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Effect of Culture on Marketing Plan

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Marketing and Sales

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Irna, Pakistan

Effect of Culture on Marketing Plan

How do culture, subculture and core values effect the marketing plan?
 

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2
Gagandeep
Student (MBA), India
 

The Effect of Culture on Marketing

Marketing needs to know and cater for the needs of people.
And clearly, people are bound within their traditions & culture, so the marketing plan has to be such that it aligns with the people's mindset.

 
0
Le My
Student (University), Viet Nam
 

Influence of Culture on Marketing

I am also interested in this topic. Could you mind helping me for this topic and give me some examples of companies to analyze...
Thank you!

 
1
Leigh Cowan
CEO, Australia
 

Culture Eats Strategy for Breakfast?

Naive, arrogant, ignorant entrepreneurs often claim "culture eats strategy for breakfast!" They are right - for a short time - but only in small, zealous organisations.
Culture needs to be managed... No left to run riot... Marketing needs to evoke culture, not via versa!

 
0
Dr.Abu-Gieseisa
Consultant, Sudan
 

The Element of Culture and Adapting to Cultural Differences

Review the work of Philip Harris & Moran, the authors of Managing Culture Differences (1987). They gave some ideas to reduce the tension of of cultural upset, especially when faced by marketers, and in its blockage process of the culture, when it comes to mould an influence the marketing plan.

 

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top

More on Marketing and Sales:
Methods, Models and Theories
Discussion Topics
topic Implementation of Marketing Strategy
topic Marketing Plan - Key Elements?
topic Strategic Marketing versus Marketing Strategy?
topic The Future of Marketing
topic Why is Marketing Hard? 50 Reasons
topic What is Marketing? (Kotler)
topic Are Monopoly Industries Unaffected by Marketing?
topic Marketing a Company in Decline
topic Common Marketing Strategy Mistakes?
👀Effect of Culture on Marketing Plan
topic Strategic vs Operational Marketing
topic What is Green Marketing? Definitions
topic Do Big Companies Depend Too Much on Marketing, Finance, Lobbying and Tax Rules?
topic Marketing Ethics
🔥 Authentic and Transparent Marketing
topic Tips for Preparing a Business Plan
topic Radical Marketing Approach
topic The Role and Value of the Marketing Function
topic Marketing Communications
topic Signs of Marketing Weaknesses
topic Is Marketing Management an Art or a Science?
topic What is More Important? Sales Volume or After Sales Service?
topic Marketing Tactics Must be Dynamic
topic What is Social Media Marketing?
topic From a Sales-driven Into a Marketing-driven Company
topic Holistic Marketing
topic What is Lean Marketing? Definitions
topic What is Neuromarketing? Definitions
topic Emergence and Acceleration of the Marketing Profession
topic Hard and Soft Marketing Styles 😜
topic Impact of Internet on Marketing
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