Strategic vs Operational Marketing

Answer:
Waseem

It’s simply the difference between short term (operational) and long term (strategic) in marketing planning.

Operational vs. Strategic
Christopher Schwand

Generally, the duration of the planning perspective makes the difference (long term orientation vs. "everyday" marketing agenda). Hence it is also possible to distuingish tasks in primarily strategic and operational. My list for you here would include:
Strategic Marketing:
- Marketing environment
- Strategic Marketing Management
- Market Research
- Consumer Behaviour
- B2B
- Market Segmentation
- Internationalisation
Operational Marketing:
- Product
- Price
- Place
- Promotion
- Services
- Internet
Hope this helps a little.

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Thanks So Much Mr Christopher Schwand
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