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Steven, US
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What is Marketing? (Kotler)
It was Philip Kotler who said: "Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders."
It amazes me how many marketeers don't recognize this and focus on advertizing and communication instead.
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Pete, US
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AMA definition of marketing
The American Marketing Association gives the following definition of marketing:
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
So even AMA missed the point by Kotler, since their definition starts with creating the offerings, not with understanding the needs...
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Morwan, Sudan
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Anthony Nair, Sri Lanka
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Dr.Hemjith, India
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Emotions and Marketing
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Phil, Can
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3 Key Verbs in the Defintion of Marketing
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Dashrath Prasad, India
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Marketing Definition by Kotler
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Mick Huckerby, France
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Marketing definition
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Kabir Hamisu Kura, Nigeria
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Social Marketing
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Wael seifeldin, Egypt
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Marketing is a Religion
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Bena Dookie-Shah, Trinidad & Tobago
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The Shortest Definition of Marketing by Kotler
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Jamal Ghamari, Malaysia
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Kotler's Definition of Marketing lacks Competition
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AbdulAzizMomand, Afghanistan
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Evelyn Mendoza, Philippines
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Roland Rahal
Manager, Syria
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Kip Piper
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VENKATESH
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Fred Page
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Marketing Defined. what is Is, and what it is Not
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VENKATESH
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Marcel Wiedenbrugge
Consultant, Netherlands
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Arun Rao
Manager, India
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