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warda wannous, logistics manager, Syria
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What is green marketing? I need any researches regarding the green marketing subject. (...) Read more? Sign up for free
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Raquel Chu
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What is Green Marketing?
Green marketing refers to the process of selling products and/or services based on their environmental benefits. Such a product or service may be environmentally friendly in itself or produced and/or packaged in an environmentally friendly way.
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Andy Perkins
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Green Marketing and Greenwashing
Another important dimension to consider with green marketing is the overall track record of the company with respect to environmental activities and issues.
'Greenwashing' is a term used to describe superficial attempts to use green marketing strategies when, in fact, the company or brand doing so has little credibility with the environmental community.
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Rahul Agarwala, India
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Green Marketing is Picking Up
Green marketing is really picking up and companies are adopting this strategy of green marketing. Green marketing means marketing of those products which are environmentally safe. Companies like Videocon, Panasonic and Nokia are adopting green marketing.
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Sanjay Pandey, Student (MBA), India
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Green Marketing. Definition, Objectives and Examples
Green marketing is environment friendly, sustainab (...)
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Z.Lamraidi, Student (Other), Morocco
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Green Marketing
Green marketing is the development and distributio (...)
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rishikeshkumar, Professor, India
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Basics of Green Marketing
Green marketing refers to the process of selling p (...)
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Jaap de Jonge, Editor, Netherlands
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Green Marketing and Sustainable Marketing
I would say it is the practice of using claims abo (...)
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Jaap de Jonge, Editor, Netherlands
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Convincing the Green Consumer
With the climate crisis on top of mind, consumer a (...)
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Tendekai Dzinamarira, Business School Marketer, Zimbabwe
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Typology of Green Marketing Firms
Both external factors like green economic rewards, (...)
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