Strategic vs Operational Marketing

Marketing and Sales

Rachael, UK

Strategic vs Operational Marketing

What are the differences between operational and strategic marketing and some examples of these differences? I can't find the answer anywhere.


Waseem, Jordan


Itís simply the difference between short term (operational) and long term (strategic) in marketing planning.

Christopher Schwand, Austria

Operational versus Strategic

Generally, the duration of the planning perspective makes the difference (long term orientation vs. "everyday" marketing agenda). Hence it is also possible to distuingish tasks in primarily strategic and operational. My list for you here would include:
Strategic Marketing:
- Marketing environment
- Strategic Marketing Management
- Market Research
- Consumer Behaviour
- B2B
- Market Segmentation
- Internationalisation
Operational Marketing:
- Product
- Price
- Place
- Promotion
- Services
- Internet
Hope this helps a little.

mehdi zaribaf
management , Iran

Strategic vs Operational Plans

A strategic plan is related to aligning the organization to its environment in the long term. So it ... Sign up

Garry Pasiona

Operational versus Strategic Marketing

'Operational' is routinely, something that is commonly done, or a solution to existing problems. "S... Sign up

Elio Petti
Student (University), Italy

Thanks So Much Mr Christopher Schwand

@Christopher Schwand: If University lessons were as clear as your explanation, everything would be ... Sign up

Sneha Jain
Analyst, India

Operational versus Strategic Marketing

- Strategic objectives are long-term organizational goals that help to convert a mission statement f... Sign up

Leigh Cowan
CEO, Australia

Difference Between Operational and Strategic Marketing

@Garry Pasiona: in conclusion, there is a massive difference between operational and strategic marke... Sign up


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