Strategic Marketing Decision

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Strategy > Best Practices > Strategic Marketing Decision

Strategic Marketing Decision
Biney Jacob
What are the elements of a strategic marketing decision? (...) Read more? Sign up for free

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  Elements of Strategic Marketing Decision
Jaap de Jonge, Editor, Netherlands
  I think you are looking for the Marketing Mix or even the Extended version of it.
Another entry could be Ansoff's Product / Market Grid.

   
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