Customer Satisfaction as Research Driver

Customer Satisfaction
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Customer Satisfaction > Best Practices

Jagdish B Acharya, Consultant, India
Customer satisfaction survey results should help in improving satisfaction and also in generating more revenue, for additional cost on research and development is minimized. By allotting priorities as per this on research directions, organizations can maximize the benefits of these surveys. In my opinion the highest priority should be given to basic factor fulfilment as well as on wow factors which are at 7 o'clock and 1 o'clock on this diagram if we see it as a clock. (...) Read more? Sign up for free

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  kvssiyer, Consultant, India
 

Kano Model also gives Direction to Strategy

Kano model gives an innovative model of excellence in identifying and meeting the customer 's inherent potential needs and is basic to business growth and prosperity.
It gives direction to business strategies and developments.

 
More on Customer Satisfaction
Summary
Forum
What Customers Truly Value? 30 Elements (Bain)
What is (Customer) Utility? Meaning
🔥Customer Satisfaction Depends on Problem-Solving Efforts, not on Empathy
Best Practices
🥇Example FMCG and B2B business
🥈Overall Satisfaction in Customer Satisfaction Questionnaire?
🥉Alternate Methods to Measure Customer Satisfaction
What is Customer Satisfaction? Definitions
Assumptions of the Kano Model
How to Design a Generic Model Serving Unique Customers?
Sensemaking: What are your Customers' Needs? Really?
Software for Measuring Customer Satisfaction
C-U-S-T-O-M-E-R Service Dynamics in the New Economy
Customer Satisfaction and Competitive Advantage
How to Trigger Customer Satisfaction - Variables
Risks associated with Excitement Factor
Using Kano Model for Strategic Planning
Customer Emotions and Actions
Other Attributes of Features of a Product or Service
Customer Satisfaction as Research Driver
Research Software Development Industry?
Special Interest Group Leader

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Customer Satisfaction
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