Linking Consumer behaviour with Marketing

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Marketing > Forum > Linking Consumer behaviour with Marketing

Linking Consumer behaviour with Marketing
Surya
I have a small question.. If we could really link the consumer behavior and marketing ... we are assuming that the marketeer is capable of understanding the consumer psyche. I have a strong contention here, if a marketeer was so capable to understand human psychology, then forget marketing, we wont have problems existing on planet earth!
 

 
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Psychology and Consumer Behavior
Ramkishan Rajan
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Linking customer behaviour with marketing
Addae Michael
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Marketing Science
Mohanned, Tunisia, Member
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Linking Consumer Behaviour with Marketing
bright tiki, Business School Marketer, Zimbabwe, Member
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Linking Consumer Behavior with Marketing
Ken Robb, Student (MBA), United States, Member
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Manoj Sahay, Consultancy, India, Member
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