Effect of Culture on Marketing Plan

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Irna

Effect of Culture on Marketing Plan

How do culture, subculture and core values effect the marketing plan?

  Gagandeep
Student (MBA), India
 

The Effect of Culture on Marketing

Marketing needs to know and cater for the needs of people.
And clearly, people are bound within their traditions & culture, so the marketing plan has to be such that it aligns with the people's mindset.

  Le My
Student (University), Viet Nam
 

Influence of Culture on Marketing

I am also interested in this topic. Could you mind helping me for this topic and give me some examples of companies to analyze...
Thank you!

  Leigh Cowan
CEO, Australia
 

Culture Eats Strategy for Breakfast?

Naive, arrogant, ignorant entrepreneurs often claim "culture eats strategy for breakfast!" They are right - for a short time - but only in small, zealous organisations.
Culture needs to be managed... No left to run riot... Marketing needs to evoke culture, not via versa!

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