Normative / Reductive Strategy?

Normative / Reductive Strategy
suresh.rajan, Manager, India, Member
Strategy or future planning could be for:
a) Better understanding of the future: here the focus is in trying to make meaning of the future.
b) Meeting a goal: here the focus is in trying to meet a defined future. This type of thinking is normative.
Reductive indicates decomposing the goal into smaller elements. There is hope / assumption that meeting the sub elements would all add up to meet the overarching goal. This is an assumption and may not work when the subelements are interacting with each other.

Normative-reductive Strategies
Pashupati Nath verma, Professor, India, Member
Normative-reductive strategies are the strategies for organizational change & OD based on the belief that people are social beings and will adhere to cultural norms and values. Change & development is based on redefining and reinterpreting existing norms and values, and developing commitments to new ones.
Refer: Chin, R. & Benne, K. D., (1976). General Strategies for Effecting Changes in Human Systems.