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In the best practices section you will find the best forum discussions within this knowledge area.
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Strategic vs Operational Marketing
Rachael
What are the differences between operational and strategic marketing and some examples of these differences?
I can't find the answer anywhere.
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Answer:
Waseem It’s simply the difference between short term (operational) and long term (strategic) in marketing planning.... 
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Operational vs. Strategic
Christopher Schwand Generally, the duration of the planning perspective makes the difference ( long term orientation vs. "everyday" marketing agenda). Hence it is a...
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Strategic vs Operational Plans
mehdi zaribaf, management , Iran, Member A strategic plan is related to aligning the organization to its environment in the long term. So it emphasizes effectiveness (doing the right t...
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Operational versus Strategic Marketing
Garry Pasiona, Manager, Member 'Operational' is routinely, something that is commonly done, or a solution to existing problems.
"Strategic" means breaking new grounds, identify...
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Operational versus Strategic Marketing
Sneha Jain, Analyst, India, Member - Strategic objectives are long-term organizational goals that help to convert a mission statement from a broad vision into more specific plans and pr...
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