The Future of Marketing

The Future of Marketing

What is the future of marketing? A Dutch marketing magazine (Tijdschrift voor Marketing, October 2007) reported that the position of the marketing function in corporations is poor:
- Finance, HRM, and Strategy are more important, and Sales is seen as more accountable for hard results.
- Marketeers in the Netherlands are merely focused on creativity, dealing with advertising and promotion, branding, positioning and customer satisfaction measurements. Marketeers do no no longer make it to the top.
I wonder, is this trend global?

		Comments Sort by date Sort by rating Rating
		1 Andre Antonio de Sousa Lopes, Portugal
	Future Marketing is the soul of any organization. No marketing no future.

		0 Muhammad Umar Hashmi, UAE
	The Future of Marketing Marketing is strategically a very crucial department. Without marketing its like "you are looking for a black cat in a dark room which is not there"

		0 Conway Maluleke, RSA
	Is there a future for marketing? Is there a future for marketing? Are we able to grow this concept that started out as a simple produ... Sign up

		4 Amir Atarodian, Iran
	The Future of Marketing is Green Marketing science belongs to every moment and all the era. We can not ignore the importance of marke... Sign up

		2 Frederick Hamnett Business Consultant, Italy
	Future of Marketing: New Tools The basic principles of marketing will not change because they fundamentals are "common sense princi... Sign up

		3 oodaye pazal Entrepreneur, Mauritius
	How Technology Will Affect Marketing The FUTURE OF MARKETING will be interactive and customer driven through social media and other inter... Sign up

		2 J S Broca Teacher, India
	Future of Marketing is Very Bright Indeed Only through marketing the customer will know about the latest products/services and if he is intere... Sign up

		1 Marcel Wiedenbrugge Consultant, Netherlands
	Marketing and Its Role in the Organisation The answer to your question depends on how you look at organizations. From a holistic point of view,... Sign up

		0 Rema Viswanathan Professor, India
	Marketing is Everywhere, Therefore Unavoidable! Marketing is omnipresent! Today every individual no matter what he or she is doing has a personal br... Sign up

		1 ANDI NUR BAU MASSEPE Lecturer, Indonesia
	Only Marketing Make Profit for Organization Peter Drucker said only marketing and innovation make the profit for the organization. How can any ... Sign up