Strategic Marketing Plan

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Strategy > Best Practices > Strategic Marketing Plan

Strategic Marketing Plan
Enrique Florido
Strategy is generally outlined in terms of the mission, vision and corporate values that the company will adopt; in another words, defines what the company will do, its raison d'ętre, and what it will be in the future. Competitive Strategy deepens in the competences, strengths and weaknesses of the company, as they relate to the characteristics of the market, and the matching competences, strengths and weaknesses of its competitors.
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Strategic Marketing Plan Template
tayyaba khan, Management Consultant, Pakistan, Member
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