What Persuasive Theories Support the Impact of Celebrities in Advertisements?

What Persuasive Theories Support the Impact of Celebrities in Advertisements?

🔥NEW Which type of persuasive theory will support the impact of celebrity endorsed advert?
I am a B. Sc student of mass communication, presently working on a project topic "the impact of celebrity endorsed advert in the marketing of a consumer product"... I used selectivity theory, and my supervisor asked me to use a persuasive theory.

		Comments Rating
		3 Jaap de Jonge Editor, Netherlands
	Theories Behind Celebrity Endorsed Advertising Hi Esther, take a look at Balance Theory, Congruity Theory, and Social Judgment Theory. And perhaps you can also read the article on Infomercials.