The Future of Marketing

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The Future of Marketing
Henk
What is the future of marketing? A Dutch marketing magazine (Tijdschrift voor Marketing, October 2007) reported that the position of the marketing function in corporations is poor:
- Finance, HRM, and Strategy are more important, and Sales is seen as more accountable for hard results.
- Marketeers in the Netherlands are merely focused on creativity, dealing with advertising and promotion, branding, positioning and customer satisfaction measurements. Marketeers do no no longer make it to the top.
I wonder, is this trend global?
 

 
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Andre Antonio de Sousa Lopes
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Muhammad Umar Hashmi
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Conway Maluleke
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Amir Atarodian
Marketing science belongs to every moment and all ...
 

 
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Frederick Hamnett, Member
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oodaye pazal, Member
The FUTURE OF MARKETING will be interactive...
 

 
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J S Broca, Member
Only through marketing the customer will know abou...
 

 
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Marcel Wiedenbrugge, Member
The answer to your question depends on how you loo...
 

 
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Rema Viswanathan, Member
Marketing is omnipresent! Today every individual n...
 

 
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ANDI NUR BAU MASSEPE, Member
Peter Drucker said only marketing and innovation m...
 

 
 

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