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Rachael
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Strategic vs Operational Marketing
What are the differences between operational and strategic marketing and some examples of these differences?
I can't find the answer anywhere.
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Waseem
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Answer:
It’s simply the difference between short term (operational) and long term (strategic) in marketing planning.
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Christopher Schwand
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Operational versus Strategic
Generally, the duration of the planning perspective makes the difference (long term orientation vs. "everyday" marketing agenda). Hence it is also possible to distuingish tasks in primarily strategic and operational. My list for you here would include:
Strategic Marketing:
- Marketing environment
- Strategic Marketing Management
- Market Research
- Consumer Behaviour
- B2B
- Market Segmentation
- Internationalisation
Operational Marketing:
- Product
- Price
- Place
- Promotion
- Services
- Internet
Hope this helps a little.
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Elio Petti
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Thanks So Much Mr Christopher Schwand
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