The Future of Marketing

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Marketing > Best Practices > The Future of Marketing

The Future of Marketing
Henk
What is the future of marketing? A Dutch marketing magazine (Tijdschrift voor Marketing, October 2007) reported that the position of the marketing function in corporations is poor:
- Finance, HRM, and Strategy are more important, and Sales is seen as more accountable for hard results.
- Marketeers in the Netherlands are merely focused on creativity, dealing with advertising and promotion, branding, positioning and customer satisfaction measurements. Marketeers do no no longer make it t... Read more? Sign up for free
 

 
Future
Andre Antonio de Sousa Lopes
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The Future of Marketing
Muhammad Umar Hashmi
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Is there a future for marketing?
Conway Maluleke
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The Future of Marketing is Green
Amir Atarodian
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Future of Marketing: New Tools
Frederick Hamnett, Business Consultant, Italy, Member
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How Technology Will Affect Marketing
oodaye pazal, Entrepreneur, Mauritius, Member
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Future of Marketing is Very Bright Indeed
J S Broca, Teacher, India, Member
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Marketing and Its Role in the Organisation
Marcel Wiedenbrugge, Consultant, Netherlands, Member
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Marketing is Everywhere, Therefore Unavoidable!
Rema Viswanathan, Professor, India, Member
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Only Marketing Make Profit for Organization
ANDI NUR BAU MASSEPE, Lecturer, Indonesia, Member
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