Linking Consumer behaviour with Marketing

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Linking Consumer behaviour with Marketing
I have a small question.. If we could really link the consumer behavior and marketing ... we are assuming that the marketeer is capable of understanding the consumer psyche. I have a strong contention here, if a marketeer was so capable to understand human psychology, then forget marketing, we wont have problems existing on planet earth! ...Sign up

Understanding consumer psyche
U are right in saying that it is not possible to understand human psyche completely, but it is not necessary for a marketer either; one can not deny t...Sign up

The Mind of the Consumer
Marketing is not an exact science....Sign up

Understanding Psyche
The psyche of consumer is not the same in all circumstances. It changes, with his needs and experiences. What a marketeer does is (s)he predicts the ...Sign up

Psychology and Consumer Behavior
Ramkishan Rajan
Hi Surya, To begin with, understanding the psychology of the consumer isn't exactly what consumer behavior seeks to achieve, Rather, it provides a se...Sign up

Linking customer behaviour with marketing
Addae Michael
A group of people sharing similar needs constitutes a market. Therefore, a business entity exists because there is a need to satisfy. Customers as sop...Sign up

Marketing Science
Mohanned, Tunisia, Member
To respond to this question, itís necessary to believe in marketing science. This science depends on other sciences like psychology, sociology and phi...Sign up

Linking Consumer Behaviour with Marketing
bright tiki, Business School Marketer, Zimbabwe, Member
The idea behind understanding consumer behavior is for a marketeer to reduce uncertainty and be one step ahead of a consumer. Remember the role to ant...Sign up

Linking Consumer Behavior with Marketing
Ken Robb, Student (MBA), United States, Member
Even if we could fully understand why people do what they do, or why they purchase what they buy, marketing is still needed as an understanding how a ...Sign up

Predicting the Unpredictable is Understanding the Consumer Behaviour
Manoj Sahay, Consultancy, India, Member
It is quite true the each individual is unique however having said so, still we see certain common traits based out of culture, economic factors, psyc...Sign up


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