The Study of Consumer Behaviour
Srihari The study of consumer behaviour helps firms to align their product / service offerings to the strongest consumer signals.
Because not all factors of consumer behaviour match together with company offerings, it is important to map/chart what matches to what to achieve efficient and effective sales.
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Osama, Student (University), New Zealand, Member The study of consumer behaviour emphasises the importance of studying how individuals make a purchase decision.
It is particularly concerned with psychological and sociocultural variables that influence people to purchase a product.
Dr.Abu-Gieseisa, Consultant, Sudan, Member To enable good marketing practices, first of all you will begin to explore the needs and wants, thus the main parameter is to study the sociology of potential customer, and to select the suitable solutions to satisfy the needs.