Measuring Client Happiness

Customer Satisfaction Model
Knowledge Center

 

Next Topic

Customer Satisfaction Model > Forum > Measuring Client Happiness

Measuring Client Happiness
Raj, Student (University), Member
How can we measure client happiness?
 

 
Methods for Measuring Client Satisfaction
Salhat Abbasova, Manager, Azerbaijan, Member
Quantitative and qualitative research methods may be used for measuring of customer satisfaction:
- The questionnaire is one of the simple tools for data gathering. There is acknowledgment that using questionnaires reduces psychological pressure on respondents, facilitates the opinion expression of the interviewees, and ensures confidentiality and anonymity which also impact on reliability of answers.
- On the other hand, the qualitative interviews with customers used to allow a deeper exploring of the aspects of the research questions.
So a mixed type of type research (using both quantitative and qualitative methods), which brings together strengths of both forms of research may be most successful to analyse the problem, particularly the customers' attitude to the offered service.
 

     
Special Interest Group Leader

Interested? Sign up for free.


Customer Satisfaction Model
Summary
Forum
Best Practices


Customer Satisfaction Model
Knowledge Center

 

Next Topic



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2019 12manage - The Executive Fast Track. V15.1 - Last updated: 25-8-2019. All names of their owners.