Customer Attractiveness Matrix

Strategy > Best Practices

In the best practices section you will find the best forum discussions within this knowledge area.

Customer Attractiveness Matrix
Andreas Ernst
This is an important method for customer segmentation. I missed this method in the dictionary. Maybe it is in there under a different name. It describes the customer attractiveness versus the suppliers strength or position with the customer. Also know as customer portfolio matrix.

Re: Customer Attractiveness Matrix
Phrank Peterson
What is the essence of this segmentation matrix?...Sign up


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