Key Concepts in Managing Intangible Organizations

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Key Concepts in Managing Intangible Organizations
Anneke Zwart, Student (University), Netherlands

Governments, businesses and other institutions recognize the increasing importance of intangibles in the economy. The tangible economy (raw materials, machines and goods that are visible), is shifting towards an intangible one in which success depends on managing knowledge, ideas and services that are not directly visible. What is sometimes overlooked is that approaches and tools to successfully manage the tangible part are quite different from approaches needed to successfully manage the intangible part of organizations.
Adams (2008) describes four key concepts in successful management of intangible organizations:

1. INNOVATION AS STRATEGY: while strategies in tangible organizations can be implemented and executed within a defined market space, the intangible market is characterized by its dynamics, its quick changes within the market. As a result, it is not useful to determine a strategy from the beginning (a so called "Register

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Brian Flagg, Management Consultant, United States
Good introduction to the management of internal st...

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A valid approach. Also add that in today's global ...

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kenji hachiya, Business Consultant, Viet Nam
It's a quite interesting topic to be discussed. In...


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Ramakrishnan, Consultant, India
Intangible assets have no physical existence but a...

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Ahmed Ibrahim, Management Consultant, Sudan
Anneke Zwart I agree with you and all those who re...

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Schoenborn, Management Consultant, Germany
The mentioned "concepts", or maybe better "ideas",...

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alwatik abdelkrim, Consultant, Morocco
This is an important subject. Intangible assets re...

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Suhartono Dr. MBA., MA, Director, Indonesia
I agree that the most useful chart for an intangib...

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Kingsley Atseyinku, Student (MBA), Nigeria
I totally agree that a Network Plan is better than...

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Ben Smith, Manager, United Kingdom
Great subject; love the Conductor and Covert Leade...

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Nomi Hattingh, Other, Australia
@Ramakrishnan: I ...

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Suhartono Dr. MBA., MA, Director, Indonesia
@Ben Smith: Yes,...


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