What is Green Marketing? Definitions
What is green marketing? I need any researches regarding the green marketing subject.
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Raquel Chu, Philippines
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What is Green Marketing?
Green marketing refers to the process of selling products and/or services based on their environmental benefits. Such a product or service may be environmentally friendly in itself or produced and/or packaged in an environmentally friendly way.
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Andy Perkins, United States
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Green Marketing and Greenwashing
Another important dimension to consider with green marketing is the overall track record of the company with respect to environmental activities and issues.
'Greenwashing' is a term used to describe superficial attempts to use green marketing strategies when, in fact, the company or brand doing so has little credibility with the environmental community.
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Rahul Agarwala, India
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Green Marketing is Picking Up
Green marketing is really picking up and companies are adopting this strategy of green marketing. Green marketing means marketing of those products which are environmentally safe. Companies like Videocon, Panasonic and Nokia are adopting green marketing.
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