Sensemaking: What are your Customers' Needs? Really?

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Customer Satisfaction > Best Practices > Sensemaking: What are your Customers' Needs? Really?

Sensemaking: What are your Customers' Needs? Really?
Jaap de Jonge, Management Consultant, Netherlands
Customer Behavior Approaches
There are many approaches towards analyzing customer needs, customer satisfaction, customer behavior and customer experiences. They range from market data analysis and conjoint analysis to Customer Satisfaction Surveys (e.g. Kano), Lead-user or Opinion Leader studies, (User) Co-Creation, Focus Groups, Mystery Shoppers to Design Thinking, Analytical CRM, and lately: 'Big Data'.

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Customer Behavior is Subjective, Contextual and Temporary
Jaap de Jonge, Management Consultant, Netherlands
 

     

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