Customer Attractiveness Matrix

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Andreas Ernst
This is an important method for customer segmentation. I missed this method in the dictionary. Maybe it is in there under a different name. It describes the customer attractiveness versus the suppliers strength or position with the customer. Also know as customer portfolio matrix. (...) Read more? Sign up for free

  Phrank Peterson
 

Re: Customer Attractiveness Matrix

What is the essence of this segmentation matrix?

 

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