Strategic Marketing Plan


Best Practices

Sign up

Enrique Florido

Strategic Marketing Plan

Strategy is generally outlined in terms of the mission, vision and corporate values that the company will adopt; in another words, defines what the company will do, its raison d'Ítre, and what it will be in the future. Competitive Strategy deepens in the competences, strengths and weaknesses of the company, as they relate to the characteristics of the market, and the matching competences, strengths and weaknesses of its competitors.
However, in order to bring the full benefits of Strategic Planning, a Strategic MARKETING Plan, is of utmost importance. The Strategic Marketing Plan is usually designed by the marketing departmentís senior team, but as an isolated element. In such a way it does not assure a cohesive link between on one side the companyís brands, products, market and on the other side the company strategy.

  tayyaba khan
Management Consultant, Pakistan

Strategic Marketing Plan Template

What would a typical annual strategic marketing pl (...)

Start a new forum topic


More on Strategy
Should Executives Become More Strategic?
🔥Definition of Business Strategy (aka Competitive Strategy)
CORE Charts: Creativity - Opportunities - Rationale - Strategy (Spanish: Estrategico)
Outsourcing Manufacturing
Difference Between Strategy Approaches and Strategy Concepts
Normative / Reductive Strategy?
Organisational Development Strategy versus Business Strategy
Strategy-Driven Requirements Engineering
Best Practices
Operations Strategy versus Business Strategy
Mission: To achieve the Vision
Strategic Marketing Plan
Implementation/Formulation Strategy Matrix
Strategic Marketing Decision
What is Strategic Quality Planning?
Main Factors of Strategy Formulation
Customer Attractiveness Matrix
What is Strategy?
Standardization: Tactic or Strategy?
Is Strategy Development a 'Chaotic' Process?
What Makes a Person Into a Strategist?
The Role of the Board of Directors in the Strategy Process
What is a Strategy?
Notify your students

Copy this into your study materials:

and add a hyperlink to:

Link to this discussion

Copy this HTML code to your web site:


About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2021 12manage - The Executive Fast Track. V15.8 - Last updated: 21-4-2021. All names ô of their owners.