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Irna, Pakistan
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Effect of Culture on Marketing Plan
How do culture, subculture and core values effect the marketing plan?
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Gagandeep
Student (MBA), India
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The Effect of Culture on Marketing
Marketing needs to know and cater for the needs of people.
And clearly, people are bound within their traditions & culture, so the marketing plan has to be such that it aligns with the people's mindset.
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Le My
Student (University), Viet Nam
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Influence of Culture on Marketing
I am also interested in this topic. Could you mind helping me for this topic and give me some examples of companies to analyze...
Thank you!
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Leigh Cowan
CEO, Australia
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Culture Eats Strategy for Breakfast?
Naive, arrogant, ignorant entrepreneurs often claim "culture eats strategy for breakfast!" They are right - for a short time - but only in small, zealous organisations.
Culture needs to be managed... No left to run riot... Marketing needs to evoke culture, not via versa!
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Dr.Abu-Gieseisa
Consultant, Sudan
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The Element of Culture and Adapting to Cultural Differences
Review the work of Philip Harris & Moran, the authors of Managing Culture Differences (1987). They gave some ideas to reduce the tension of of cultural upset, especially when faced by marketers, and in its blockage process of the culture, when it comes to mould an influence the marketing plan.
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