What Persuasive Theories Support the Impact of Celebrities in Advertisements?




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Esther
United States

What Persuasive Theories Support the Impact of Celebrities in Advertisements?

🔥NEW Which type of persuasive theory will support the impact of celebrity endorsed advert?
I am a B. Sc student of mass communication, presently working on a project topic "the impact of celebrity endorsed advert in the marketing of a consumer product"... I used selectivity theory, and my supervisor asked me to use a persuasive theory.
 
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Jaap de Jonge
Editor, Netherlands
 

Theories Behind Celebrity Endorsed Advertising

Hi Esther, take a look at Balance Theory, Congruity Theory, and Social Judgment Theory.
And perhaps you can also read the article on Infomercials.

   

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👀What Persuasive Theories Support the Impact of Celebrities in Advertisements?
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