What is a Strategy?

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Augusto Carreira
Partner, Portugal

What is a Strategy?

Unless a definition of "a strategy" is agreed upon by those who will have to use it and act by it, no "strategic planning" of whatever flavor will do. Yet, it is an illusion to fancy that one doesn't need a strategy. Let's make it clear. I define a strategy as:
"a timed response to a challenge (opportunity or problem)".
The outcome of a strategy will be a set of policies that the company follows.
So, whatever one is doing today is the follow-up of decisions taken in the past and these embody a strategy because the future of the company derives from that.
A strategy can be engineered in the sense that its outcomes can be specified and it can be designed. A strategy lowers the uncertainty to manageable levels and, after implementation, what's left is a set of policies that materialize in procedures (almost zero uncertainty). This is valid for opening a new facility abroad or to establish a new bonus plan.

  Sudheendra
Consultant, India
 

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  Mellacheruvu Adi Saasthry
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  Jaap de Jonge
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What is a Strategy?

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  Alan Kennedy
 

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  John Henry
Project Manager, United States
 

Strategy as a Noun...

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  Alan Kennedy
 

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Mr. Henry focuses on strategy as a process. I thin (...)

  Andrew Blaine
Business Consultant, South Africa
 

Strategy as Content and Process

@Alan Kennedy: Hi there Alan, My only concern wit (...)

  sadiq
Student (MBA), Pakistan
 

What is Strategy According to Porter

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  Ehab Abou Hamdan
Consultant, Lebanon
 

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  Hakim Moi
Strategy Consultant, United Kingdom
 

Strategy as a Complex Multi-dimensional Variable

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  pavan singh
Student (MBA), India
 

What is Strategy? An Integrated Set of Choices

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  Francois La Roche
Business Consultant, Canada
 

Defining Strategy: Resource Allocation

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  Wayne Hill
Manager, South Africa
 

What is Strategy

HBR released an article of Michael Porters. Its ca (...)

  Alex
Business Consultant, Germany
 

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Clarifying strategy seems complex. If a strategy i (...)

  Sathya Devarakonda
Project Manager, India
 

What is Strategy?

A Professor at MIT Sloan says a strategy is the pl (...)

  Augusto Carreira
Partner, Portugal
 

The Future is Always a Challenge

@Mellacheruvu Adi Saasthry : my above title (The f (...)

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