Linking Consumer behaviour with Marketing

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Surya

Linking Consumer behaviour with Marketing

I have a small question.. If we could really link the consumer behavior and marketing ... we are assuming that the marketeer is capable of understanding the consumer psyche. I have a strong contention here, if a marketeer was so capable to understand human psychology, then forget marketing, we wont have problems existing on planet earth!

  Girish
 

Understanding Consumer Psyche

You are right in saying that it is not possible to understand the human psyche completely, but that is not necessary for a marketer either; one can not deny that there are certain patterns which a similar group of consumers follow up to some extent and understanding those is very useful in marketing...

  Maxin
 

The Mind of the Consumer

Marketing is not an exact science.

  Shobhit
 

Understanding Psyche

The psyche of consumer is not the same in all circumstances. It changes, with his needs and experiences. What a marketeer does is (s)he predicts the reaction of the masses, observes carefully. It's just a prediction and the more you hit the bulls eye, the better you are.

  Ramkishan Rajan
 

Psychology and Consumer Behavior

Hi Surya, To begin with, understanding the total (...)

  Addae Michael
 

Why Marketing is Focusing on Customer Behaviour

A group of people sharing similar needs constitute (...)

  Mohanned
Tunisia
 

Marketing Science

To respond to this question, it's necessary to bel (...)

  bright tiki
Business School Marketer, Zimbabwe
 

Understanding Consumer Behaviour is Helpful in Marketing

The idea behind understanding consumer behavior is (...)

  Ken Robb
Student (MBA), United States
 

Marketing is More Than Just Consumer Behavior

Even if we could fully understand why people do wh (...)

  Manoj Sahay
Consultancy, India
 

Predicting the Unpredictable is Understanding the Consumer Behaviour

It is quite true the each individual is unique how (...)

  Charles Gacheru Mwangi
Lecturer, Kenya
 

Linking Consumer Behaviour with Marketing

Marketing can be defined as a process of anticipat (...)

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