Common Marketing Strategy Mistakes?

Marketing and Sales

Ralitsa Karapetrova, Bulgaria

Common Marketing Strategy Mistakes?

Hi, I am looking for the problems experienced by marketing managers in setting up and implementing marketing strategies. What are the most common mistakes in setting up a marketing strategy?

  Fatma Noureldeen, Egypt

Common Marketing Strategy Mistakes

Time plan: not to stick to the time plan that was set.

Manager, Australia

Typical Marketing Mistakes

Culture: we have to understand well about culture and environment.

  Helen Strong
Business Consultant, South Africa

Common Marketing Strategy Mistakes

- Lack of information and therefore lack of understanding of the potential consumers leading to incorrect positioning or communication strategies.
- Lack of support from top management
- Insufficient resources
- Demotivated sales force

  Stephanie Andoga, Papua New Guinea

Common Marketing Strategy Mistakes

- Coming up with new marketing strategies when previous ones worked well, they may only need updating and improvements to continue working well.
- Using the SMART principle (simple, measurable, achievable, relevant, time based).

  Charles Shillingburg
Director, United States

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