Strategic vs Operational Marketing

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Marketing > Best Practices

Rachael
What are the differences between operational and strategic marketing and some examples of these differences? I can't find the answer anywhere. (...) Read more? Sign up for free

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  Waseem
 

Answer:

Itís simply the difference between short term (operational) and long term (strategic) in marketing planning.

  Christopher Schwand
 

Operational vs. Strategic

Generally, the duration of the planning perspective makes the difference (long term orientation vs. "everyday" marketing agenda). Hence it is also possible to distuingish tasks in primarily strategic and operational. My list for you here would include:
Strategic Marketing:
- Marketing environment
- Strategic Marketing Management
- Market Research
- Consumer Behaviour
- B2B
- Market Segmentation
- Internationalisation
Operational Marketing:
- Product
- Price
- Place
- Promotion
- Services
- Internet
Hope this helps a little.

  mehdi zaribaf, management , Iran
 

Strategic vs Operational Plans

A strategic plan is related to aligning the organi (...)

  Garry Pasiona, Manager
 

Operational versus Strategic Marketing

'Operational' is routinely, something that is comm (...)

  Elio Petti, Student (University), Italy
 

Thanks So Much Mr Christopher Schwand

@: If University lessons were as clear as your ex (...)

  Sneha Jain, Analyst, India
 

Operational versus Strategic Marketing

- Strategic objectives are long-term organizationa (...)

 
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