Green Marketing. Definition, Objectives and Examples
Sanjay Pandey, Student (MBA), India, Member
Green marketing is environment friendly, sustainable and socially responsible marketing.
There are two major objectives of green marketing
- Improved environmental quality
- Customer satisfaction
Some examples of Green Marketing
McDonald's restaurant's napkins, bags are made of recycled paper.
Coca-Cola pumped syrup directly from tank instead of plastic which saved 68 million pound/year.
Philips has launched the ‘super long life’ bulb which saves up 20% energy.
HP has promised to cut its global energy uses 20% by 2010.
To accomplish this reduction, HP has announced plans to deliver energy-efficient products and services.
These are some examples of the green marketing done by organizations.