Effect of Culture on Marketing Plan

The Effect of Culture on Marketing
Gagandeep, Student (MBA), India, Member

Marketing needs to know and cater for the needs of people.
And clearly, people are bound within their traditions & culture, so the marketing plan has to be such that it aligns with the people's mindset.

Influence of Culture on Marketing
Le My, Student (University), Viet Nam, Member

I am also interested in this topic. Could you mind helping me for this topic and give me some examples of companies to analyze...
Thank you!

Culture Eats Strategy for Breakfast?
Leigh Cowan, Management Consultant, Australia, Member

Naive, arrogant, ignorant entrepreneurs often claim "culture eats strategy for breakfast!" They are right - for a short time - but only in small, zealous organisations.
Culture needs to be managed... No left to run riot... Marketing needs to evoke culture, not via versa!