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The Future of Marketing
Henk
What is the future of marketing? A Dutch marketing magazine (Tijdschrift voor Marketing, October 2007) reported that the position of the marketing function in corporations is poor:
- Finance, HRM, and Strategy are more important, and Sales is seen as more accountable for hard results.
- Marketeers in the Netherlands are merely focused on creativity, dealing with advertising and promotion, branding, positioning and customer satisfaction measurements. Marketeers do no no longer make it to the top.
I wonder, is this trend global?
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Future
Andre Antonio de Sousa Lopes Marketing is the soul of any organization. No marketing no future....  |
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The Future of Marketing
Muhammad Umar Hashmi Marketing is strategically a very crucial department. Without marketing its like "you are looking for a black cat in a dark room which is not there"... |
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Is there a future for marketing?
Conway Maluleke Is there a future for marketing? Are we able to grow this concept that started out as a simple product display to the core of a business strategy? Sho... |
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The Future of Marketing is Green
Amir Atarodian Marketing science belongs to every moment and all the era. We can not ignore the importance of marketing in our organizations. Maybe some new techniqu... |
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Future of Marketing: New Tools
Frederick Hamnett, Business Consultant, Italy, Member The basic principles of marketing will not change because they fundamentals are "common sense principles" (Alfred Sloan's teaches).
What WILL ch... |
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How Technology Will Affect Marketing
oodaye pazal, Entrepreneur, Mauritius, Member The FUTURE OF MARKETING will be interactive and customer driven through social media and other interactive internet based communicati... |
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Future of Marketing is Very Bright Indeed
J S Broca, Teacher, India, Member Only through marketing the customer will know about the latest products/services and if he is interested, he will approach/contact the organisation or... |
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Marketing and Its Role in the Organisation
Marcel Wiedenbrugge, Consultant, Netherlands, Member The answer to your question depends on how you look at organizations. From a holistic point of view, marketing cannot do without sales, finance, HR, e... |
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Marketing is Everywhere, Therefore Unavoidable!
Rema Viswanathan, Professor, India, Member Marketing is omnipresent! Today every individual no matter what he or she is doing has a personal brand identity that is often packaged and presented ... |
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Only Marketing Make Profit for Organization
ANDI NUR BAU MASSEPE, Lecturer, Indonesia, Member Peter Drucker said only marketing and innovation make the profit for the organization.
How can any company make profits without excellent marketi... |
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