Strategic vs Operational Marketing

      
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		            		Rachael, UK
			            
Strategic vs Operational Marketing

	          		What are the differences between operational and strategic marketing and some examples of these differences?
I can't find the answer anywhere.
				      
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						            	Waseem, Jordan
												
				                Answer:

													It’s simply the difference between short term (operational) and long term (strategic) in marketing planning.
				                
										              7

						            	Christopher Schwand, Austria
												
				                Operational versus Strategic

													Generally, the duration of the planning perspective makes the difference (long term orientation vs. "everyday" marketing agenda). Hence it is also possible to distuingish tasks in primarily strategic and operational. My list for you here would include:
Strategic Marketing:

- Marketing environment

- Strategic Marketing Management

- Market Research

- Consumer Behaviour

- B2B

- Market Segmentation

- Internationalisation
Operational Marketing:

- Product

- Price

- Place

- Promotion

- Services

- Internet

Hope this helps a little.
				                
										              2

						            	mehdi zaribaf
management , Iran
												
				                Strategic vs Operational Plans

													A strategic plan is related to aligning the organization to its environment in the long term. So it ... Sign up
				              
										              0

						            	Garry Pasiona
Manager
												
				                Operational versus Strategic Marketing

													'Operational' is routinely, something that is commonly done, or a solution to existing problems.
"S... Sign up
				              
										              1

						            	Elio Petti
Student (University), Italy
												
				                Thanks So Much Mr Christopher Schwand

													@Christopher Schwand:  If University lessons were as clear as your explanation, everything would be ... Sign up
				              
										              0

						            	Sneha Jain
Analyst, India
												
				                Operational versus Strategic Marketing

													- Strategic objectives are long-term organizational goals that help to convert a mission statement f... Sign up
				              
										              1

						            	Leigh Cowan
CEO, Australia
												
				                Difference Between Operational and Strategic Marketing

													@Garry Pasiona: in conclusion, there is a massive difference between operational and strategic marke... Sign up
				              
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