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Linking Consumer behaviour with Marketing
Surya
I have a small question.. If we could really link the consumer behavior and marketing ... we are assuming that the marketeer is capable of understanding the consumer psyche. I have a strong contention here, if a marketeer was so capable to understand human psychology, then forget marketing, we wont have problems existing on planet earth!
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Understanding consumer psyche
Girish U are right in saying that it is not possible to understand human psyche completely, but it is not necessary for a marketer either; one can not deny that there are certain patterns which a similar group of consumers follow upto some extent and knowing that solves a lot of problems in marketing...
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Understanding Psyche
Shobhit The psyche of consumer is not the same in all circumstances. It changes, with his needs and experiences.
What a marketeer does is (s)he predicts the reaction of the masses, observes carefully. It's just a prediction and the more you hit the bulls eye, the better you are.
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