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The Future of Marketing
Henk
What is the future of marketing? A Dutch marketing magazine (Tijdschrift voor Marketing, October 2007) reported that the position of the marketing function in corporations is poor:
- Finance, HRM, and Strategy are more important, and Sales is seen as more accountable for hard results.
- Marketeers in the Netherlands are merely focused on creativity, dealing with advertising and promotion, branding, positioning and customer satisfaction measurements. Marketeers do no no longer make it to the top.
I wonder, is this trend global? (...) Read more? Sign up for free
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Future
Andre Antonio de Sousa Lopes Marketing is the soul of any organization. No marketing no future.
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The Future of Marketing
Muhammad Umar Hashmi Marketing is strategically a very crucial department. Without marketing its like "you are looking for a black cat in a dark room which is not there"
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