Customer Attractiveness Matrix

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Strategy > Best Practices

Andreas Ernst
This is an important method for customer segmentation. I missed this method in the dictionary. Maybe it is in there under a different name. It describes the customer attractiveness versus the suppliers strength or position with the customer. Also know as customer portfolio matrix. (...) Read more? Sign up for free

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  Phrank Peterson
 

Re: Customer Attractiveness Matrix

What is the essence of this segmentation matrix?

 
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