Sensemaking: What are your Customers' Needs? Really?

Customer Satisfaction
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Customer Satisfaction > Best Practices

Jaap de Jonge, Editor, Netherlands
Customer Behavior Approaches There are many approaches towards analyzing customer needs, customer satisfaction, customer behavior and customer experiences. They range from market data analysis and conjoint analysis to , Lead-user or studies, , , to , , and lately: 'Big Data'. The Problem with Quantitative Approaches Most of these quality assurance and marketing methods can give detailed results, but don't give much fundamental insight in what truly makes your customers (and your non-customers) behave in the way they do. These tools don't tell you what are the often irrational motives behind your customers' (buying) behavior. Often these are unknown even to themselves... Truly understanding what makes your buyers 'tick" (and buy) is a skill that becomes more and more important in our age in which both our way of life and the technological possibilities to support it change quickly. A Profound Customer Behavior Approach: Sensemaking Madsbjerg and Rasmussen suggest a qu (...) Read more? Sign up for free

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  Maria Montero, Coach, Venezuela
 

I Like This Sensemaking Approach

I have implemented a very similar approach with my (...)

  kvssiyer, Consultant, India
 

Customer Behavior and Experiences

Understanding customer behavior requires much more (...)

  adrian hidalgo, Manager, Ecuador
 

Customer Behavior Approaches

In reality, many people don't really consume "what (...)

  Madan Gopal Agarwal, Business Consultant, India
 

Customer Needs ⇒ Behaviour ⇒ Experiences ⇒ Satisfaction

The customer is an individual entity and her/his n (...)

  Zahra Djebaili, Student (University), Algeria
 

It's Hard to Understand the True Behavior of Customers

Thank you so much Jaap de Jonge for this approach. (...)

  Dr. Luis De La Cruz, Professor, United States
 

Making New Clients Tick

In my experience, common sense is not that common (...)

  Derek Lark, CEO, Australia
 

Empathy Map for Customer Analysis

I like the approach shown here. I have also used t (...)

  yanney John Parker, Business Consultant, Ghana
 

The Sensemaking Process

Sensemaking works all right, especially since cust (...)

  Emmanuel Mwirichia, Manager, Kenya
 

Customer-centric Organizations Survive

Sensemaking is a key feeder into the customer rela (...)

  Maria Montero, Coach, Venezuela
 

How do You Step In?

@: What you described is very true, but when you a (...)

  kvssiyer, Consultant, India
 

Customer Behavior is Subjective, Contextual and Temporary

Why the child weeps and what makes it weep is the (...)

  Jaap de Jonge, Editor, Netherlands
 

Customer Behavior is Subjective, Contextual and Temporary

@: Thanks for your outstanding contribution. We mi (...)

 
More on Customer Satisfaction
Summary
Forum
What Customers Truly Value? 30 Elements (Bain)
What is (Customer) Utility? Meaning
🔥Customer Satisfaction Depends on Problem-Solving Efforts, not on Empathy
Best Practices
🥇Example FMCG and B2B business
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🥉Alternate Methods to Measure Customer Satisfaction
What is Customer Satisfaction? Definitions
Assumptions of the Kano Model
How to Design a Generic Model Serving Unique Customers?
Sensemaking: What are your Customers' Needs? Really?
Software for Measuring Customer Satisfaction
C-U-S-T-O-M-E-R Service Dynamics in the New Economy
Customer Satisfaction and Competitive Advantage
How to Trigger Customer Satisfaction - Variables
Risks associated with Excitement Factor
Using Kano Model for Strategic Planning
Customer Emotions and Actions
Other Attributes of Features of a Product or Service
Customer Satisfaction as Research Driver
Research Software Development Industry?
Special Interest Group Leader

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