Customer Satisfaction and Competitive Advantage

Customer Satisfaction
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Best Practices
Accountant, Zimbabwe

Customer Satisfaction and Competitive Advantage

What is the role of customer satisfaction in gaining a competitive advantage?

  lenworth grandison

Customer Satisfaction and Competitive Advantage

Customer satisfaction is what every organization aspires to achieve, it keeps the customer coming back, this in itself usually transcends to a loyal customer, when the customer needs a product from that particular product class your product readily comes to mind, so the customer goes out and makes the purchase, hence success for the organization.

  Cengiz Pak
Strategy Consultant, Turkey

Importance of Not-Satisfying the Customer

The importance of customer satisfaction may become very clear when not performed. Most probably another firm will satisfy the customers and your firm will be out of the game soon. But the reverse is not true.

Manager, South Africa

Customer Satisfaction and Competitive Advantage

Customer satisfaction is very important. It is letting the customer walking away with the effect of coming back to you whenever they will be needing or buying something from you. This customer will notify others of your sevice which will give you word of mouth advertising without paying. The more satisfied the customer is the more they will come back which could give you the competive advantage. The customer must always feel that you go out of your way for them.

  John Gbadebo
Accountant, Nigeria

Be Careful with Assuming Competitive Advantage Because of Customer Satisfaction...

The concept of customer satisfaction is a function...

  Clive Turner
Manager, United Kingdom

Understanding the Escalator

The rule is 'first to market wins'. Anyone else in...


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Customer Satisfaction
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