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What is Marketing? (Kotler)
Steven
It was Philip Kotler who said: "Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders."
It amazes me how many marketeers don't recognize this and focus on advertizing and communication instead.
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AMA definition of marketing
Pete The American Marketing Association gives the following definition of marketing:
Marketing is the activity, set of institutions, and proces...  |
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Marketing
Morwan I understand marketing is how to know customers needs.... |
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Emotions and Marketing
Dr.Hemjith All marketing is now focussed on " emotions". Our emotions have already decided before our cognition as to what is good for us.... |
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Marketing Definition by Kotler
Dashrath Prasad The definition given by Kotler is perfect and it is covering all the aspects of marketing. So I am in favour of Kotler.... |
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Marketing definition
Mick Huckerby It may be semantics - but if marketing is the art of identifying and understanding customer needs, the real customer is the 'need' and anything that s... |
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Social Marketing
Kabir Hamisu Kura I am quite in support of Kotler's Definition when considering marketing from commercial point of view. What of |
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Marketing is a Religion
Wael seifeldin Marketing, it is a "religion" to be defined by the experts to the others in order to understand the rules...and act upon it.... |
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What is Marketing
AbdulAzizMomand Marketing is a total system of business which is to design, price, promote and distribute needs-satisfying products to target markets in order to achi... |
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Central Idea of Marketing
Evelyn Mendoza The central idea of marketing is that a firm or entity will create something of value to one or more customers, who has the ability or capability to b... |
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What is Marketing?
Roland Rahal, Manager, Syria, Member In simple words, marketing is the company's customer manufacturing department. Regardless strategies, tactics, and techniques used in marketing... |
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Marketing
Kip Piper, Member Besides all the text book and academic descriptions of marketing, it seems in my simple mind that marketing is: creating demand where there isn't a... |
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What is Marketing in India
VENKATESH, Manager, India, Member In one of the Indian languages, kannada, maro means "to sell" and katte means "platform". So in that language marketing would mean: a platform to sell... |
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Marketing is What the Consumer Needs
VENKATESH, Manager, India, Member Consumer needs since the times of your ancestors have been the same. The need to move, the need to communicate, the need to till the land, the need fo... |
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Marketing Consists of Two Words
Marcel Wiedenbrugge, Consultant, Netherlands, Member The word marketing consists of two words: to market and to get. Literally marketing is about getting the market. In order to 'get' the market, you hav... |
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6 Marketing Insights from Kids
Arun Rao, Manager, India, Member As marketing professionals, we take our lives a wee bit seriously and we get enamoured with glossy presentations, tons of data on spreadsheets and exh... |
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