What is Green Marketing? Definitions

What is Green Marketing?
Raquel Chu
Green marketing refers to the process of selling products and/or services based on their environmental benefits. Such a product or service may be environmentally friendly in itself or produced and/or packaged in an environmentally friendly way.

Green Marketing and Greenwashing
Andy Perkins
Another important dimension to consider with green marketing is the overall track record of the company with respect to environmental activities and issues.
'Greenwashing' is a term used to describe superficial attempts to use green marketing strategies when, in fact, the company or brand doing so has little credibility with the environmental community.

Green Marketing is Picking Up
Rahul Agarwala, India, Member
Green marketing is really picking up and companies are adopting this strategy of green marketing. Green marketing means marketing of those products which are environmentally safe. Companies like Videocon, Panasonic and Nokia are adopting green marketing.

Green Marketing. Definition, Objectives and Examples
Sanjay Pandey, Student (MBA), India, Member
Green marketing is environment friendly, sustainable and socially responsible marketing.
There are two major objectives of green marketing:
- Improved environmental quality
- Customer satisfaction
Some examples of Green Marketing include: McDonald's restaurant's napkins, bags are made of recycled paper.
Coca-Cola pumped syrup directly from tank instead of plastic which saved 68 million pound/year.
Philips has launched the ‘super long life’ bulb which saves up 20% energy.
HP has promised to cut its global energy uses 20% by 2010.
To accomplish this reduction, HP has announced plans to deliver energy-efficient products and services.
These are some examples of the green marketing done by organizations.

Green Marketing
Z.Lamraidi, Student (Other), Morocco, Member
Green marketing is the development and distribution of eco-friendly, or environmentally friendly, goods – for example, washing powder that is not harmful to the environment.

Basics of Green Marketing
rishikeshkumar, Professor, India, Member
Green marketing refers to the process of selling products and/or services based on their environmental benefits. Such a product or service may be environmentally friendly in itself or produced and/or packaged in an environmentally friendly way.
The obvious assumption of green marketing is that potential consumers will view a product or service's "greenness" as a benefit and base their buying decision accordingly. The not-so-obvious assumption of green marketing is that consumers will be willing to pay more for green products than they would for a less-green comparable alternative product - an assumption that, in my opinion, has not been proven conclusively.
While green marketing is growing greatly as increasing numbers of consumers are willing to back their environmental consciousnesses with their dollars, it can be dangerous. The public tends to be skeptical of green claims to begin with and companies can seriously damage their brands and their sales if a green claim is discovered to be false or contradicted by a company's other products or practices. Presenting a product or service as green when it's not is called green washing.
Green marketing can be a very powerful marketing strategy though when it's done right.

Green Marketing and Sustainable Marketing
Jaap de Jonge, Editor, Netherlands
I would say it is the practice of using claims about a product's environmental "friendliness" in order to promote a product or service.
You can also refer to a recent topic by Anneke Zwart on Sustainable Advertising and Marketing which explores the question: how can the advertisement/marketing sector become more sustainable?