Overall Satisfaction in Customer Satisfaction Questionnaire?

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Overall Satisfaction in Customer Satisfaction Questionnaire?
Usha, India
Should we have a question capturing "overall satisfaction" in a survey form, apart from individual product/service attribute rating? If required, what is the additional value?

Yes, ask for the Overall Satisfaction with the Brand
Mrinal Ghosh, Business Consultant, India

Overall Customer Satisfaction Rating
Charles Shillingburg, Director, United States

Esteemed Charles, Regard to My Analysis
Javier V. Echeverria, CEO, Ecuador


Taking the Horses to the Water and Making them Drink
Jagdish B Acharya, Consultant, India

CSAT Index in the B2B Sector
Frederick Hamnett, Business Consultant, Italy

Good discussion, Thank You...
Javier V. Echeverria, CEO, Ecuador


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