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Strategic vs Operational Marketing
Rachael
What are the differences between operational and strategic marketing and some examples of these differences?
I can't find the answer anywhere.
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Answer:
Waseem It’s simply the difference between short term (operational) and long term (strategic) in marketing planning.
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Operational vs. Strategic
Christopher Schwand Generally, the duration of the planning perspective makes the difference ( long term orientation vs. "everyday" marketing agenda). Hence it is also possible to distuingish tasks in primarily strategic and operational. My list for you here would include:
Strategic Marketing:
- Marketing environment
- Strategic Marketing Management
- Market Research
- Consumer Behaviour
- B2B
- Market Segmentation
- Internationalisation
Operational Marketing:
- Product
- Price
- Place
- Promotion
- Services
- Internet
Hope this helps a little.
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