Consumer Buying Process

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Marketing > Forum > Consumer Buying Process

Consumer Buying Process
Nada Tadros, Student, Canada, Member
Any info on the consumer buying process?
 

 
Consumer Buying Process
chandan rawat, India, Member
We can understand consumer buying process in this way:
- Recognition of need
- Identify the alternative to fullfill that need
- Making decision after Evaluating alternatives
- Purchase that particular product & services
- Post purchase behaviour... Reaction after useing that product or services. (good experience or bad experience).
 

 
Consumer Buying Process
Gowthami P, Student, India, Member
Hi, there are certain factors that influence consumer buying behaviour
Like consumers may be either individuals or households
Based on the service or product they need they'll buy it.
It can be of many types.
They may get influenced by their own, or by external factors, neighbours etc. It varies from product to service.
It is also based upon their disposable income and their needs.
So if you understand all above things properly you can easily understand the consumer buying process.
Major thing is you must be able to differentiate the type of need that's all.
 

 
Consumer Buying Process
Dumsile Nkambule, Professor, Swaziland, Member
The consumer buying process has 5 stages or steps:
- need recognition
- information search
- evaluation of alternatives
- purchase
- post purchase stage.
 

     
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