What is Marketing? (Kotler)


 
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What is Marketing? (Kotler)
Steven
It was Philip Kotler who said: "Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders."
It amazes me how many marketeers don't recognize this and focus on advertizing and communication instead.
 

 
AMA definition of marketing
Pete
The American Marketing Association gives the following definition of marketing:
Marketing is the activity, set of institutions, and proces...
 

 
Marketing
Morwan
I understand marketing is how to know customers needs....
 

 
Marketing and Needs
Anthony Nair
The mother science of marketing is customer "NEEDS"....
 

 
Emotions and Marketing
Dr.Hemjith
All marketing is now focussed on " emotions". Our emotions have already decided before our cognition as to what is good for us....
 

 
3 Key Verbs in the Defintion of Marketing
Phil
Kotler is right to argue that understanding or discerning the customer needs is the starting point. I think however the following definition is most b...
 

 
Marketing Definition by Kotler
Dashrath Prasad
The definition given by Kotler is perfect and it is covering all the aspects of marketing. So I am in favour of Kotler....
 

 
Marketing definition
Mick Huckerby
It may be semantics - but if marketing is the art of identifying and understanding customer needs, the real customer is the 'need' and anything that s...
 

 
Social Marketing
Kabir Hamisu Kura
I am quite in support of Kotler's Definition when considering marketing from commercial point of view. What of
 

 
Marketing is a Religion
Wael seifeldin
Marketing, it is a "religion" to be defined by the experts to the others in order to understand the rules...and act upon it....
 

 
The Shortest Definition of Marketing by Kotler
Bena Dookie-Shah
Kotler, in Marketing Management, 11th Edition, describes what is referred to as the shortest definition of marketing, that is, "
 

 
Kotler's Definition of Marketing lacks Competition
Jamal Ghamari
I think Kotler's definition of marketing disregards competition. If this aspect were incorporated into the definition, it would be perfect....
 

 
What is Marketing
AbdulAzizMomand
Marketing is a total system of business which is to design, price, promote and distribute needs-satisfying products to target markets in order to achi...
 

 
Central Idea of Marketing
Evelyn Mendoza
The central idea of marketing is that a firm or entity will create something of value to one or more customers, who has the ability or capability to b...
 

 
What is Marketing?
Roland Rahal, Manager, Syria, Member
In simple words, marketing is the company's customer manufacturing department. Regardless strategies, tactics, and techniques used in marketing...
 

 
Marketing
Kip Piper, Member
Besides all the text book and academic descriptions of marketing, it seems in my simple mind that marketing is: creating demand where there isn't a...
 

 
What is Marketing in India
VENKATESH, Manager, India, Member
In one of the Indian languages, kannada, maro means "to sell" and katte means "platform". So in that language marketing would mean: a platform to sell...
 

 
Marketing Defined. what is Is, and what it is Not
Fred Page, Partner, United States, Member
Marketing is a way of doing business centered on finding out what the customer wants and delivering it at a profit.
It is not a department...
 

 
Marketing is What the Consumer Needs
VENKATESH, Manager, India, Member
Consumer needs since the times of your ancestors have been the same. The need to move, the need to communicate, the need to till the land, the need fo...
 

 
Marketing Consists of Two Words
Marcel Wiedenbrugge, Consultant, Netherlands, Member
The word marketing consists of two words: to market and to get. Literally marketing is about getting the market. In order to 'get' the market, you hav...
 

 
6 Marketing Insights from Kids
Arun Rao, Manager, India, Member
As marketing professionals, we take our lives a wee bit seriously and we get enamoured with glossy presentations, tons of data on spreadsheets and exh...
 

 
 



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