
Vivian
What is the significance / importance of Kapferer's model in the development of an advertising campaign?
 

 
Significance of Kapferer Model for Ad Campaign
Bindu Madhavi
This model throws light on various dimensions that should be taken care by the brand manager to attain brand identity. Brand managers seek the assista...Sign up
 

   

Special Interest Group Leader

Interested? Sign up for free.


Brand Identity Prism
Summary
Forum
Best Practices

Expert Tips

Resources
 



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2019 12manage - The Executive Fast Track. V15.0 - Last updated: 24-3-2019. All names of their owners.