What is a Strategy?

Strategy > Best Practices > What is a Strategy?

What is a Strategy?
Augusto Carreira, Partner, Portugal, Member
Unless a definition of "a strategy" is agreed upon by those who will have to use it and act by it, no "strategic planning" of whatever flavor will do. Yet, it is an illusion to fancy that one doesn't need a strategy. Let's make it clear. I define a strategy as:
"a timed response to a challenge (opportunity or problem)".
The outcome of a strategy will be a set of policies that the company follows.
So, whatever one is doing today is the follow-up of decisions taken in the past and these embody a strategy because the future of the company derives from that.
A strategy can be engineered in the sense that its outcomes can be specified and it can be designed. A strategy lowers the uncertainty to manageable levels and, after implementation, what's left is a set of policies that materialize in procedures (almost zero uncertainty). This is valid for opening a new facility abroad or to establish a new bonus plan....Sign up

Strategy for the Definition Part
Sudheendra, Consultant, India, Member
Strategy derives from the Greek "στρατηγία" (strategia), meaning "office of general, command, generals...Sign up

What is a Strategy?
Mellacheruvu Adi Saasthry , Director, India, Premium Member
Augusto: When an entrepreneurial decision is taken about the future considering the given situation and the available resources that is a Strategy. Th...Sign up

What is a Strategy?
Jaap de Jonge, Editor, Netherlands
In my view, one simple way of defining a strategy is to view it as the outcome of a strategy process.
For a discussion of what is strategy...Sign up

What is a Strategy? Definition
Alan Kennedy
Research tells us strategy implementation suffers because strategy understanding and communication within many organizations is not as good as it shou...Sign up

Strategy as a Noun...
John Henry, Manager, United States, Member
A strategic plan, is a plan arrived at utilizing a process (strategy).
A strategic outcome, is an agreed upon desired outcome arrived at by a pro...Sign up

Strategy as Content and Process?
Alan Kennedy
Mr. Henry focuses on strategy as a process. I think strategy starts with understanding content. I argue, in The Alpha Strategies, that there are 8 str...Sign up

Strategy as Content and Process
Andrew Blaine, Business Consultant, South Africa, Member
@Alan Kennedy: Hi there Alan, My only concern with your commentary is that the strategy is and remains the playgro...Sign up

What is Strategy According to Porter
sadiq, Student (MBA), Pakistan, Member
Michael Porter says "strategy is a unique set of practices which not only distinguish you from your competitors but can not be easily imitated"...Sign up

Definition of Strategy
Ehab Abou Hamdan, Consultant, Lebanon, Member
A strategy is a high level plan to achieve one or more goals under conditions of uncertainty. Strategy is also about attaining and maintaining a posit...Sign up

Strategy as a Complex Multi-dimensional Variable
Hakim Moi, Strategy Consultant, United Kingdom, Member
There is general lay person view of strategy as a complex variable, meaning different things to different stakeholders. In that sense, there are many ...Sign up

What is Strategy? An Integrated Set of Choices
pavan singh, Student (MBA), India, Member
Strategy is an integrated set of choices, that uniquely positions a firm in an industry to achieve a sustainable competitive advantage allowing it to ...Sign up

Defining Strategy: Resource Allocation
Francois La Roche, Business Consultant, Canada, Member
Strategy in my book is very simply defined as Deciding where to allocate one's resources.
It is then relative to whatever position of auth...Sign up

What is Strategy
Wayne Hill, Manager, South Africa, Member
HBR released an article of Michael Porters. Its called "What is Strategy" - get your hands on that - it's a fantastic read....Sign up

Strategy for Stakeholders
Alex, Business Consultant, Germany, Member
Clarifying strategy seems complex. If a strategy is defined, for example, as to gain or sustain a competitive advantage then a strategy to sell a comp...Sign up


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