Linking Consumer behaviour with Marketing

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Marketing > Best Practices > Linking Consumer behaviour with Marketing

Linking Consumer behaviour with Marketing
Surya
I have a small question.. If we could really link the consumer behavior and marketing ... we are assuming that the marketeer is capable of understanding the consumer psyche. I have a strong contention here, if a marketeer was so capable to understand human psychology, then forget marketing, we wont have problems existing on planet earth! (...) Read more? Sign up for free

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  Understanding Consumer Psyche
Girish
  You are right in saying that it is not possible to understand the human psyche completely, but that is not necessary for a marketer either; one can not deny that there are certain patterns which a similar group of consumers follow up to some extent and understanding those is very useful in marketing...

  The Mind of the Consumer
Maxin
  Marketing is not an exact science.

  Understanding Psyche
Shobhit
  The psyche of consumer is not the same in all circumstances. It changes, with his needs and experiences. What a marketeer does is (s)he predicts the reaction of the masses, observes carefully. It's just a prediction and the more you hit the bulls eye, the better you are.

  Psychology and Consumer Behavior
Ramkishan Rajan
  (...)


  Marketing Science
Mohanned, Tunisia, Member
  (...)

  Understanding Consumer Behaviour is Helpful in Marketing
bright tiki, Business School Marketer, Zimbabwe, Member
  (...)

  Marketing is More Than Just Consumer Behavior
Ken Robb, Student (MBA), United States, Member
  (...)

  Predicting the Unpredictable is Understanding the Consumer Behaviour
Manoj Sahay, Consultancy, India, Member
  (...)

  Linking Consumer Behaviour with Marketing
Charles Gacheru Mwangi, Lecturer, Kenya, Member
  (...)

   
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