Customer Satisfaction and Competitive Advantage

Customer Satisfaction
Knowledge Center


Best Practices
Accountant, Zimbabwe

Customer Satisfaction and Competitive Advantage

What is the role of customer satisfaction in gaining a competitive advantage?


lenworth grandison

Customer Satisfaction and Competitive Advantage

Customer satisfaction is what every organization aspires to achieve, it keeps the customer coming back, this in itself usually transcends to a loyal customer, when the customer needs a product from that particular product class your product readily comes to mind, so the customer goes out and makes the purchase, hence success for the organization.

Cengiz Pak
Strategy Consultant, Turkey

Importance of Not-Satisfying the Customer

The importance of customer satisfaction may become very clear when not performed. Most probably another firm will satisfy the customers and your firm will be out of the game soon. But the reverse is not true.

Manager, South Africa

Customer Satisfaction and Competitive Advantage

Customer satisfaction is very important. It is letting the customer walking away with the effect of coming back to you whenever they will be needing or buying something from you. This customer will notify others of your sevice which will give you word of mouth advertising without paying. The more satisfied the customer is the more they will come back which could give you the competive advantage. The customer must always feel that you go out of your way for them.

John Gbadebo
Accountant, Nigeria

Be Careful with Assuming Competitive Advantage Because of Customer Satisfaction...

The concept of customer satisfaction is a function of customer loyalty and it is also expected to re... Sign up

Clive Turner
Manager, United Kingdom

Understanding the Escalator

The rule is 'first to market wins'. Anyone else in the same market can only be a 'me too' player. U... Sign up


More on Customer Satisfaction:
Discussion Topics
🥇 Example FMCG and B2B business
What Customers Truly Value? 30 Elements (Bain)
🥈 Overall Satisfaction in Customer Satisfaction Questionnaire?
🥉 Alternate Methods to Measure Customer Satisfaction
What is Customer Satisfaction? Definitions
What is (Customer) Utility? Meaning
Sensemaking: What are your Customers' Needs? Really?
Assumptions of the Kano Model
How to Design a Generic Model Serving Unique Customers?
Software for Measuring Customer Satisfaction
🔥 Customer Satisfaction Depends on Problem-Solving Efforts, not on Empathy
C-U-S-T-O-M-E-R Service Dynamics in the New Economy
👀Customer Satisfaction and Competitive Advantage
How to Trigger Customer Satisfaction - Variables
Risks associated with Excitement Factor
Using Kano Model for Strategic Planning
Customer Emotions and Actions
Other Attributes of Features of a Product or Service
Customer Satisfaction as Research Driver
Research Software Development Industry?
Special Interest Group

Do you know a lot about Customer Satisfaction? Become our SIG Leader

Customer Satisfaction
Knowledge Center

About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2023 12manage - The Executive Fast Track. V16.1 - Last updated: 1-6-2023. All names of their owners.