Marketing Communications

Marketing and Sales


Bassem Albaba
Business Consultant, Austria

Marketing Communications

Dear all! Do you have some comments on marketing communications as it is called the nerve of marketing, because it is getting directly in touch with your target group!


Business, India

Marketing Communication Channels

Marketing communication is one of the nerves of marketing these days. As we live in an age where computers and mobile phones are common, these can be used as one of the best weapons for communication in all fields including marketing.
I feel it is the right communication to the right customer what it is all about.
Emails and regular advertising messages still play a vital role in marketing too.

Goutham, India

Why Marketing Communication is Key

Marketing communication is a key factor to address the consumer's post market segmentation. The issue of how to communicate is critical looking into the segment you want to target. The method can range from a complicated TV ad campaign for complex products to road shows for condoms.
You just can't live without communicating the attributes of the product to your target groups.

Consultant, United Kingdom

3 Phases in Marketing Communications

You should look at MarComm with a wider view than just the product. Marketing Communication is all ... Sign up

Manohar, India

Marketing Communication

Culture and technology both play an important role in marketing communications.... Sign up

Ronja Larsson
Student (University), Sweden

Integrated Marketing Communication

What does integrated marketing communication mean?... Sign up

Bassem Albaba
Business Consultant, Austria

Integrated Marketing Communications (IMC)

Integrated marketing communication is the basic concept under which a company carefully integrates a... Sign up

Uditha Liyanage, Sri Lanka

Role of Marketing Communication

Marketing communication is not the" nerve" of marketing. The customer is. Marketing communication a... Sign up

Bassem Albaba
Business Consultant, Austria

Marketing Communication Role

I believe that marketing communication is the “nerve” of marketing, because it is the driving force ... Sign up

Jaap de Jonge
Editor, Netherlands

Marketing Communication Mix

See here how the marketing communication mix fits in the marketing mix.... Sign up


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Marketing and Sales

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