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In the forum section you will find recent discussions within this knowledge area.
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Linking Consumer behaviour with Marketing
Surya
I have a small question.. If we could really link the consumer behavior and marketing ... we are assuming that the marketeer is capable of understanding the consumer psyche. I have a strong contention here, if a marketeer was so capable to understand human psychology, then forget marketing, we wont have problems existing on planet earth!
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Understanding consumer psyche
Girish U are right in saying that it is not possible to understand human psyche completely, but it is not necessary for a marketer either; one can not deny t... 
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Understanding Psyche
Shobhit The psyche of consumer is not the same in all circumstances. It changes, with his needs and experiences.
What a marketeer does is (s)he predicts the ...
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Psychology and Consumer Behavior
Ramkishan Rajan Hi Surya,
To begin with, understanding the psychology of the consumer isn't exactly what consumer behavior seeks to achieve, Rather, it provides a se...
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Linking customer behaviour with marketing
Addae Michael A group of people sharing similar needs constitutes a market. Therefore, a business entity exists because there is a need to satisfy. Customers as sop...
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Marketing Science
Mohanned, Tunisia, Member To respond to this question, it’s necessary to believe in marketing science. This science depends on other sciences like psychology, sociology and phi...
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Linking Consumer Behaviour with Marketing
bright tiki, Business School Marketer, Zimbabwe, Member The idea behind understanding consumer behavior is for a marketeer to reduce uncertainty and be one step ahead of a consumer. Remember the role to ant...
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Linking Consumer Behavior with Marketing
Ken Robb, Student (MBA), United States, Member Even if we could fully understand why people do what they do, or why they purchase what they buy, marketing is still needed as an understanding how a ...
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