Marketing Communications as the Nerve of Marketing

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Bassem Albaba
Business Consultant, Austria

Marketing Communications as the Nerve of Marketing

Dear all! Do you have some comments on marketing communications as it is called the nerve of marketing, because it is getting directly in touch with your target group!

Business, India

Marketing Communication Channels

Marketing communication is one of the nerves of marketing these days. As we live in an age where computers and mobile phones are common, these can be used as one of the best weapons for communication in all fields including marketing.
I feel it is the right communication to the right customer what it is all about.
Emails and regular advertising messages still play a vital role in marketing too.


Why Marketing Communication is Key

Marketing communication is a key factor to address the consumer's post market segmentation. The issue of how to communicate is critical looking into the segment you want to target. The method can range from a complicated TV ad campaign for complex products to road shows for condoms.
You just can't live without communicating the attributes of the product to your target groups.

Consultant, United Kingdom

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