What is Marketing? (Kotler)

Marketing and Sales

Forum
Steven, US

What is Marketing? (Kotler)

It was Philip Kotler who said: "Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders."
It amazes me how many marketeers don't recognize this and focus on advertizing and communication instead.

  Pete, US
 

AMA definition of marketing

The American Marketing Association gives the following definition of marketing:
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
So even AMA missed the point by Kotler, since their definition starts with creating the offerings, not with understanding the needs...

  Morwan, Sudan
 

Marketing

I understand marketing is how to know customers ne...

  Anthony Nair, Sri Lanka
 

Marketing and Needs

The mother science of marketing is customer "NEEDS...

  Dr.Hemjith, India
 

Emotions and Marketing

All marketing is now focussed on " emotions". Our...

  Phil, Can
 

3 Key Verbs in the Defintion of Marketing

Kotler is right to argue that understanding or dis...

  Dashrath Prasad, India
 

Marketing Definition by Kotler

The definition given by Kotler is perfect and it i...

  Mick Huckerby, France
 

Marketing definition

It may be semantics - but if marketing is the art ...

  Kabir Hamisu Kura, Nigeria
 

Social Marketing

I am quite in support of Kotler's Definition when ...

  Wael seifeldin, Egypt
 

Marketing is a Religion

Marketing, it is a "religion" to be defined by the...

  Bena Dookie-Shah, Trinidad & Tobago
 

The Shortest Definition of Marketing by Kotler

Kotler, in Marketing Management, 11th Edition, des...

  Jamal Ghamari, Malaysia
 

Kotler's Definition of Marketing lacks Competition

I think Kotler's definition of marketing disregard...

  AbdulAzizMomand, Afghanistan
 

What is Marketing

Marketing is a total system of business which is t...

  Evelyn Mendoza, Philippines
 

Central Idea of Marketing

The central idea of marketing is that a firm or en...

  Roland Rahal
Manager, Syria
 

What is Marketing?

In simple words, marketing is the company's custom...

  Kip Piper
 

Marketing

Besides all the text book and academic description...

  VENKATESH
Manager, India
 

What is Marketing in India

In one of the Indian languages, kannada, maro mean...

  Fred Page
Partner, United States
 

Marketing Defined. what is Is, and what it is Not

Marketing is a way of doing business centered on f...

  VENKATESH
Manager, India
 

Marketing is What the Consumer Needs

Consumer needs since the times of your ancestors h...

  Marcel Wiedenbrugge
Consultant, Netherlands
 

Marketing Consists of Two Words

The word marketing consists of two words: to marke...

  Arun Rao
Manager, India
 

6 Marketing Insights from Kids

As marketing professionals, we take our lives a we...

   

Forum
👀What is Marketing? (Kotler)
Are Monopoly Industries Unaffected by Marketing?
Common Marketing Strategy Mistakes?
Effect of Culture on Marketing Plan
Strategic vs Operational Marketing
What is Green Marketing? Definitions
Marketing Ethics
Tips for Preparing a Business Plan
Do Big Companies Depend too much on Marketing, Finance, Lobbying and Tax Rules?
Radical Marketing Approach
🔥The Role and Value of the Marketing Function
Marketing Communications
Signs of Marketing Weaknesses
Is Marketing Management an Art or a Science?
What is More Important? Sales Volume or After Sales Service?
Marketing Tactics Must be Dynamic
What is Social Media Marketing?
From a Sales-driven Into a Marketing-driven Company
Holistic Marketing
What is Lean Marketing? Definitions
What is Neuromarketing? Definitions
Emergence and Acceleration of the Marketing Profession
Hard and Soft Marketing Styles 😜
Impact of Internet on Marketing
Best Practices
Implementation of Marketing Strategy
Marketing Plan - Key Elements?
Strategic Marketing versus Marketing Strategy?
The Future of Marketing
Why is Marketing Hard? 50 Reasons
Marketing a Company in Decline

Marketing and Sales



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2022 12manage - The Executive Fast Track. V15.8 - Last updated: 1-10-2022. All names of their owners.