What is Marketing? (Kotler)

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Marketing > Best Practices

Steven
It was Philip Kotler who said: "Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders." It amazes me how many marketeers don't recognize this and focus on advertizing and communication instead. (...) Read more? Sign up for free

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  Pete
 

AMA definition of marketing

The American Marketing Association gives the following definition of marketing:
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
So even AMA missed the point by Kotler, since their definition starts with creating the offerings, not with understanding the needs...

  Morwan
 

Marketing

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  Anthony Nair
 

Marketing and Needs

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  Dr.Hemjith
 

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  Phil
 

3 Key Verbs in the Defintion of Marketing

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  Dashrath Prasad
 

Marketing Definition by Kotler

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  Mick Huckerby
 

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  Kabir Hamisu Kura
 

Social Marketing

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  Wael seifeldin
 

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  Bena Dookie-Shah
 

The Shortest Definition of Marketing by Kotler

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What is Marketing

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Central Idea of Marketing

The central idea of marketing is that a firm or en (...)

  Roland Rahal, Manager, Syria
 

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  Kip Piper
 

Marketing

Besides all the text book and academic description (...)

  VENKATESH, Manager, India
 

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In one of the Indian languages, kannada, maro mean (...)

  Fred Page, Partner, United States
 

Marketing Defined. what is Is, and what it is Not

Marketing is a way of doing business centered on f (...)

  VENKATESH, Manager, India
 

Marketing is What the Consumer Needs

Consumer needs since the times of your ancestors h (...)

  Marcel Wiedenbrugge, Consultant, Netherlands
 

Marketing Consists of Two Words

The word marketing consists of two words: to marke (...)

  Arun Rao, Manager, India
 

6 Marketing Insights from Kids

As marketing professionals, we take our lives a we (...)

 
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