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Customer Satisfaction and Competitive Advantage
nhongonhema, Accountant, Zimbabwe, Member
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What is the role of customer satisfaction in gaining a competitive advantage? (...) Read more? Sign up for free
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Customer Satisfaction and Competitive Advantage
lenworth grandison, Jamaica, Member
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Customer satisfaction is what every organization aspires to achieve, it keeps the customer coming back, this in itself usually transcends to a loyal customer, when the customer needs a product from that particular product class your product readily comes to mind, so the customer goes out and makes the purchase, hence success for the organization.
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Importance of Not-Satisfying the Customer
Cengiz Pak, Strategy Consultant, Turkey, Member
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The importance of customer satisfaction may become very clear when not performed. Most probably another firm will satisfy the customers and your firm will be out of the game soon. But the reverse is not true.
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Customer Satisfaction and Competitive Advantage
Eugene, Manager, South Africa, Member
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Customer satisfaction is very important. It is letting the customer walking away with the effect of coming back to you whenever they will be needing or buying something from you. This customer will notify others of your sevice which will give you word of mouth advertising without paying. The more satisfied the customer is the more they will come back which could give you the competive advantage. The customer must always feel that you go out of your way for them.
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