Sensemaking: What are your Customers' Needs? Really?

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Customer Satisfaction > Best Practices > Sensemaking: What are your Customers' Needs? Really?

Sensemaking: What are your Customers' Needs? Really?
Jaap de Jonge, Editor, Netherlands
Customer Behavior Approaches There are many approaches towards analyzing customer needs, customer satisfaction, customer behavior and customer experiences. They range from market data analysis and conjoint analysis to , Lead-user or studies, , , to , , and lately: 'Big Data'. The Problem with Quantitative Approaches Most of these quality assurance and marketing methods can give detailed results, but don't give much fundamental insight in what truly makes your customers (and your non-customers) behave in the way they do. These tools don't tell you what are the often irrational motives behind your customers' (buying) behavior. Often these are unknown even to themselves... Truly understanding what makes your buyers 'tick" (and buy) is a skill that becomes more and more important in our age in which both our way of life and the technological possibilities to support it change quickly. A Profound Customer Behavior Approach: Sensemaking Madsbjerg and Rasmussen suggest a qu (...) Read more? Sign up for free

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  I Like This Sensemaking Approach
Maria Montero, Coach, Venezuela, Member
  (...)

  Customer Behavior and Experiences
kvssiyer, Consultant, India, Member
  (...)

  Customer Behavior Approaches
adrian hidalgo, Manager, Ecuador, Member
  (...)

  Customer Needs ⇒ Behaviour ⇒ Experiences ⇒ Satisfaction
Madan Gopal Agarwal, Business Consultant, India, Member
  (...)

  It's Hard to Understand the True Behavior of Customers
Zahra Djebaili, Student (University), Algeria, Member
  (...)

  Making New Clients Tick
Dr. Luis De La Cruz, Professor, United States, Member
  (...)

  Empathy Map for Customer Analysis
Derek Lark, CEO, Australia, Member
  (...)

  The Sensemaking Process
yanney John Parker, Business Consultant, Ghana, Member
  (...)

  Customer-centric Organizations Survive
Emmanuel Mwirichia, Manager, Kenya, Member
  (...)

  How do You Step In?
Maria Montero, Coach, Venezuela, Member
  (...)

  Customer Behavior is Subjective, Contextual and Temporary
kvssiyer, Consultant, India, Member
  (...)

  Customer Behavior is Subjective, Contextual and Temporary
Jaap de Jonge, Editor, Netherlands
  (...)

   
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Customer Satisfaction
Summary
Forum
What Customers Truly Value? 30 Elements (Bain)
What is (Customer) Utility? Meaning
🔥Customer Satisfaction Depends on Problem-Solving Efforts, not on Empathy
Best Practices
🥇Example FMCG and B2B business
🥈Overall Satisfaction in Customer Satisfaction Questionnaire?
🥉Alternate Methods to Measure Customer Satisfaction
What is Customer Satisfaction? Definitions
Assumptions of the Kano Model
How to Design a Generic Model Serving Unique Customers?
Sensemaking: What are your Customers' Needs? Really?
Software for Measuring Customer Satisfaction
C-U-S-T-O-M-E-R Service Dynamics in the New Economy
Customer Satisfaction and Competitive Advantage
How to Trigger Customer Satisfaction - Variables
Risks associated with Excitement Factor
Using Kano Model for Strategic Planning
Customer Emotions and Actions
Other Attributes of Features of a Product or Service
Customer Satisfaction as Research Driver
Research Software Development Industry?


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