Strategic vs Operational Marketing

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Marketing > Best Practices > Strategic vs Operational Marketing

Strategic vs Operational Marketing
Rachael
What are the differences between operational and strategic marketing and some examples of these differences? I can't find the answer anywhere.
 

 
Answer:
Waseem
Itís simply the difference between short term (operational) and long term (strategic) in marketing planning.
 

 
Operational vs. Strategic
Christopher Schwand
Generally, the duration of the planning perspective makes the difference (long term orientation vs. "everyday" marketing agenda). Hence it is also possible to distuingish tasks in primarily strategic and operational. My list for you here would include:
Strategic Marketing:
- Marketing environment
- Strategic Marketing Management
- Market Research
- Consumer Behaviour
- B2B
- Market Segmentation
- Internationalisation
Operational Marketing:
- Product
- Price
- Place
- Promotion
- Services
- Internet
Hope this helps a little.
 

 
Strategic vs Operational Plans
mehdi zaribaf, management , Iran, Member
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Operational versus Strategic Marketing
Garry Pasiona, Manager, Member
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Thanks So Much Mr Christopher Schwand
Elio Petti, Student (University), Italy, Member
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Operational versus Strategic Marketing
Sneha Jain, Analyst, India, Member
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