What is a Strategy?

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Unless a definition of "a strategy" is agreed upon by those who will have to use it and act by it, no "strategic planning" of whatever flavor will do. Yet, it is an illusion to fancy that one doesn't need a strategy. Let's make it clear. I define a strategy as: "a timed response to a challenge (opportunity or problem)". The outcome of a strategy will be a set of policies that the company follows. So, whatever one is doing today is the follow-up of decisions taken in the past and these embody a strategy because the future of the company derives from that. A strategy can be engineered in the sense that its outcomes can be specified and it can be designed. A strategy lowers the uncertainty to manageable levels and, after implementation, what's left is a set of policies that materialize in procedures (almost zero uncertainty). This is valid for opening a new facility abroad or to establish a new bonus plan. (...) Read more? Sign up for free

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		Sudheendra, Consultant, India
	Strategy for the Definition Part Strategy derives from the Greek "στρ (...)

		Mellacheruvu Adi Saasthry , Director, India
	What is a Strategy? Augusto: When an entrepreneurial decision is taken (...)

		Jaap de Jonge, Editor, Netherlands
	What is a Strategy? In my view, one simple way of defining a strategy (...)

		Alan Kennedy
	What is a Strategy? Definition Research tells us strategy implementation suffers (...)

		John Henry, Project Manager, United States
	Strategy as a Noun... A strategic plan, is a plan arrived at utilizing a (...)

		Alan Kennedy
	Strategy as Content and Process? Mr. Henry focuses on strategy as a process. I thin (...)

		Andrew Blaine, Business Consultant, South Africa
	Strategy as Content and Process @: Hi there Alan, My only concern with your comme (...)

		sadiq, Student (MBA), Pakistan
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		Ehab Abou Hamdan, Consultant, Lebanon
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		Hakim Moi, Strategy Consultant, United Kingdom
	Strategy as a Complex Multi-dimensional Variable There is general lay person view of strategy as a (...)

		pavan singh, Student (MBA), India
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		Francois La Roche, Business Consultant, Canada
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		Wayne Hill, Manager, South Africa
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		Alex, Business Consultant, Germany
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		Sathya Devarakonda, Project Manager, India
	What is Strategy? A Professor at MIT Sloan says a strategy is the pl (...)

		Augusto Carreira, Partner, Portugal
	The Future is Always a Challenge @: my above title (The future is always a challeng (...)