The Future of Marketing

Marketing > Best Practices Premium

The Future of Marketing
Henk, Netherlands
What is the future of marketing? A Dutch marketing magazine (Tijdschrift voor Marketing, October 2007) reported that the position of the marketing function in corporations is poor:
- Finance, HRM, and Strategy are more important, and Sales is seen as more accountable for hard results.
- Marketeers in the Netherlands are merely focused on creativity, dealing with advertising and promotion, branding, positioning and customer satisfaction measurements. Marketeers do no no longer make it to the top.
I wonder, is this trend global?

FutureSign up
Andre Antonio de Sousa Lopes, Portugal
Marketing is the soul of any organization. No mark...

The Future of MarketingSign up
Muhammad Umar Hashmi, UAE
Marketing is strategically a very crucial departme...

Is there a future for marketing?Sign up
Conway Maluleke, RSA
Is there a future for marketing? Are we able to gr...

The Future of Marketing is GreenSign up
Amir Atarodian, Iran
Marketing science belongs to every moment and all ...

Future of Marketing: New ToolsSign up
Frederick Hamnett, Business Consultant, Italy
The basic principles of marketing will not change ...

How Technology Will Affect MarketingSign up
oodaye pazal, Entrepreneur, Mauritius
The FUTURE OF MARKETING will be interactive...

Future of Marketing is Very Bright IndeedSign up
J S Broca, Teacher, India
Only through marketing the customer will know abou...

Marketing and Its Role in the OrganisationSign up
Marcel Wiedenbrugge, Consultant, Netherlands
The answer to your question depends on how you loo...

Marketing is Everywhere, Therefore Unavoidable!Sign up
Rema Viswanathan, Professor, India
Marketing is omnipresent! Today every individual n...

Only Marketing Make Profit for OrganizationSign up
ANDI NUR BAU MASSEPE, Lecturer, Indonesia
Peter Drucker said only marketing and innovation m...


  Do you wish to study further? You can learn more from the summary, forum, discussions, lessons, courses, training, instructions, expert tips, best practices and education sources. Register.  

More on Marketing


Best Practices
Expert Tips


About 12manage | Advertising | Link to us / Cite us | Privacy | Terms of Service
2018 12manage - The Executive Fast Track. V14.1 - Last updated: 18-3-2018. All names of their owners.