What is a Strategy? (noun)

Strategy and Innovation


Augusto Carreira
Partner, Portugal

What is a Strategy? (noun)

Unless a definition of "a strategy" is agreed upon by those who will have to use it and act by it, no "strategic planning" of whatever flavor will do. Yet, it is an illusion to fancy that one doesn't need a strategy. Let's make it clear. I define a strategy as:
"a timed response to a challenge (opportunity or problem)".
The outcome of a strategy will be a set of policies that the company follows.
So, whatever one is doing today is the follow-up of decisions taken in the past and these embody a strategy because the future of the company derives from that.
A strategy can be engineered in the sense that its outcomes can be specified and it can be designed. A strategy lowers the uncertainty to manageable levels and, after implementation, what's left is a set of policies that materialize in procedures (almost zero uncertainty). This is valid for opening a new facility abroad or to establish a new bonus plan.


Consultant, India

Strategy for the Definition Part

Strategy derives from the Greek "στρ...

Mellacheruvu Adi Saasthry
Director, India

What is a Strategy?

Augusto: When an entrepreneurial decision is taken...

Jaap de Jonge
Editor, Netherlands

What is a Strategy?

In my view, one simple way of defining a strategy ...

Alan Kennedy, Canada

What is a Strategy? Definition

Research tells us strategy implementation suffers ...

John Henry
Project Manager, United States

Strategy as a Noun...

A strategic plan, is a plan arrived at utilizing a...

Alan Kennedy, Canada

Strategy as Content and Process?

Mr. Henry focuses on strategy as a process. I thin...

Andrew Blaine
Business Consultant, South Africa

Strategy as Content and Process

@Alan Kennedy: Hi there Alan, My only concern wit...

Student (MBA), Pakistan

What is Strategy According to Porter

Michael Porter says "strategy is a unique set of p...

Ehab Abou Hamdan
Consultant, Lebanon

Definition of Strategy

A strategy is a high level plan to achieve one or ...

Hakim Moi
Strategy Consultant, United Kingdom

Strategy as a Complex Multi-dimensional Variable

There is general lay person view of strategy as a ...

pavan singh
Student (MBA), India

What is Strategy? An Integrated Set of Choices

Strategy is an integrated set of choices, that uni...

Francois La Roche
Business Consultant, Canada

Defining Strategy: Resource Allocation

Strategy in my book is very simply defined as Deci...

Wayne Hill
Manager, South Africa

What is Strategy

HBR released an article of Michael Porters. Its ca...

Business Consultant, Germany

Strategy for Stakeholders

Clarifying strategy seems complex. If a strategy i...

Sathya Devarakonda
Project Manager, India

What is Strategy?

A Professor at MIT Sloan says a strategy is the pl...

Augusto Carreira
Partner, Portugal

The Future is Always a Challenge

@Mellacheruvu Adi Saasthry : my above title (The f...


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Strategy and Innovation

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