How to Trigger Customer Satisfaction - Variables

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How to Trigger Customer Satisfaction - Variables
Omenugha Nelson Obinna, Student (MBA), United Kingdom, Premium Member
Customer satisfaction is a critical marketing construct and involves customer relationship and conflict resolution. According to Fill (2011), the relationship with customers and assisting them in resolving any ambiguity experienced by them in the use of the product or service is strategic to satisfy them. How?
When a customer is satisfied, he or she feels important. This ultimately builds strong emotional attachment to the brand. Building strong emotional attachment to the brand in turn is critical to a firmís corporate image and survival, especially in competitive market environments where there are many alternatives and substitutes to products and services (Jobber et al. 2013). Attracting and retaining customers can be extremely difficult in such an environment, because customers have to be well convinced on why they have to go for brand A. instead of brand B. Therefore, building the relationship becomes a tactical and strategic way to satisfying and retaining customers.<...



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