Gauging Customer Satisfaction




Continuous Improvement (Kaizen)
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Jared Ooga Ratemo
Student (Other), Kenya

Gauging Customer Satisfaction

Customer satisfaction has a direct effect on profit and profitability. To what extent can profit measures be used to gauge customer satisfaction? To what extent can the flow through the channels be used to gauge customer satisfaction e.g. levels of stocking through the channels?

   

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Continuous Improvement (Kaizen)
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