The Future of Marketing


 
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The Future of Marketing
Henk
What is the future of marketing? A Dutch marketing magazine (Tijdschrift voor Marketing, October 2007) reported that the position of the marketing function in corporations is poor:
- Finance, HRM, and Strategy are more important, and Sales is seen as more accountable for hard results.
- Marketeers in the Netherlands are merely focused on creativity, dealing with advertising and promotion, branding, positioning and customer satisfaction measurements. Marketeers do no no longer make it to the top.
I wonder, is this trend global?
 

 
Future
Andre Antonio de Sousa Lopes
Marketing is the soul of any organization. No marketing no future....Sign up
 

 
The Future of Marketing
Muhammad Umar Hashmi
Marketing is strategically a very crucial department. Without marketing its like "you are looking for a black cat in a dark room which is not there"...Sign up
 

 
Is there a future for marketing?
Conway Maluleke
Is there a future for marketing? Are we able to grow this concept that started out as a simple product display to the core of a business strategy? Sho...Sign up
 

 
The Future of Marketing is Green
Amir Atarodian
Marketing science belongs to every moment and all the era. We can not ignore the importance of marketing in our organizations. Maybe some new techniqu...Sign up
 

 
Future of Marketing: New Tools
Frederick Hamnett, Business Consultant, Italy, Member
The basic principles of marketing will not change because they fundamentals are "common sense principles" (Alfred Sloan's teaches).
What WILL ch...Sign up
 

 
How Technology Will Affect Marketing
oodaye pazal, Entrepreneur, Mauritius, Member
The FUTURE OF MARKETING will be interactive and customer driven through social media and other interactive internet based communicati...Sign up
 

 
Future of Marketing is Very Bright Indeed
J S Broca, Teacher, India, Member
Only through marketing the customer will know about the latest products/services and if he is interested, he will approach/contact the organisation or...Sign up
 

 
Marketing and Its Role in the Organisation
Marcel Wiedenbrugge, Consultant, Netherlands, Member
The answer to your question depends on how you look at organizations. From a holistic point of view, marketing cannot do without sales, finance, HR, e...Sign up
 

 
Marketing is Everywhere, Therefore Unavoidable!
Rema Viswanathan, Professor, India, Member
Marketing is omnipresent! Today every individual no matter what he or she is doing has a personal brand identity that is often packaged and presented ...Sign up
 

 
Only Marketing Make Profit for Organization
ANDI NUR BAU MASSEPE, Lecturer, Indonesia, Member
Peter Drucker said only marketing and innovation make the profit for the organization.
How can any company make profits without excellent marketi...Sign up
 

 
 



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