Starting a new plant in Romania

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Marketing > Best Practices > Starting a new plant in Romania

Starting a new plant in Romania
Joost
At the moment I'm working on my thesis. The main question is, is it interesting for the greenery b.v. to open a new plant in Romania. (trade in fruit and vegetables) At the moment we import for example melons from brazil, and we transport them to romania, but perhaps it's much more interesting to do straight import in constanta (port in RO) on the other hand we can better and faster help our customers over there so perhaps we can do more business. I'm looking for a model that is usefull and compatible with this subject for my thesis. Thanks for helping!
 

 
Feasibility
Niks
Dear Mr.Joost what you are suggesting is absolutely correct. But one thing you should find out: why was this not done till now. Maybe the trading rules are different or maybe there are some other constraints which are preventing it. We should try to look from a trading and feasibility point of view. Your suggestion is logical and correct. But someone back there might have thought this over and may be not found it feasible. So we need to find out what are the rules, costs etc... to get it imported directly to Romania port. This is my view obviously! Reply if you find it correct.
 

 
RE
Joost
Dear Niks, Thank you for helping! For my thesis I would make a marketanalysis with the Gametheory of Brandenburger and Nalebuff. About the practical side of the story, that won't be a problem because there is plenty of information, I will have contact with the ambassy and some other information/consultants... Thank you again for your view over it. Regards!
 

 
Thnks
Niks
Thanks for your reply...Yes surely market analysis is must for any type of market research since it gives us fine steps to work.Please let me know how you proceed and how well you work it out.Since this is really a interesting case study.
 

 
Other views
Hans van Klooster, senior product marketing manager, Netherlands, Member
Also look at things like transport. I assume you import eg melons to the Netherlands and then to Romania also? Think about the cost of 2 places (customs, logistic, more personal etc) to import it to 1 and then transport it to Romania. Also the control of the flow in 1 place could be easier then in 2 places. Stock control in 1 place is easier.
Do you plan two have all overhead in Romania also or is it controlled from the Netherlands? And as Niks mentioned try to find out why it not has happened yet (an import hub in Romania).
 

 
Constantza Port
Ingrid
New ports, which are very flexible comparing with westeuropean ports - koper - Slovenia or Constanta - Romania now are very good and interesting alternative logistics solutions, which can be very helfull during peak season, when there is huge congestions in Hamburg or Rotterdam ports. From the financial point of view - there is no question, if you are a big importer that you can save a lot of money. These ports are not fully used and their customer oriented attitude comparing with too much busy western ports are also a good advantage. Make some test shipments and use wellknown international transport agents, which are located in Romania. A few multinational companies such as Samsung are starting to use easteuropean ports to save the lead time - so good luck.
 

 
Tax
aurelian cojocaru
Have you thaught about tax handling? It might be that tax sistem can help you to make straight import to constanta.
 

     
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