Implementation/Formulation Strategy Matrix
Properly formulated strategies that are actively managed lead to success. The Implementation/Formulation Strategy Matrix has 4 quadrants to be considered when developing a strategy:
1. WISHFUL THINKERS
- Implementation: Not Managed
- Formulation: Comprehensive
- A strategy formulated, which looks and sounds grand on paper, but never gets off the ground.
2. MOON HOWLERS
- Implementation: Not Managed
- Formulation: Incomplete
- A fractured approach to developing a strategy. Implementation attempts half-hearted.
3. ON THE ROAD TO NOWHERE
- Implementation: Managed
- Formulation: Incomplete
- All resources made available to implement a strategy, but the strategy is not correct.
4. ACHIEVERS
- Implementation: Managed
- Formulation: Comprehensive
- The success stories.
By Owen Skae and Brian Barclay.