Intangible Assets and Growth of Companies
How are intangible assets important for competitive growth and sustainable growth? Open to reactions...
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in2tangible, Switzerland
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Intangible Assets and Sustainable Growth
Intangible assets are the basis for any form of sustainability! Without intangible assets - and the quantitative measurement of them - it is not possible to realize any kind of sustainability.
You have to identify, to measure, manage and capitalize intangible assets and then you have the tools to realize a triple bottom line sustainability, that goes beyond mainstream, marketing driven aspects of sustainability. You can realize a financial sustainability that takes into account the components of social sustainability and environmental sustainability.
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