What is Marketing? (Kotler)

Marketing

 

Next Topic

Marketing > Best Practices > What is Marketing? (Kotler)

What is Marketing? (Kotler)
Steven
It was Philip Kotler who said: "Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders." It amazes me how many marketeers don't recognize this and focus on advertizing and communication instead. (...) Read more? Sign up for free

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.

Sign up for free     Log in


  AMA definition of marketing
Pete
  The American Marketing Association gives the following definition of marketing:
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
So even AMA missed the point by Kotler, since their definition starts with creating the offerings, not with understanding the needs...

  Marketing
Morwan
  (...)

  Marketing and Needs
Anthony Nair
  (...)

  Emotions and Marketing
Dr.Hemjith
  (...)


  Marketing Definition by Kotler
Dashrath Prasad
  (...)

  Marketing definition
Mick Huckerby
  (...)

  Social Marketing
Kabir Hamisu Kura
  (...)

  Marketing is a Religion
Wael seifeldin
  (...)

  The Shortest Definition of Marketing by Kotler
Bena Dookie-Shah
  (...)


  What is Marketing
AbdulAzizMomand
  (...)

  Central Idea of Marketing
Evelyn Mendoza
  (...)

  What is Marketing?
Roland Rahal, Manager, Syria, Member
  (...)

  Marketing
Kip Piper, Member
  (...)

  What is Marketing in India
VENKATESH, Manager, India, Member
  (...)

  Marketing Defined. what is Is, and what it is Not
Fred Page, Partner, United States, Member
  (...)

  Marketing is What the Consumer Needs
VENKATESH, Manager, India, Member
  (...)

  Marketing Consists of Two Words
Marcel Wiedenbrugge, Consultant, Netherlands, Member
  (...)

  6 Marketing Insights from Kids
Arun Rao, Manager, India, Member
  (...)

   
Marketing
Forum
Product Mix and Pricing
🔥Holistic Marketing
Best Practices
🥇Marketing Implementation
🥈Marketing plan - Key elements?
🥉Strategic Marketing versus Marketing Strategy?
The Future of Marketing
What is Marketing? (Kotler)
Are Monopoly Industries Unaffected by Marketing?
Why is Marketing Hard?
Marketing a Company in Decline
Common Marketing Strategy Mistakes?
Effect of Culture on Marketing Plan
Strategic vs Operational Marketing
What is Green Marketing? Definitions
The Study of Consumer Behaviour
Effect of Culture on Market Plan
Marketing Ethics are Forgotten
Tips for Preparing a Business Plan
Do Big Companies Depend too much on Marketing, Finance, Lobbying and Tax Rules?
Radical Marketing Approach
Marketing Communications as the Nerve of Marketing
Marketing Weaknesses
Is Marketing Management an Art or a Science?
Starting a new plant in Romania
What is More Important in Marketing? Sales Volume or After Sales Service?
Marketing Strategy Must be Dynamic
What is Social Media Marketing?
Change your Company from Sales Driven into Marketing Driven
What is Lean Marketing? Definitions
What is Neural Marketing? Definitions
Emergence and Acceleration of the Marketing Profession
Hard and Soft Marketing Styles... :-)
Impact of Internet on Marketing
How to Attract Companies for a Marketing Firm?
PITA Measurement model?
Product Hierarchy
Six Deadly Small Business Marketing Mistakes
Consumer Buying Process
I Love Marketing. Marketing is to love
Linking Consumer behaviour with Marketing
What is B2B? Precise Definition of B2B
International Marketing


Marketing

 

Next Topic



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2020 12manage - The Executive Fast Track. V15.5 - Last updated: 5-7-2020. All names of their owners.