Ethical behaviour's role?

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Ethical behaviour's role?
Where does ethical behaviour, with particular reference to IPR protection come into play here? Certainly those companies that blatantly steal other's IPR are sending a message throughout their entire organisation that they are in meltdown status. Here is a perfect example:

7 Signs of Ethical Collapse Perfect for Small Businesses
Alexandr Olmezov, Member
Like any other model and theory the "7 Signs..." is serious weapon in the hands of a skillful manager. And like any weapon it can help you to get good results or cause huge damage.
I don't really see how this method could be used for Enron (for example) or for such a big company, but for smaller businesses it's simply splendid.



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