Linking Consumer behaviour with Marketing



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Linking Consumer behaviour with Marketing
I have a small question.. If we could really link the consumer behavior and marketing ... we are assuming that the marketeer is capable of understanding the consumer psyche. I have a strong contention here, if a marketeer was so capable to understand human psychology, then forget marketing, we wont have problems existing on planet earth! (...) Read more? Sign up for free

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Understanding consumer psyche
U are right in saying that it is not possible to understand human psyche completely, but it is not necessary for a marketer either; one can not deny that there are certain patterns which a similar group of consumers follow upto some extent and knowing that solves a lot of problems in marketing...

The Mind of the Consumer
Marketing is not an exact science.

Understanding Psyche
The psyche of consumer is not the same in all circumstances. It changes, with his needs and experiences. What a marketeer does is (s)he predicts the reaction of the masses, observes carefully. It's just a prediction and the more you hit the bulls eye, the better you are.

Psychology and Consumer Behavior
Ramkishan Rajan


Marketing Science
Mohanned, Tunisia, Member

Linking Consumer Behaviour with Marketing
bright tiki, Business School Marketer, Zimbabwe, Member

Linking Consumer Behavior with Marketing
Ken Robb, Student (MBA), United States, Member

Predicting the Unpredictable is Understanding the Consumer Behaviour
Manoj Sahay, Consultancy, India, Member


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