What is Green Marketing? Definitions

What is Green Marketing?
Raquel Chu

Green marketing refers to the process of selling products and/or services based on their environmental benefits. Such a product or service may be environmentally friendly in itself or produced and/or packaged in an environmentally friendly way.

Green Marketing and Greenwashing
Andy Perkins

Another important dimension to consider with green marketing is the overall track record of the company with respect to environmental activities and issues.
'Greenwashing' is a term used to describe superficial attempts to use green marketing strategies when, in fact, the company or brand doing so has little credibility with the environmental community.

Green Marketing is Picking Up
Rahul Agarwala, India, Member

Green marketing is really picking up and companies are adopting this strategy of green marketing. Green marketing means marketing of those products which are environmentally safe. Companies like Videocon, Panasonic and Nokia are adopting green marketing.

Green Marketing. Definition, Objectives and Examples
Sanjay Pandey, Student (MBA), India, Member

(...)

Green Marketing
Z.Lamraidi, Student (Other), Morocco, Member

(...)

Basics of Green Marketing
rishikeshkumar, Professor, India, Member

(...)

Green Marketing and Sustainable Marketing
Jaap de Jonge, Editor, Netherlands

(...)

Convincing the Green Consumer
Jaap de Jonge, Editor, Netherlands

(...)