What is Customer Satisfaction? Definitions
Customer satisfaction (CS) is the state at which the requirements are fulfilled in a way that meets the expectation of them and the after sales services are taken care of.
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Maria Garcia S, Perù
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Two Components of CS!
Satisfaction is a multifunctional definition that has two main components:
1. Functional (is related to performance)
2. Emotional (is a perception and correlated to a value proposition and branding).
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