Effect of Culture on Marketing Plan

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Marketing > Forum > Effect of Culture on Marketing Plan

Effect of Culture on Marketing Plan
Irna
How do culture, subculture and core values effect the marketing plan?
 

 
The Effect of Culture on Marketing
Gagandeep, Student (MBA), India, Member
Marketing needs to know and cater for the needs of people.
And clearly, people are bound within their traditions & culture, so the marketing plan has to be such that it aligns with the people's mindset.
 

 
Influence of Culture on Marketing
Le My, Student (University), Viet Nam, Member
I am also interested in this topic. Could you mind helping me for this topic and give me some examples of companies to analyze...
Thank you!
 

 
Culture Eats Strategy for Breakfast?
Leigh Cowan, Management Consultant, Australia, Member
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