Logistics Strategies: The 1990 McGinnis and Kohn Classification
Deepika, Student (MBA), India, Member
McGinnis and Kohn (1990) define a classification of logistics strategies, those being
1. Intensive Logistics Strategy
with high focus on customer service, and logistics coordination, and moderate focus on integrated computer systems.
2. Integrated Logistics Strategy
with high focus on integrated computer systems, logistics coordination, and customer service.
3. Low Integration Logistics Strategy
with low emphasis placed on integrated computer systems and moderate emphasis placed on logistics coordination and customer service.
4. Low Effectiveness Logistics Strategy
with moderate focus on integrated computer systems and customer service, and low emphasis on logistics coordination.