What is Neuromarketing? Definitions

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Forum 6 RAMYA, India What is Neuromarketing? Definitions I want to know what exactly is neuromarketing or neural marketing? And is it different from any other way of marketing? X Welcome to the Marketing and Sales forum. The topic being discussed here is: "What is Neuromarketing? Definitions". Sign up now to gain access. It's easy and 100% free. Log in   Comments Sort by date Sort by rating Rating   4 Himanshu Kumar Singh Student (MBA), India   Neural Marketing or Neuromarketing The word 'neuromarketing' was coined by Ale Smidt in 2002. Neuromarketing is a new field of marketing in which marketers study the consumers' sensorimotor, cognitive & affective response to marketing stimuli with the help of technology like functional magnetic resonance imaging. It is used for measuring changes in activity in a part of brain and checking heartbeat, respiratory rate and galvanic skin response. It can be more useful than a mere verbal answer to the question 'Do you like this product?'. Such answer will not always be the truth because of cognitive bias. Neuro marketing helps a marketer to understand the reaction of consumer, whether it is the color of packaging, the sound of box when shaken or an idea that he is having. Some things his co-consumers may not have. Marketers learn why a consumer takes a particular decision and which part of his brain is telling him to do this.   1 Charles Gacheru Mwangi Lecturer, Kenya   How Neuromarketing Works Neuro-marketing is a new discipline that applies neuroscience in marketing. Neuromarketing uses meth... Sign up   1 Anonymous   Why Neuromarketing. Reasons Collecting information on how the target market would respond to a product is the first step involve... Sign up   Leave a comment Share your knowledge or experience

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Marketing and Sales

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