The Future of Marketing




Marketing and Sales

Best Practices
63
Henk, Netherlands

The Future of Marketing

What is the future of marketing? A Dutch marketing magazine (Tijdschrift voor Marketing, October 2007) reported that the position of the marketing function in corporations is poor:
- Finance, HRM, and Strategy are more important, and Sales is seen as more accountable for hard results.
- Marketeers in the Netherlands are merely focused on creativity, dealing with advertising and promotion, branding, positioning and customer satisfaction measurements. Marketeers do no no longer make it to the top.
I wonder, is this trend global?
 

Rating

 
1
Andre Antonio de Sousa Lopes, Portugal
 

Future

Marketing is the soul of any organization. No marketing no future.

 
0
Muhammad Umar Hashmi, UAE
 

The Future of Marketing

Marketing is strategically a very crucial department. Without marketing its like "you are looking for a black cat in a dark room which is not there"

 
0
Conway Maluleke, RSA
 

Is there a future for marketing?

Is there a future for marketing? Are we able to grow this concept that started out as a simple produ... Sign up

 
4
Amir Atarodian, Iran
 

The Future of Marketing is Green

Marketing science belongs to every moment and all the era. We can not ignore the importance of marke... Sign up

 
2
Frederick Hamnett
Business Consultant, Italy
 

Future of Marketing: New Tools

The basic principles of marketing will not change because they fundamentals are "common sense princi... Sign up

 
3
oodaye pazal
Entrepreneur, Mauritius
 

How Technology Will Affect Marketing

The FUTURE OF MARKETING will be interactive and customer driven through social media and other inter... Sign up

 
2
J S Broca
Teacher, India
 

Future of Marketing is Very Bright Indeed

Only through marketing the customer will know about the latest products/services and if he is intere... Sign up

 
1
Marcel Wiedenbrugge
Consultant, Netherlands
 

Marketing and Its Role in the Organisation

The answer to your question depends on how you look at organizations. From a holistic point of view,... Sign up

 
0
Rema Viswanathan
Professor, India
 

Marketing is Everywhere, Therefore Unavoidable!

Marketing is omnipresent! Today every individual no matter what he or she is doing has a personal br... Sign up

 
1
ANDI NUR BAU MASSEPE
Lecturer, Indonesia
 

Only Marketing Make Profit for Organization

Peter Drucker said only marketing and innovation make the profit for the organization. How can any ... Sign up

   

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