Customer Satisfaction as Research Driver

Customer Satisfaction
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Jagdish B Acharya
Consultant, India

Customer Satisfaction as Research Driver

Customer satisfaction survey results should help in improving satisfaction and also in generating more revenue, for additional cost on research and development is minimized. By allotting priorities as per this on research directions, organizations can maximize the benefits of these surveys.
In my opinion the highest priority should be given to basic factor fulfilment as well as on wow factors which are at 7 o'clock and 1 o'clock on this diagram if we see it as a clock.

  kvssiyer
Consultant, India
 

Kano Model also gives Direction to Strategy

Kano model gives an innovative model of excellence in identifying and meeting the customer 's inherent potential needs and is basic to business growth and prosperity.
It gives direction to business strategies and developments.

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