What is Marketing? (Kotler)

AMA definition of marketing
Pete

The American Marketing Association gives the following definition of marketing:
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
So even AMA missed the point by Kotler, since their definition starts with creating the offerings, not with understanding the needs...

Marketing
Morwan

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Marketing and Needs
Anthony Nair

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Emotions and Marketing
Dr.Hemjith

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3 Key Verbs in the Defintion of Marketing
Phil

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Marketing Definition by Kotler
Dashrath Prasad

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Marketing definition
Mick Huckerby

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Social Marketing
Kabir Hamisu Kura

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Marketing is a Religion
Wael seifeldin

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The Shortest Definition of Marketing by Kotler
Bena Dookie-Shah

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Kotler's Definition of Marketing lacks Competition
Jamal Ghamari

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What is Marketing
AbdulAzizMomand

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Central Idea of Marketing
Evelyn Mendoza

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What is Marketing?
Roland Rahal, Manager, Syria, Member

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Marketing
Kip Piper, Member

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What is Marketing in India
VENKATESH, Manager, India, Member

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Marketing Defined. what is Is, and what it is Not
Fred Page, Partner, United States, Member

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Marketing is What the Consumer Needs
VENKATESH, Manager, India, Member

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Marketing Consists of Two Words
Marcel Wiedenbrugge, Consultant, Netherlands, Member

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6 Marketing Insights from Kids
Arun Rao, Manager, India, Member

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