Linking Consumer behaviour with Marketing

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Linking Consumer behaviour with Marketing

I have a small question.. If we could really link the consumer behavior and marketing ... we are assuming that the marketeer is capable of understanding the consumer psyche. I have a strong contention here, if a marketeer was so capable to understand human psychology, then forget marketing, we wont have problems existing on planet earth!


Understanding Consumer Psyche

You are right in saying that it is not possible to understand the human psyche completely, but that is not necessary for a marketer either; one can not deny that there are certain patterns which a similar group of consumers follow up to some extent and understanding those is very useful in marketing...


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The psyche of consumer is not the same in all circumstances. It changes, with his needs and experiences. What a marketeer does is (s)he predicts the reaction of the masses, observes carefully. It's just a prediction and the more you hit the bulls eye, the better you are.

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