Customer Attractiveness Matrix


 
Strategy > Forum > Customer Attractiveness Matrix

Customer Attractiveness Matrix
Andreas Ernst
This is an important method for customer segmentation. I missed this method in the dictionary. Maybe it is in there under a different name. It describes the customer attractiveness versus the suppliers strength or position with the customer. Also know as customer portfolio matrix....Sign up
 

 
Re: Customer Attractiveness Matrix
Phrank Peterson
What is the essence of this segmentation matrix?...Sign up
 

     
Strategy

Forum
Best Practices

 



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2019 12manage - The Executive Fast Track. V15.0 - Last updated: 21-6-2019. All names of their owners.