Product Mix and Pricing

Marketing

 
Marketing > Forum

New Topic


A Kahnesky
Analyst, Denmark
WHAT IS A PRODUCT MIX? MEANING The Product Mix, also called: "Product Assortment", or: "Product Portfolio" is the complete set of product lines or items (see Product Hierarchy for more information) offered by the seller for sale to the customer. A company's product mix can be characterized by a number of dimensions: WIDTH: Also called the BREADTH, it refers to the number of product lines offered by the firm. For example, P&G has several product lines such as Baby care, Hair care, Detergents, Oral care, etc. LENGTH: This refers to the total number of items in the firm's product mix. For example, a firm with 4 product lines and 5 products within each line has a product mix length of 20 (i.e. 4 x 5). DEPTH: This refers to the number of items offered by the firm in each product line. For example, under the Detergents product line, P&G offers variants such as Tide (1946), Cheer (1950), Bold (1965), etc. CONSISTENCY: This refers to how closely the product l (...) Read more? Sign up for free

  Anonymous
 

Product Mix Strategy

A start-up firm usually starts out with a product (...)

 

More on Marketing
Forum
Strategic vs Operational Marketing
Marketing Weaknesses
Marketing Strategy Must be Dynamic
Change your Company from Sales Driven into Marketing Driven
Product Mix and Pricing
What is Neural Marketing? Definitions
Emergence and Acceleration of the Marketing Profession
Hard and Soft Marketing Styles... :-)
🔥Holistic Marketing
Impact of Internet on Marketing
How to Attract Companies for a Marketing Firm?
PITA Measurement model?
Product Hierarchy
Six Deadly Small Business Marketing Mistakes
Consumer Buying Process
I Love Marketing. Marketing is to love
Linking Consumer behaviour with Marketing
What is B2B? Precise Definition of B2B
International Marketing
Best Practices
Marketing Implementation
Marketing plan - Key elements?
Strategic Marketing versus Marketing Strategy?
The Future of Marketing
What is Marketing? (Kotler)
Are Monopoly Industries Unaffected by Marketing?
Why is Marketing Hard?
Marketing a Company in Decline
Common Marketing Strategy Mistakes?
Effect of Culture on Marketing Plan
What is Green Marketing? Definitions
The Study of Consumer Behaviour
Effect of Culture on Market Plan
Marketing Ethics are Forgotten
Tips for Preparing a Business Plan
Do Big Companies Depend too much on Marketing, Finance, Lobbying and Tax Rules?
Radical Marketing Approach
Marketing Communications as the Nerve of Marketing
Is Marketing Management an Art or a Science?
Starting a new plant in Romania
What is More Important in Marketing? Sales Volume or After Sales Service?
What is Social Media Marketing?
What is Lean Marketing? Definitions
Notify your students

Copy this into your study materials:

and add a hyperlink to:

Link to this discussion

Copy this HTML code to your web site:


Marketing

 


About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2021 12manage - The Executive Fast Track. V15.7 - Last updated: 24-1-2021. All names of their owners.