What is Green Marketing? Definitions

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warda wannous
logistics manager, Syria

What is Green Marketing? Definitions

What is green marketing? I need any researches regarding the green marketing subject.

  Raquel Chu

What is Green Marketing?

Green marketing refers to the process of selling products and/or services based on their environmental benefits. Such a product or service may be environmentally friendly in itself or produced and/or packaged in an environmentally friendly way.

  Andy Perkins

Green Marketing and Greenwashing

Another important dimension to consider with green marketing is the overall track record of the company with respect to environmental activities and issues.
'Greenwashing' is a term used to describe superficial attempts to use green marketing strategies when, in fact, the company or brand doing so has little credibility with the environmental community.

  Rahul Agarwala

Green Marketing is Picking Up

Green marketing is really picking up and companies are adopting this strategy of green marketing. Green marketing means marketing of those products which are environmentally safe. Companies like Videocon, Panasonic and Nokia are adopting green marketing.

  Sanjay Pandey
Student (MBA), India

Green Marketing. Definition, Objectives and Examples

Green marketing is environment friendly, sustainab (...)

Student (Other), Morocco

Green Marketing

Green marketing is the development and distributio (...)

Professor, India

Basics of Green Marketing

Green marketing refers to the process of selling p (...)

  Jaap de Jonge
Editor, Netherlands

Green Marketing and Sustainable Marketing

I would say it is the practice of using claims abo (...)

  Jaap de Jonge
Editor, Netherlands

Convincing the Green Consumer

With the climate crisis on top of mind, consumer a (...)

  Tendekai Dzinamarira
Manager, Zimbabwe

Typology of Green Marketing Firms

Both external factors like green economic rewards, (...)

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