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Irna
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How do culture, subculture and core values effect the marketing plan? (...) Read more? Sign up for free
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Gagandeep, Student (MBA), India
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The Effect of Culture on Marketing
Marketing needs to know and cater for the needs of people.
And clearly, people are bound within their traditions & culture, so the marketing plan has to be such that it aligns with the people's mindset.
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Le My, Student (University), Viet Nam
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Influence of Culture on Marketing
I am also interested in this topic. Could you mind helping me for this topic and give me some examples of companies to analyze...
Thank you!
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Leigh Cowan, CEO, Australia
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Culture Eats Strategy for Breakfast?
Naive, arrogant, ignorant entrepreneurs often claim "culture eats strategy for breakfast!" They are right - for a short time - but only in small, zealous organisations.
Culture needs to be managed... No left to run riot... Marketing needs to evoke culture, not via versa!
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