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Steven
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It was Philip Kotler who said: "Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders."
It amazes me how many marketeers don't recognize this and focus on advertizing and communication instead. (...) Read more? Sign up for free
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Pete
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AMA definition of marketing
The American Marketing Association gives the following definition of marketing:
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
So even AMA missed the point by Kotler, since their definition starts with creating the offerings, not with understanding the needs...
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Morwan
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Marketing
I understand marketing is how to know customers ne (...)
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Anthony Nair
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Marketing and Needs
The mother science of marketing is customer "NEEDS (...)
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Dr.Hemjith
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Emotions and Marketing
All marketing is now focussed on " emotions". Our (...)
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Phil
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3 Key Verbs in the Defintion of Marketing
Kotler is right to argue that understanding or dis (...)
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Dashrath Prasad
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Marketing Definition by Kotler
The definition given by Kotler is perfect and it i (...)
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Mick Huckerby
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Marketing definition
It may be semantics - but if marketing is the art (...)
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Kabir Hamisu Kura
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Social Marketing
I am quite in support of Kotler's Definition when (...)
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Wael seifeldin
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Marketing is a Religion
Marketing, it is a "religion" to be defined by the (...)
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Bena Dookie-Shah
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The Shortest Definition of Marketing by Kotler
Kotler, in Marketing Management, 11th Edition, des (...)
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Jamal Ghamari
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Kotler's Definition of Marketing lacks Competition
I think Kotler's definition of marketing disregard (...)
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AbdulAzizMomand
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What is Marketing
Marketing is a total system of business which is t (...)
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Evelyn Mendoza
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Central Idea of Marketing
The central idea of marketing is that a firm or en (...)
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Roland Rahal
Manager, Syria
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What is Marketing?
In simple words, marketing is the company's custom (...)
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Kip Piper
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Marketing
Besides all the text book and academic description (...)
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VENKATESH
Manager, India
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What is Marketing in India
In one of the Indian languages, kannada, maro mean (...)
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Fred Page
Partner, United States
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Marketing Defined. what is Is, and what it is Not
Marketing is a way of doing business centered on f (...)
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VENKATESH
Manager, India
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Marketing is What the Consumer Needs
Consumer needs since the times of your ancestors h (...)
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Marcel Wiedenbrugge
Consultant, Netherlands
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Marketing Consists of Two Words
The word marketing consists of two words: to marke (...)
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Arun Rao
Manager, India
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6 Marketing Insights from Kids
As marketing professionals, we take our lives a we (...)
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