What is Marketing? (Kotler)
It was Philip Kotler who said: "Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders."
It amazes me how many marketeers don't recognize this and focus on advertizing and communication instead.
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Pete, US
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AMA definition of marketing
The American Marketing Association gives the following definition of marketing:
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
So even AMA missed the point by Kotler, since their definition starts with creating the offerings, not with understanding the needs...
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Morwan, Sudan
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Marketing
I understand marketing is how to know customers needs.... Sign up
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Anthony Nair, Sri Lanka
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Marketing and Needs
The mother science of marketing is customer "NEEDS".... Sign up
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Dr.Hemjith, India
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Emotions and Marketing
All marketing is now focussed on " emotions". Our emotions have already decided before our cognitio... Sign up
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Phil, Can
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3 Key Verbs in the Defintion of Marketing
Kotler is right to argue that understanding or discerning the customer needs is the starting point. ... Sign up
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Dashrath Prasad, India
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Marketing Definition by Kotler
The definition given by Kotler is perfect and it is covering all the aspects of marketing. So I am i... Sign up
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Mick Huckerby, France
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Marketing definition
It may be semantics - but if marketing is the art of identifying and understanding customer needs, t... Sign up
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Kabir Hamisu Kura, Nigeria
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Social Marketing
I am quite in support of Kotler's Definition when considering marketing from commercial point of vie... Sign up
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Wael seifeldin, Egypt
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Marketing is a Religion
Marketing, it is a "religion" to be defined by the experts to the others in order to understand the ... Sign up
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Bena Dookie-Shah, Trinidad & Tobago
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The Shortest Definition of Marketing by Kotler
Kotler, in Marketing Management, 11th Edition, describes what is referred to as the shortest definit... Sign up
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Jamal Ghamari, Malaysia
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Kotler's Definition of Marketing lacks Competition
I think Kotler's definition of marketing disregards competition. If this aspect were incorporated in... Sign up
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AbdulAzizMomand, Afghanistan
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What is Marketing
Marketing is a total system of business which is to design, price, promote and distribute needs-sati... Sign up
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Evelyn Mendoza, Philippines
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Central Idea of Marketing
The central idea of marketing is that a firm or entity will create something of value to one or more... Sign up
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