What is Marketing? (Kotler)

Marketing and Sales

Steven, US

What is Marketing? (Kotler)

It was Philip Kotler who said: "Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders."
It amazes me how many marketeers don't recognize this and focus on advertizing and communication instead.


Pete, US

AMA definition of marketing

The American Marketing Association gives the following definition of marketing:
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
So even AMA missed the point by Kotler, since their definition starts with creating the offerings, not with understanding the needs...

Morwan, Sudan


I understand marketing is how to know customers needs.... Sign up

Anthony Nair, Sri Lanka

Marketing and Needs

The mother science of marketing is customer "NEEDS".... Sign up

Dr.Hemjith, India

Emotions and Marketing

All marketing is now focussed on " emotions". Our emotions have already decided before our cognitio... Sign up

Phil, Can

3 Key Verbs in the Defintion of Marketing

Kotler is right to argue that understanding or discerning the customer needs is the starting point. ... Sign up

Dashrath Prasad, India

Marketing Definition by Kotler

The definition given by Kotler is perfect and it is covering all the aspects of marketing. So I am i... Sign up

Mick Huckerby, France

Marketing definition

It may be semantics - but if marketing is the art of identifying and understanding customer needs, t... Sign up

Kabir Hamisu Kura, Nigeria

Social Marketing

I am quite in support of Kotler's Definition when considering marketing from commercial point of vie... Sign up

Wael seifeldin, Egypt

Marketing is a Religion

Marketing, it is a "religion" to be defined by the experts to the others in order to understand the ... Sign up

Bena Dookie-Shah, Trinidad & Tobago

The Shortest Definition of Marketing by Kotler

Kotler, in Marketing Management, 11th Edition, describes what is referred to as the shortest definit... Sign up

Jamal Ghamari, Malaysia

Kotler's Definition of Marketing lacks Competition

I think Kotler's definition of marketing disregards competition. If this aspect were incorporated in... Sign up

AbdulAzizMomand, Afghanistan

What is Marketing

Marketing is a total system of business which is to design, price, promote and distribute needs-sati... Sign up

Evelyn Mendoza, Philippines

Central Idea of Marketing

The central idea of marketing is that a firm or entity will create something of value to one or more... Sign up

Roland Rahal
Manager, Syria

What is Marketing?

In simple words, marketing is the company's customer manufacturing department. Regardless strategies... Sign up

Kip Piper


Besides all the text book and academic descriptions of marketing, it seems in my simple mind that ma... Sign up

Manager, India

What is Marketing in India

In one of the Indian languages, kannada, maro means "to sell" and katte means "platform". So in that... Sign up

Fred Page
Partner, United States

Marketing Defined. what is Is, and what it is Not

Marketing is a way of doing business centered on finding out what the customer wants and delivering ... Sign up

Manager, India

Marketing is What the Consumer Needs

Consumer needs since the times of your ancestors have been the same. The need to move, the need to c... Sign up

Marcel Wiedenbrugge
Consultant, Netherlands

Marketing Consists of Two Words

The word marketing consists of two words: to market and to get. Literally marketing is about getting... Sign up

Arun Rao
Manager, India

6 Marketing Insights from Kids

As marketing professionals, we take our lives a wee bit seriously and we get enamoured with glossy p... Sign up


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Marketing and Sales

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