Customer Attractiveness Matrix

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Customer Attractiveness Matrix
Andreas Ernst
This is an important method for customer segmentation. I missed this method in the dictionary. Maybe it is in there under a different name. It describes the customer attractiveness versus the suppliers strength or position with the customer. Also know as customer portfolio matrix.
 

 
Re: Customer Attractiveness Matrix
Phrank Peterson
What is the essence of this segmentation matrix?
 

   

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