What is Marketing? (Kotler)

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Steven
It was Philip Kotler who said: "Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders." It amazes me how many marketeers don't recognize this and focus on advertizing and communication instead. (...) Read more? Sign up for free

  Pete
 

AMA definition of marketing

The American Marketing Association gives the following definition of marketing:
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
So even AMA missed the point by Kotler, since their definition starts with creating the offerings, not with understanding the needs...

  Morwan
 

Marketing

I understand marketing is how to know customers ne (...)

  Anthony Nair
 

Marketing and Needs

The mother science of marketing is customer "NEEDS (...)

  Dr.Hemjith
 

Emotions and Marketing

All marketing is now focussed on " emotions". Our (...)

  Phil
 

3 Key Verbs in the Defintion of Marketing

Kotler is right to argue that understanding or dis (...)

  Dashrath Prasad
 

Marketing Definition by Kotler

The definition given by Kotler is perfect and it i (...)

  Mick Huckerby
 

Marketing definition

It may be semantics - but if marketing is the art (...)

  Kabir Hamisu Kura
 

Social Marketing

I am quite in support of Kotler's Definition when (...)

  Wael seifeldin
 

Marketing is a Religion

Marketing, it is a "religion" to be defined by the (...)

  Bena Dookie-Shah
 

The Shortest Definition of Marketing by Kotler

Kotler, in Marketing Management, 11th Edition, des (...)

  Jamal Ghamari
 

Kotler's Definition of Marketing lacks Competition

I think Kotler's definition of marketing disregard (...)

  AbdulAzizMomand
 

What is Marketing

Marketing is a total system of business which is t (...)

  Evelyn Mendoza
 

Central Idea of Marketing

The central idea of marketing is that a firm or en (...)

  Roland Rahal
Manager, Syria
 

What is Marketing?

In simple words, marketing is the company's custom (...)

  Kip Piper
 

Marketing

Besides all the text book and academic description (...)

  VENKATESH
Manager, India
 

What is Marketing in India

In one of the Indian languages, kannada, maro mean (...)

  Fred Page
Partner, United States
 

Marketing Defined. what is Is, and what it is Not

Marketing is a way of doing business centered on f (...)

  VENKATESH
Manager, India
 

Marketing is What the Consumer Needs

Consumer needs since the times of your ancestors h (...)

  Marcel Wiedenbrugge
Consultant, Netherlands
 

Marketing Consists of Two Words

The word marketing consists of two words: to marke (...)

  Arun Rao
Manager, India
 

6 Marketing Insights from Kids

As marketing professionals, we take our lives a we (...)

 

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