Strategic vs Operational Marketing

Marketing and Sales

Rachael, UK

Strategic vs Operational Marketing

What are the differences between operational and strategic marketing and some examples of these differences? I can't find the answer anywhere.

  Waseem, Jordan


Itís simply the difference between short term (operational) and long term (strategic) in marketing planning.

  Christopher Schwand, Austria

Operational versus Strategic

Generally, the duration of the planning perspective makes the difference (long term orientation vs. "everyday" marketing agenda). Hence it is also possible to distuingish tasks in primarily strategic and operational. My list for you here would include:
Strategic Marketing:
- Marketing environment
- Strategic Marketing Management
- Market Research
- Consumer Behaviour
- B2B
- Market Segmentation
- Internationalisation
Operational Marketing:
- Product
- Price
- Place
- Promotion
- Services
- Internet
Hope this helps a little.

  mehdi zaribaf
management , Iran

Strategic vs Operational Plans

A strategic plan is related to aligning the organi...

  Garry Pasiona

Operational versus Strategic Marketing

'Operational' is routinely, something that is comm...

  Elio Petti
Student (University), Italy

Thanks So Much Mr Christopher Schwand

@Christopher Schwand: If University lessons were ...

  Sneha Jain
Analyst, India

Operational versus Strategic Marketing

- Strategic objectives are long-term organizationa...

  Leigh Cowan
CEO, Australia

Difference Between Operational and Strategic Marketing

@Garry Pasiona: in conclusion, there is a massive ...


Marketing and Sales

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