What is Green Marketing? Definitions

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warda wannous, logistics manager, Syria
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  Raquel Chu
 

What is Green Marketing?

Green marketing refers to the process of selling products and/or services based on their environmental benefits. Such a product or service may be environmentally friendly in itself or produced and/or packaged in an environmentally friendly way.

  Andy Perkins
 

Green Marketing and Greenwashing

Another important dimension to consider with green marketing is the overall track record of the company with respect to environmental activities and issues.
'Greenwashing' is a term used to describe superficial attempts to use green marketing strategies when, in fact, the company or brand doing so has little credibility with the environmental community.

  Rahul Agarwala, India
 

Green Marketing is Picking Up

Green marketing is really picking up and companies are adopting this strategy of green marketing. Green marketing means marketing of those products which are environmentally safe. Companies like Videocon, Panasonic and Nokia are adopting green marketing.

  Sanjay Pandey, Student (MBA), India
 

Green Marketing. Definition, Objectives and Examples

Green marketing is environment friendly, sustainab (...)

  Z.Lamraidi, Student (Other), Morocco
 

Green Marketing

Green marketing is the development and distributio (...)

  rishikeshkumar, Professor, India
 

Basics of Green Marketing

Green marketing refers to the process of selling p (...)

  Jaap de Jonge, Editor, Netherlands
 

Green Marketing and Sustainable Marketing

I would say it is the practice of using claims abo (...)

  Jaap de Jonge, Editor, Netherlands
 

Convincing the Green Consumer

With the climate crisis on top of mind, consumer a (...)

  Tendekai Dzinamarira, Business School Marketer, Zimbabwe
 

Typology of Green Marketing Firms

Both external factors like green economic rewards, (...)

 
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