What is Strategy?
Bayissa Milkessa, Business Consultant, Ethiopia, Member
Strategy is not an objective nor a goal.
Rather, strategy is an instrumental process that helps the users (strategists) to exploit any resources available to them to benefit from current and future opportunities.
A strategist is a person that develops effective and efficient means of exploiting current and future opportunities.
One of the main function of top management is developing a strategy for their firm, so that opportunities may not pass by without being exploited.
Therefore, strategy is a fundamental instrument developed by strategists and/or top management in order to exploit current and future opportunities in a dynamic environment.
