What is Marketing? (Kotler)

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What is Marketing? (Kotler)
Steven
It was Philip Kotler who said: "Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders."
It amazes me how many marketeers don't recognize this and focus on advertizing and communication instead.
 

 
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Phil
Kotler is right to argue that understanding or dis...
 

 
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Dashrath Prasad
The definition given by Kotler is perfect and it i...
 

 
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Mick Huckerby
It may be semantics - but if marketing is the art ...
 

 
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Kabir Hamisu Kura
I am quite in support of Kotler's Definition when ...
 

 
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Wael seifeldin
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Bena Dookie-Shah
Kotler, in Marketing Management, 11th Edition, des...
 

 
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Jamal Ghamari
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Roland Rahal, Member
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Kip Piper, Member
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Marcel Wiedenbrugge, Member
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