Using Kano Model for Strategic Planning

Customer Satisfaction
Knowledge Center

Cengiz Pak
Strategy Consultant, Turkey

Using Kano Model for Strategic Planning

The Kano model can be used to find a new direction, so it can also be used as a method for defining a new strategy.

  Jorge Manuel Nunes Martins
Business Consultant, Portugal

We Must Address Customers Needs

We must know what our customers want or need or desire.

Consultant, India

Kano Model Gives Direction to Strategy

Indeed Kano's model gives an innovative model of excellence in identifying and meeting the customer 's inherent potential needs and is basic to business growth and prosperity.
It gives direction to business strategies and developments.


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