Gauging Customer Satisfaction

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Continuous Improvement (Kaizen) > Forum > Gauging Customer Satisfaction

Gauging Customer Satisfaction
Jared Ooga Ratemo, Student (Other), Kenya, Member
Customer satisfaction has a direct effect on profit and profitability. To what extent can profit measures be used to gauge customer satisfaction? To what extent can the flow through the channels be used to gauge customer satisfaction e.g. levels of stocking through the channels?
 

   

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