Implementation and Formulation of Strategy
Alfredo Ceballos, Member
I think this is a false dichotomy. Strategies must be first formulated and then implemented. No one can formulate and implement simultaneously any strategy.
They are two separate processes. One is planning, the other acting.
The real issue is if the formulation process takes into account the real possibilities of being implemented.
One sure way to get that is basing the formulation of the strategy on the actual capabilities of the firm. And these capabilities are shown by the results the company has obtained in the recent past.
The strategy so formulated is a results based strategy which has the best chances to be implemented.