What is Neural Marketing? Definitions

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Forum New Topic RAMYA student, India What is Neural Marketing? Definitions I want to know what exactly is neural marketing? And is it different from any other way of marketing? X Welcome to the Marketing forum. The topic of this particular discussion is: "What is Neural Marketing? Definitions". Please register now to read all responses and to join this discussion yourself. Log in   Himanshu Kumar Singh Student (MBA), India   Neural Marketing or Neuromarketing The word 'neuromarketing' was coined by Ale Smidt in 2002. Neuromarketing is a new field of marketing in which marketers study the consumers' sensorimotor, cognitive & affective response to marketing stimuli with the help of technology like functional magnetic resonance imaging. It is used for measuring changes in activity in a part of brain and checking heartbeat, respiratory rate and galvanic skin response. It can be more useful than a mere verbal answer to the question 'Do you like this product?'. Such answer will not always be the truth because of cognitive bias. Neuro marketing helps a marketer to understand the reaction of consumer, whether it is the color of packaging, the sound of box when shaken or an idea that he is having. Some things his co-consumers may not have. Marketers learn why a consumer takes a particular decision and which part of his brain is telling him to do this.   Charles Gacheru Mwangi Lecturer, Kenya   How Neuromarketing Works Neuro-marketing is a new discipline that applies n (...) Participate and leave a comment Exchanging your ideas stimulates your personal and professional development. And you can help other people! Please motivate your point of view. You can still edit your comment for 3 hours. Share your opinion, knowledge and experience or ask a question (sign up for free first) Start a new forum topic

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