Effect of Culture on Marketing Plan

      
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		            		Irna, Pakistan
			            
Effect of Culture on Marketing Plan

	          		How do culture, subculture and core values effect the marketing plan?
				      
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						            	Gagandeep
Student (MBA), India
												
				                The Effect of Culture on Marketing

													Marketing needs to know and cater for the needs of people.

And clearly, people are bound within their traditions & culture, so the marketing plan has to be such that it aligns with the people's mindset.
				                
										              0

						            	Le My
Student (University), Viet Nam
												
				                Influence of Culture on Marketing

													I am also interested in this topic. Could you mind helping me for this topic and give me some examples of companies to analyze...

Thank you!
				                
										              1

						            	Leigh Cowan
CEO, Australia
												
				                Culture Eats Strategy for Breakfast?

													Naive, arrogant, ignorant entrepreneurs often claim "culture eats strategy for breakfast!" They are right - for a short time - but only in small, zealous organisations.

Culture needs to be managed... No left to run riot... Marketing needs to evoke culture, not via versa!
				                
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						            	Dr.Abu-Gieseisa
Consultant, Sudan
												
				                The Element of Culture and Adapting to Cultural Differences

													Review the work of Philip Harris & Moran, the authors of Managing Culture Differences (1987). They gave some ideas to reduce the tension of of cultural upset, especially when faced by marketers, and in its blockage process of the culture, when it comes to mould an influence the marketing plan.
				                
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