The Future of Marketing

The Future of Marketing

What is the future of marketing? A Dutch marketing magazine (Tijdschrift voor Marketing, October 2007) reported that the position of the marketing function in corporations is poor:
- Finance, HRM, and Strategy are more important, and Sales is seen as more accountable for hard results.
- Marketeers in the Netherlands are merely focused on creativity, dealing with advertising and promotion, branding, positioning and customer satisfaction measurements. Marketeers do no no longer make it to the top.
I wonder, is this trend global?

		Andre Antonio de Sousa Lopes, Portugal
	Future Marketing is the soul of any organization. No marketing no future.

		Muhammad Umar Hashmi, UAE
	The Future of Marketing Marketing is strategically a very crucial department. Without marketing its like "you are looking for a black cat in a dark room which is not there"

		Conway Maluleke, RSA
	Is there a future for marketing? Is there a future for marketing? Are we able to gr...

		Amir Atarodian, Iran
	The Future of Marketing is Green Marketing science belongs to every moment and all ...

		Frederick Hamnett Business Consultant, Italy
	Future of Marketing: New Tools The basic principles of marketing will not change ...

		oodaye pazal Entrepreneur, Mauritius
	How Technology Will Affect Marketing The FUTURE OF MARKETING will be interactive and cu...

		J S Broca Teacher, India
	Future of Marketing is Very Bright Indeed Only through marketing the customer will know abou...

		Marcel Wiedenbrugge Consultant, Netherlands
	Marketing and Its Role in the Organisation The answer to your question depends on how you loo...

		Rema Viswanathan Professor, India
	Marketing is Everywhere, Therefore Unavoidable! Marketing is omnipresent! Today every individual n...

		ANDI NUR BAU MASSEPE Lecturer, Indonesia
	Only Marketing Make Profit for Organization Peter Drucker said only marketing and innovation m...