Strategic vs Operational Marketing

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Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.     Log in Marketing > Best Practices > Strategic vs Operational Marketing Strategic vs Operational Marketing Rachael What are the differences between operational and strategic marketing and some examples of these differences? I can't find the answer anywhere. (...) Read more? Sign up for free Please register now to read all responses and to join this discussion yourself. It's easy and 100% free. Sign up for free     Log in   Answer: Waseem   It’s simply the difference between short term (operational) and long term (strategic) in marketing planning.   Operational vs. Strategic Christopher Schwand   Generally, the duration of the planning perspective makes the difference (long term orientation vs. "everyday" marketing agenda). Hence it is also possible to distuingish tasks in primarily strategic and operational. My list for you here would include: Strategic Marketing: - Marketing environment - Strategic Marketing Management - Market Research - Consumer Behaviour - B2B - Market Segmentation - Internationalisation Operational Marketing: - Product - Price - Place - Promotion - Services - Internet Hope this helps a little.   Strategic vs Operational Plans mehdi zaribaf, management , Iran, Member   (...)   Operational versus Strategic Marketing Garry Pasiona, Manager, Member   (...)   Thanks So Much Mr Christopher Schwand Elio Petti, Student (University), Italy, Member   (...)   Operational versus Strategic Marketing Sneha Jain, Analyst, India, Member   (...)

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