What is Marketing? (Kotler)

Marketing > Best Practices Premium

What is Marketing? (Kotler)
Steven, US
It was Philip Kotler who said: "Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders."
It amazes me how many marketeers don't recognize this and focus on advertizing and communication instead.

AMA definition of marketingSign up
Pete, US
The American Marketing Association gives th...

MarketingSign up
Morwan, Sudan
I understand marketing is how to know customers ne...

Marketing and NeedsSign up
Anthony Nair, Sri Lanka
The mother science of marketing is customer "NEEDS...

Emotions and MarketingSign up
Dr.Hemjith, India
All marketing is now focussed on " emotions

3 Key Verbs in the Defintion of MarketingSign up
Phil, Can
Kotler is right to argue that understanding or dis...

Marketing Definition by KotlerSign up
Dashrath Prasad, India
The definition given by Kotler is perfect and it i...

Marketing definitionSign up
Mick Huckerby, France
It may be semantics - but if marketing is the art ...

Social MarketingSign up
Kabir Hamisu Kura, Nigeria
I am quite in support of Kotler's Definition when ...

Marketing is a ReligionSign up
Wael seifeldin, Egypt
Marketing, it is a "religion" to be defined by the...

The Shortest Definition of Marketing by KotlerSign up
Bena Dookie-Shah, Trinidad & Tobago
Kotler, in Marketing Management, 11th Edition, des...

Kotler's Definition of Marketing lacks CompetitionSign up
Jamal Ghamari, Malaysia
I think Kotler's definition of marketing disregard...

What is MarketingSign up
AbdulAzizMomand, Afghanistan
Marketing is a total system of business which is t...

Central Idea of MarketingSign up
Evelyn Mendoza, Philippines
The central idea of marketing is that a firm or en...

What is Marketing?Sign up
Roland Rahal, Manager, Syria
In simple words, marketing is the company's cus...

MarketingSign up
Kip Piper, Other, USA
Besides all the text book and academic description...

What is Marketing in IndiaSign up
VENKATESH, Manager, India
In one of the Indian languages, kannada, maro mean...

Marketing Defined. what is Is, and what it is NotSign up
Fred Page, Partner, United States
Marketing is a way of doing business center...

Marketing is What the Consumer NeedsSign up
VENKATESH, Manager, India
Consumer needs since the times of your ancestors h...

Marketing Consists of Two WordsSign up
Marcel Wiedenbrugge, Consultant, Netherlands
The word marketing consists of two words: to marke...

6 Marketing Insights from KidsSign up
Arun Rao, Manager, India
As marketing professionals, we take our lives a we...


  Do you wish to study further? You can learn more from the summary, forum, discussions, lessons, courses, training, instructions, expert tips, best practices and education sources. Register.  

More on Marketing


Best Practices
Expert Tips


About 12manage | Advertising | Link to us / Cite us | Privacy | Terms of Service
2018 12manage - The Executive Fast Track. V14.1 - Last updated: 21-3-2018. All names of their owners.