Difference Between Strategy Approaches and Strategy Concepts


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Hadit, Student (University)
Hi, can someone please explain the difference between a strategy approach and a strategy concept? I'm not sure if I get it right, but to my mind an approach (like Resource-based View) describes a way to interpret the reality. Whereas a strategy concept (like Core Competences by Prahalad and Hamel) is based on an approach (RBV) and describes actions in terms of strategies. Please advise me. (...) Read more? Sign up for free

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  Elena Zhila, Project Manager, Germany

Strategy Approach versus Strategy Concept

Strategy approach is the way to interpret the problem while a concept is the way to solve the problem.
For example, profits are going down. One approach would be to interpret this as a profit problem and then apply concept revenue-cost, analyze revenue, analyze cost.
Another approach would be to interpret this as organizational problem and use organizational concepts; for example: are people motivated, do the incentive schemes function properly, and so on.
Hope that helps.

  Hakim Moi, Strategy Consultant, United Kingdom

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  Shobana Sharma (Shobana Maran), Student (MBA), United Arab Emirates

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