Strategic Marketing Plan

Strategy and Innovation

Best Practices

Sign up

Enrique Florido

Strategic Marketing Plan

Strategy is generally outlined in terms of the mission, vision and corporate values that the company will adopt; in another words, defines what the company will do, its raison d'Ítre, and what it will be in the future. Competitive Strategy deepens in the competences, strengths and weaknesses of the company, as they relate to the characteristics of the market, and the matching competences, strengths and weaknesses of its competitors.
However, in order to bring the full benefits of Strategic Planning, a Strategic MARKETING Plan, is of utmost importance. The Strategic Marketing Plan is usually designed by the marketing departmentís senior team, but as an isolated element. In such a way it does not assure a cohesive link between on one side the companyís brands, products, market and on the other side the company strategy.

  tayyaba khan
Management Consultant, Pakistan
 

Strategic Marketing Plan Template

What would a typical annual strategic marketing pl (...)

Start a new forum topic

 

Strategy and Innovation



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2021 12manage - The Executive Fast Track. V15.8 - Last updated: 7-12-2021. All names ô of their owners.