Common Marketing Strategy Mistakes?

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Ralitsa Karapetrova

Common Marketing Strategy Mistakes?

Hi, I am looking for the problems experienced by marketing managers in setting up and implementing marketing strategies. What are the most common mistakes in setting up a marketing strategy?

  Fatma Noureldeen

Common Marketing Strategy Mistakes

Time plan: not to stick to the time plan that was set.

Manager, Australia

Typical Marketing Mistakes

Culture: we have to understand well about culture and environment.

  Helen Strong
Business Consultant, South Africa

Common Marketing Strategy Mistakes

- Lack of information and therefore lack of understanding of the potential consumers leading to incorrect positioning or communication strategies.
- Lack of support from top management
- Insufficient resources
- Demotivated sales force

  Stephanie Andoga

Common Marketing Strategy Mistakes

- Coming up with new marketing strategies when previous ones worked well, they may only need updating and improvements to continue working well.
- Using the SMART principle (simple, measurable, achievable, relevant, time based).

  Charles Shillingburg
Director, United States

Common Marketing Mistakes

One of the most common mistakes is being over conf (...)

Student (University), New Zealand

Common Marketing Mistakes

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  Himanshu Kumar Singh
Student (MBA), India

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  Raunak Yadav

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  Philip Knowles

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  Amit S Verulkar
Manager, India

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  Mihaela Pierova

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  Arif ur Rehman
Professor, Pakistan

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  Rema Viswanathan
Professor, India

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