What is a Strategy?

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Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.     Log in Strategy > Best Practices > What is a Strategy? What is a Strategy? Augusto Carreira, Partner, Portugal, Member Unless a definition of "a strategy" is agreed upon by those who will have to use it and act by it, no "strategic planning" of whatever flavor will do. Yet, it is an illusion to fancy that one doesn't need a strategy. Let's make it clear. I define a strategy as: "a timed response to a challenge (opportunity or problem)". The outcome of a strategy will be a set of policies that the company follows. So, whatever one is doing today is the follow-up of decisions taken in the past and these embody a strategy because the future of the company derives from that. A strategy can be engineered in the sense that its outcomes can be specified and it can be designed. A strategy lowers the uncertainty to manageable levels and, after implementation, what's left is a set of policies that materialize in procedures (almost zero uncertainty). This is valid for opening a new facility abroad or to establish a new bonus plan. (...) Read more? Sign up for free   Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.     Log in   Strategy for the Definition Part Sudheendra, Consultant, India, Member (...)     What is a Strategy? Mellacheruvu Adi Saasthry , Director, India, Premium Member (...)     What is a Strategy? Jaap de Jonge, Management Consultant, Netherlands (...)     What is a Strategy? Definition Alan Kennedy (...)     Strategy as a Noun... John Henry, Manager, United States, Member (...)     Strategy as Content and Process? Alan Kennedy (...)     Strategy as Content and Process Andrew Blaine, Business Consultant, South Africa, Member (...)     What is Strategy According to Porter sadiq, Student (MBA), Pakistan, Member (...)     Definition of Strategy Ehab Abou Hamdan, Consultant, Lebanon, Member (...)     Strategy as a Complex Multi-dimensional Variable Hakim Moi, Strategy Consultant, United Kingdom, Member (...)     What is Strategy? An Integrated Set of Choices pavan singh, Student (MBA), India, Member (...)     Defining Strategy: Resource Allocation Francois La Roche, Business Consultant, Canada, Member (...)     What is Strategy Wayne Hill, Manager, South Africa, Member (...)     Strategy for Stakeholders Alex, Business Consultant, Germany, Member (...)

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Strategy

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