What is Marketing? (Kotler)




Marketing and Sales

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53
Steven, US

What is Marketing? (Kotler)

It was Philip Kotler who said: "Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders."
It amazes me how many marketeers don't recognize this and focus on advertizing and communication instead.
 

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3
Pete, US
 

AMA definition of marketing

The American Marketing Association gives the following definition of marketing:
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
So even AMA missed the point by Kotler, since their definition starts with creating the offerings, not with understanding the needs...

 
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Morwan, Sudan
 

Marketing

I understand marketing is how to know customers needs.... Sign up

 
1
Anthony Nair, Sri Lanka
 

Marketing and Needs

The mother science of marketing is customer "NEEDS".... Sign up

 
0
Dr.Hemjith, India
 

Emotions and Marketing

All marketing is now focussed on " emotions". Our emotions have already decided before our cognitio... Sign up

 
4
Phil, Can
 

3 Key Verbs in the Defintion of Marketing

Kotler is right to argue that understanding or discerning the customer needs is the starting point. ... Sign up

 
1
Dashrath Prasad, India
 

Marketing Definition by Kotler

The definition given by Kotler is perfect and it is covering all the aspects of marketing. So I am i... Sign up

 
1
Mick Huckerby, France
 

Marketing definition

It may be semantics - but if marketing is the art of identifying and understanding customer needs, t... Sign up

 
0
Kabir Hamisu Kura, Nigeria
 

Social Marketing

I am quite in support of Kotler's Definition when considering marketing from commercial point of vie... Sign up

 
0
Wael seifeldin, Egypt
 

Marketing is a Religion

Marketing, it is a "religion" to be defined by the experts to the others in order to understand the ... Sign up

 
4
Bena Dookie-Shah, Trinidad & Tobago
 

The Shortest Definition of Marketing by Kotler

Kotler, in Marketing Management, 11th Edition, describes what is referred to as the shortest definit... Sign up

 
4
Jamal Ghamari, Malaysia
 

Kotler's Definition of Marketing lacks Competition

I think Kotler's definition of marketing disregards competition. If this aspect were incorporated in... Sign up

 
0
AbdulAzizMomand, Afghanistan
 

What is Marketing

Marketing is a total system of business which is to design, price, promote and distribute needs-sati... Sign up

 
0
Evelyn Mendoza, Philippines
 

Central Idea of Marketing

The central idea of marketing is that a firm or entity will create something of value to one or more... Sign up

 
2
Roland Rahal
Manager, Syria
 

What is Marketing?

In simple words, marketing is the company's customer manufacturing department. Regardless strategies... Sign up

 
0
Kip Piper
 

Marketing

Besides all the text book and academic descriptions of marketing, it seems in my simple mind that ma... Sign up

 
0
VENKATESH
Manager, India
 

What is Marketing in India

In one of the Indian languages, kannada, maro means "to sell" and katte means "platform". So in that... Sign up

 
0
Fred Page
Partner, United States
 

Marketing Defined. what is Is, and what it is Not

Marketing is a way of doing business centered on finding out what the customer wants and delivering ... Sign up

 
-1
VENKATESH
Manager, India
 

Marketing is What the Consumer Needs

Consumer needs since the times of your ancestors have been the same. The need to move, the need to c... Sign up

 
1
Marcel Wiedenbrugge
Consultant, Netherlands
 

Marketing Consists of Two Words

The word marketing consists of two words: to market and to get. Literally marketing is about getting... Sign up

 
1
Arun Rao
Manager, India
 

6 Marketing Insights from Kids

As marketing professionals, we take our lives a wee bit seriously and we get enamoured with glossy p... Sign up

   

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