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Surya
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I have a small question.. If we could really link the consumer behavior and marketing ... we are assuming that the marketeer is capable of understanding the consumer psyche. I have a strong contention here, if a marketeer was so capable to understand human psychology, then forget marketing, we wont have problems existing on planet earth!
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Girish
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Understanding Consumer Psyche
You are right in saying that it is not possible to understand the human psyche completely, but that is not necessary for a marketer either; one can not deny that there are certain patterns which a similar group of consumers follow up to some extent and understanding those is very useful in marketing...
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Maxin
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The Mind of the Consumer
Marketing is not an exact science.
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Shobhit
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Understanding Psyche
The psyche of consumer is not the same in all circumstances. It changes, with his needs and experiences.
What a marketeer does is (s)he predicts the reaction of the masses, observes carefully. It's just a prediction and the more you hit the bulls eye, the better you are.
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Ramkishan Rajan
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Psychology and Consumer Behavior
Hi Surya,
To begin with, understanding the total (...)
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Addae Michael
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Why Marketing is Focusing on Customer Behaviour
A group of people sharing similar needs constitute (...)
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Mohanned, Tunisia
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Marketing Science
To respond to this question, it's necessary to bel (...)
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bright tiki, Business School Marketer, Zimbabwe
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Understanding Consumer Behaviour is Helpful in Marketing
The idea behind understanding consumer behavior is (...)
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Ken Robb, Student (MBA), United States
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Marketing is More Than Just Consumer Behavior
Even if we could fully understand why people do wh (...)
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Manoj Sahay, Consultancy, India
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Predicting the Unpredictable is Understanding the Consumer Behaviour
It is quite true the each individual is unique how (...)
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Charles Gacheru Mwangi, Lecturer, Kenya
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Linking Consumer Behaviour with Marketing
Marketing can be defined as a process of anticipat (...)
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