Alternate Methods to Measure Customer Satisfaction

Customer Satisfaction
Knowledge Center


Best Practices
Zabihullah, Afghanistan

Alternate Methods to Measure Customer Satisfaction

Are there any other approaches to measuring customer satisfaction or client happiness?


Marcos Costa
Teacher, Portugal

Measurements of Consumer Satisfaction

Consumer satisfaction depends on many factors; for exemple their state of mind... So measuring consumer satisfaction also depends on many factors and is unpredictable.

Salhat Abbasova
Manager, Azerbaijan

Methods for Measuring Client Satisfaction

Quantitative and qualitative research methods may be used for measuring of customer satisfaction:
- A customer satisfaction questionnaire is one of the more simple tools for data gathering. There is acknowledgment that using questionnaires reduces psychological pressure on respondents, facilitates the opinion expression of the interviewees, and ensures confidentiality and anonymity which also impact on reliability of answers.
- On the other hand, qualitative interviews with customers allow a deeper exploring of the aspects of the research questions.
So a mixed type of type research (using both quantitative and qualitative methods), which brings together strengths of both forms of research may be most successful to analyse the problem, particularly the customers' attitude to the offered service.

Melchiorre Calabrese
Business Consultant, Italy

Methods for Measuring Client Satisfaction

We must understand that the methods to be used for measuring "customer satisfaction" are very variab... Sign up


More on Customer Satisfaction:
Discussion Topics
🥇 Example FMCG and B2B business
What Customers Truly Value? 30 Elements (Bain)
🥈 Overall Satisfaction in Customer Satisfaction Questionnaire?
👀Alternate Methods to Measure Customer Satisfaction
🥉 What is Customer Satisfaction? Definitions
What is (Customer) Utility? Meaning
Sensemaking: What are your Customers' Needs? Really?
Assumptions of the Kano Model
How to Design a Generic Model Serving Unique Customers?
Software for Measuring Customer Satisfaction
🔥 Customer Satisfaction Depends on Problem-Solving Efforts, not on Empathy
C-U-S-T-O-M-E-R Service Dynamics in the New Economy
Customer Satisfaction and Competitive Advantage
How to Trigger Customer Satisfaction - Variables
Risks associated with Excitement Factor
Using Kano Model for Strategic Planning
Customer Emotions and Actions
Other Attributes of Features of a Product or Service
Customer Satisfaction as Research Driver
Research Software Development Industry?
Special Interest Group

Do you know a lot about Customer Satisfaction? Become our SIG Leader

Customer Satisfaction
Knowledge Center

About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2023 12manage - The Executive Fast Track. V16.1 - Last updated: 28-5-2023. All names of their owners.