What is Green Marketing? Definitions

      
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			              Marketing > Best Practices > What is Green Marketing? Definitions
			            
			            	What is Green Marketing? Definitions
warda wannous, logistics manager, Syria, Member
			            
	          		What is green marketing? I need any researches regarding the green marketing subject. (...) Read more? Sign up for free

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			                  	What is Green Marketing?

		                  		Raquel Chu
												
													Green marketing refers to the process of selling products and/or services based on their environmental benefits. Such a product or service may be environmentally friendly in itself or produced and/or packaged in an environmentally friendly way.
				                
			                  	Green Marketing and Greenwashing

		                  		Andy Perkins
												
													Another important dimension to consider with green marketing is the overall track record of the company with respect to environmental activities and issues. 

'Greenwashing' is a term used to describe superficial attempts to use green marketing strategies when, in fact, the company or brand doing so has little credibility with the environmental community.
				                
			                  	Green Marketing is Picking Up

		                  		Rahul Agarwala, India, Member
												
													Green marketing is really picking up and companies are adopting this strategy of green marketing. Green marketing means marketing of those products which are environmentally safe. Companies like Videocon, Panasonic and Nokia are adopting green marketing.
				                
			                  	Green Marketing. Definition, Objectives and Examples

		                  		Sanjay Pandey, Student (MBA), India, Member
												
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			                  	Green Marketing

		                  		Z.Lamraidi, Student (Other), Morocco, Member
												
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			                  	Basics of Green Marketing

		                  		rishikeshkumar, Professor, India, Member
												
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			                  	Green Marketing and Sustainable Marketing

		                  		Jaap de Jonge, Editor, Netherlands
												
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			                  	Convincing the Green Consumer

		                  		Jaap de Jonge, Editor, Netherlands
												
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